Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sanjiv Kumar

Sanjiv Kumar

Sales Professional
New Delhi

Summary

Productive with proven track record of successful sales & management acumen with 14 years of experience across diverse industries such as sports goods & consumer durables. Expertise in sales strategy, sales planning, revenue & territory expansion. Oversee and enhance regional sales operations to boost sales and profits with forward-thinking, analytical strategies. Close favorable deals and cultivate strong partnerships to promote consistent growth. Innovative, results-driven and dedicated to company success.

Overview

17
17
years of professional experience

Work History

Regional Sales Manager

Brightex Synergizer India Pvt Ltd
03.2021 - Current

Handling Garmin Watches/Polygon Bikes/ Bike Accessories/ Ledlenser / Vanguard / Tifosi Optics / Saucony shoes / Zojirushi vacuum flack/ Tatonka bages and many more under company's brand portfolio.

  • Added multiple brand outlet across company's entire brand portfolio.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with annual business plan.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Organized promotional events and interacted with community to increase sales volume.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Executed successful promotional events and trade shows.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Exploring new business opportunity through opening new geographical areas, new market, new business partner, new key accounts.

Sales Manager

Smart Living Retail Pvt. Ltd.
05.2018 - 01.2021

Successfully launch Australian crockery brand DECOR in different parts of Delhi/NCR & northern india region.

  • Appointed 5 distributor in new geographical areas for general trade & add more than 200+ Stores in general trade within 1 year of time with maximum revenue across north india region.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Established and cultivated solid business relationships with new or existing customers.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Organized promotional events and interacted with community to increase sales volume.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Area Sales Manager

Jubilant Industries Ltd
07.2015 - 04.2018
  • Increase sales and revenue through traditional (distribution channel) & new business channels.
  • Added 12 new geographical areas and 8 new channel partners for GT channel & more than 400+ new retail stores within 1 year.

Area Sales Manager

Mayor International Ltd. (Slazenger/Lonsdale))
08.2010 - 06.2015
  • Handled primary & secondary sales through distributor & Direct network in states of North India.
  • Added multiple outlets in tier 1 and tier 2 cities by opening 300 + counters, thereby revenue has increased by 12 Cr.
  • Setup distribution base in major cities for proper utilization of channel network & expand retail base for distributor profitability.
  • Focused on properly mapped & planned PJP for extensive tour & retail coverage.

Senior Sales Officer

P.A.Time Industries (Maxima Watches)
07.2007 - 07.2010
  • Handled primary & secondary sales through dealer network across Delhi/NCR & Punjab.
  • Appointed 2 new channel partner for better territory coverage.
  • Ensure availability of STEELE watches brand from 50 stores to 340 retail outlets across Delhi/NCR & Punjab.
  • Generated added revenue of Rs. 2 Cr through new dealer network.

Education

PGDBM -

Pune University

BITM -

Utkal University

Skills

Sales forecastingBrand-building strategiesCross-cultural sales backgroundKey account managementProfit and revenue-generating strategiesMarket and competitive analysisSales and market developmentSales operations

New Account Development

Channel Partnerships

Business Development and Planning

Distributor Base Development

Network Development

Revenue Generation

Relationship Selling

Territory Growth

Languages

English, Hindi, Bengali
First Language
English
Advanced
C1
Hindi
Proficient
C2
Bengali
Intermediate
B1

Timeline

Regional Sales Manager

Brightex Synergizer India Pvt Ltd
03.2021 - Current

Sales Manager

Smart Living Retail Pvt. Ltd.
05.2018 - 01.2021

Area Sales Manager

Jubilant Industries Ltd
07.2015 - 04.2018

Area Sales Manager

Mayor International Ltd. (Slazenger/Lonsdale))
08.2010 - 06.2015

Senior Sales Officer

P.A.Time Industries (Maxima Watches)
07.2007 - 07.2010

PGDBM -

Pune University

BITM -

Utkal University
Sanjiv KumarSales Professional