Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Sanjiv Kumar

Sanjiv Kumar

Sales Professional
New Delhi

Summary

Productive with proven track record of successful sales & management acumen with 14 years of experience across diverse industries such as sports goods & consumer durables. Expertise in sales strategy, sales planning, revenue & territory expansion. Oversee and enhance regional sales operations to boost sales and profits with forward-thinking, analytical strategies. Close favorable deals and cultivate strong partnerships to promote consistent growth. Innovative, results-driven and dedicated to company success.

Overview

17
17
years of professional experience

Work History

Regional Sales Manager

Brightex Synergizer India Pvt Ltd
03.2021 - Current

Handling Garmin Watches/Polygon Bikes/ Bike Accessories/ Ledlenser / Vanguard / Tifosi Optics / Saucony shoes / Zojirushi vacuum flack/ Tatonka bages and many more under company's brand portfolio.


  • Added multiple brand outlet across company's entire brand portfolio.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with annual business plan.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Organized promotional events and interacted with community to increase sales volume.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Executed successful promotional events and trade shows.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Exploring new business opportunity through opening new geographical areas, new market, new business partner, new key accounts.

Sales Manager

Smart Living Retail Pvt. Ltd.
05.2018 - 01.2021

Successfully launch Australian crockery brand DECOR in different parts of Delhi/NCR & northern india region.

  • Appointed 5 distributor in new geographical areas for general trade & add more than 200+ Stores in general trade within 1 year of time with maximum revenue across north india region.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Established and cultivated solid business relationships with new or existing customers.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Organized promotional events and interacted with community to increase sales volume.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Area Sales Manager

Jubilant Industries Ltd
07.2015 - 04.2018
  • Increase sales and revenue through traditional (distribution channel) & new business channels.
  • Added 12 new geographical areas and 8 new channel partners for GT channel & more than 400+ new retail stores within 1 year.

Area Sales Manager

Mayor International Ltd. (Slazenger/Lonsdale))
08.2010 - 06.2015
  • Handled primary & secondary sales through distributor & Direct network in states of North India.
  • Added multiple outlets in tier 1 and tier 2 cities by opening 300 + counters, thereby revenue has increased by 12 Cr.
  • Setup distribution base in major cities for proper utilization of channel network & expand retail base for distributor profitability.
  • Focused on properly mapped & planned PJP for extensive tour & retail coverage.

Senior Sales Officer

P.A.Time Industries (Maxima Watches)
07.2007 - 07.2010
  • Handled primary & secondary sales through dealer network across Delhi/NCR & Punjab.
  • Appointed 2 new channel partner for better territory coverage.
  • Ensure availability of STEELE watches brand from 50 stores to 340 retail outlets across Delhi/NCR & Punjab.
  • Generated added revenue of Rs. 2 Cr through new dealer network.

Education

PGDBM -

Pune University

BITM -

Utkal University

Skills

Sales forecastingundefined

Languages

English, Hindi, Bengali
First Language
English
Advanced
C1
Hindi
Proficient
C2
Bengali
Intermediate
B1

Timeline

Regional Sales Manager

Brightex Synergizer India Pvt Ltd
03.2021 - Current

Sales Manager

Smart Living Retail Pvt. Ltd.
05.2018 - 01.2021

Area Sales Manager

Jubilant Industries Ltd
07.2015 - 04.2018

Area Sales Manager

Mayor International Ltd. (Slazenger/Lonsdale))
08.2010 - 06.2015

Senior Sales Officer

P.A.Time Industries (Maxima Watches)
07.2007 - 07.2010

PGDBM -

Pune University

BITM -

Utkal University
Sanjiv KumarSales Professional