Sanjna Panicker
Bangalore
Summary
Dynamic Marketing Campaign Manager at Decathlon Sports India, with a proven track record in driving engagement and conversions through effective omni-channel campaigns. Skilled in campaign management and effective communication, I excel in optimizing campaign performance and collaborating cross-functionally to achieve business goals. Passionate about creating impactful marketing experiences.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Campaign Manager
Decathlon Sports India
Bangalore
05.2023 - Current
- Leading omni-channel campaigns, managing content, product launches, and sales promotions aligned with marketing calendars and business goals.
- Design multichannel strategies (email, SMS, push, paid media) to drive engagement, conversions, and enhance the customer experience.
- Collaborate with category managers, merchandisers, offer leaders, retail teams, and cross-functional teams to plan and execute campaigns and promotions, ensuring consistent messaging and product placements.
- Track and analyze campaign performance, providing insights to optimize strategies, and improve conversions.
Marketing Campaign Coordinator
Decathlon Sports India
Bangalore
06.2022 - 04.2023
- Assisted on key campaigns for the country's marketing.
- Contributed to an app download campaign through market research and design direction.
- Executed post-purchase personalized campaigns to drive retention.
- Optimized search advertising by identifying over 30,000 high-intent keywords and mapping them to relevant landing pages.
Education
BBA - MARKETING
PES University
Bangalore05-2023
CBSE - COMMERCE
Ekya Schools
Bangalore05-2020
Skills
- Tableau
- CleverTap
- Basics of Google Analytics
- Basics of Google Ads
- Excel/Google Sheets
- SEO Basics
- Campaign planning and execution
- Content strategy
- Cross-functional collaboration
- Performance optimization
- Effective communication
- Marketing collateral creation
Accomplishments
- Received recognition for a campaign that improved an internal brand from -6% de-growth to +2% growth during the campaign period, executed through an omni-channel marketing campaign
- Received recognition for the Decathlon 48th anniversary campaign (Branding + Commercial camapign), which drove 37% Omni Turnover Growth and a 49% increase in Customer Growth
Certification
- SEO Fundamentals from HubSpot Academy
- Google Ads certifications from Google Skillshop
- Google Analytics certification from Google Skillshop
- CleverTap Certifications from CleverTap University
- Content Marketing certification from HubSpot Academy
Timeline
Marketing Campaign Manager
Decathlon Sports India
05.2023 - Current
Marketing Campaign Coordinator
Decathlon Sports India
06.2022 - 04.2023
BBA - MARKETING
PES University
CBSE - COMMERCE
Ekya Schools
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