Sanjiv Kumar
New Delhi
Summary
Regional Sales Manager with 16 years of experience in General Trade, specializing in channel sales and new business development. Proven track record of expanding market share through effective leadership and strategic sales planning. Expertise in executing innovative brand initiatives to meet and exceed sales targets.
Overview
18
18
years of professional experience
Work History
Regional Sales Manager
Vigar Enterprises Pvt.Ltd
10.2021 - Current
- Handling channel sales,general trade and wholesale business for North India region
- Introduce brand in new geographical region and added more than 700 plus new stores in general trade, new business tie-ups with corporate clients
- Supervising the team of sales force, distributors and dealers' network across the region
- Handling and maintaining relationship with distributor partners/dealers (channel sales), key accounts, execution of joint business plans, product assortment, listing, consumer promotions, product availability, activation and develop in store visibility
- Developing and implementing sales strategies to increase market share and profitability on sustainable basis in line with annual business plan
- Managing and scaling up middle line and bottom-line sales for the brand and ensuring ROI for business partners/key accounts
- Increased distributor network by 60%, dealer/retailer network by 70% and more than 30% in corporate business over last financial year
- Responsible for making the cluster profitable by achieving presets sales target
- Territory mapping to increase the base of consumers
- Closely track & monitor key parameters and metrics including market share, share of shelf, on -shelf Availability (OSA) and fill-rates
Regional Sales Manager
Khadi Natural Healthcare
10.2018 - 09.2021
- Handling channel sales/ general trade business across assigned territory
- Increase sales and revenue through traditional (distribution channel), direct client and corporate sales
- Opened 8 new geographical areas in general trade & add more than 700+ stores in general trade
- Developing and implementing sales strategies for increase market share and profitability on sustainable basis in line with annual business plan
- Monitor utilization of General trade spends and evaluate their effectiveness
- Pre & post sales tracking and analysis
- Ensure sales target (Value & Volume) are achieved on monthly basis across assigned geographical region
- Exploring new business opportunity through opening new geographical areas, new market, new business partner, new key accounts
- Handling and maintaining relationship with distributor partners/dealers (channel sales), key accounts, execution of joint business plans, product assortment, listing, consumer promotions, product availability, activation and develop in store visibility
- Closely track & monitor key parameters and metrics including market share, share of shelf, on -shelf Availability (OSA) and fill-rates
Area Sales Manager
Pro Nature Organic Foods Pvt. Ltd
04.2014 - 09.2018
- Handling Channel sales/General trade & modern trade business for north India region
- Generated monthly and annual sales reports to determine growth and areas requiring improvement
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness
- Conducted interviews and hired ideal candidates to complement workforce
- Promoted product promotions, sales and offers throughout interactions to increase order value and sales
Area Sales Manager
Jubilant Agri & Consumer Product Ltd
New Delhi
01.2010 - 03.2015
- Handling channel sales/ general trade business across assigned territory
- Increase sales and revenue through traditional (distribution channel), direct client and corporate sales
- Opened 8 new geographical areas in general trade & add more than 700+ stores in general trade
- Developing and implementing sales strategies for increase market share and profitability on sustainable basis in line with annual business plan
Senior Sales Officer
Camlin Ltd
05.2007 - 12.2009
- Primary and secondary sales.
- Distributor handling.
- New product launch.
- Added a new store in untapped territory.
Education
PGDBM -
Pune University
01.2007
B.Sc - I.T
Utkal University
01.2003
Skills
- Channel and direct sales
- New business development
- Sales planning and execution
- Distribution management
- Team leadership
- Retail management
- Sales operations
- Brand strategy
Timeline
Regional Sales Manager
Vigar Enterprises Pvt.Ltd
10.2021 - Current
Regional Sales Manager
Khadi Natural Healthcare
10.2018 - 09.2021
Area Sales Manager
Pro Nature Organic Foods Pvt. Ltd
04.2014 - 09.2018
Area Sales Manager
Jubilant Agri & Consumer Product Ltd
01.2010 - 03.2015
Senior Sales Officer
Camlin Ltd
05.2007 - 12.2009
PGDBM -
Pune University
B.Sc - I.T
Utkal University
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