Summary
Overview
Work History
Education
Skills
Timeline
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SANJO JOSEPH

SANJO JOSEPH

SALES AND MARKETING MANAGER
KANNUR,KL

Summary

Adept in negotiation and data analysis, I excel in fostering teamwork and collaboration, ensuring optimal performance and market expansion. Committed to delivering results and enhancing brand visibility. Talented,sales-driven,recognized expert in the fields of direct sales and partner channel sales management. Equipped with 14+ years of experience in the areas of sales,marketing,business operations and development. Eager to advance my career and obtain a managerial position within a reputable,growth-oriented company.

Overview

15
15
years of professional experience
5
5
Languages
3
3
years of post-secondary education

Work History

TSM

FRUITOMANS
03.2024 - Current
  • Sales Strategy Execution: Implemented company sales strategies across the assigned territory to achieve monthly and quarterly sales targets.
  • Distributor & Retailer Management: Managed and expanded the distributor and retail network; ensured regular stock availability and optimized secondary sales.
  • Market Expansion: Identified and on boarded new retail outlets and distributors to increase market penetration and coverage.
  • Relationship Building: Built strong relationships with key retailers and distributors to drive product visibility and brand loyalty.
  • Sales Forecasting & Reporting: Monitored market trends and competitor activities; provided regular feedback and sales forecasts to regional management.
  • Promotions & Schemes: Rolled out trade promotions, product launches, and sales schemes to boost product off-take and visibility.
  • Team Coordination: Coordinated with field sales representatives and merchandising teams to ensure optimal execution of sales plans.
  • Data Analysis: Analyzed sales data and market feedback to make informed decisions and adjustments in route planning and outlet coverage.
  • Product Training: Educated channel partners and retailers on product features, benefits, and handling procedures.
  • New distributor Appointment: Appointed New distributors according to the requirement.
  • Team Leadership & Sales Growth: Consistently drove and motivated the sales team over the past 10 months, resulting in a 15% sales growth in the last financial year within the assigned region.

CEO

C'SOB DERMATICS LLP
09.2017 - 11.2023
  • Designed and implemented business strategies,plans and procedures.
  • Set comprehensive goals for performance and growth.
  • Promoted company culture and vision.
  • Analyzed daily operations of the company(HR,IT,Marketing,Finance etc.) and work of the executives.
  • Led employees to encourage maximum performance and dedication.
  • Participated in expansion activities.(investments,acquisitions,corporate alliances etc.)
  • Manage relationships with partners and vendors.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Founded performance- and merit-based evaluation system to assess staff performance.

ASM

NEW SANROS AYURVEDICS PVT.LTD
04.2015 - 07.2017
  • Managed,trained and provided overall guidance to the sales team of assigned territory.
  • Set reasonable sales targets to be achieved by the sales team.
  • Monitored the performance of the sales team and motivating members to meet or exceed sales targets.
  • Collected customer feedback and providing updates to senior management.
  • Traveled to potential and existing customers within assigned area to present company offerings and built brand awareness.
  • Utilized outbound telephone calls,email communications and face to face meetings with customers to close sales.
  • Developed and sustained long-term relationships with customers.
  • Monitored sales and sales growth of distributors and provided instructions to achieve sales growth.
  • Appointed new distributors as per requirement.
  • Implemented a sales management process to assist the sales.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

TSM

QUALITY FOOD PRODUCT INDUSTRIES
01.2012 - 02.2015
  • Regularly reviewed sales data and created reports for senior level officers.
  • Utilized business intelligence tools to provide sales insights to marketing and sales staff.
  • Traveled to organization locations within a given area to meet with and manage sales staff.
  • Reviewed sales policies and updated policies and curriculum as needed.
  • Identified both struggling and successful sales initiatives and explore ways to improve on sales metrics.
  • Communicated actively with sales teams in a given area to help foster a team environment.
  • Planned and executed sales meetings to help and provide feedback and sales insights.
  • Interviewed and trained new sales employees and overseeing other on boarding tasks as needed.

TSR

DOUBLE HORSE
10.2010 - 12.2011
  • Collaborated with the Area Sales Manager, in conjunction with the Customer Service Center Manager,to recommend,develop and execute a sales plan to meet or exceed monthly,quarterly and annual sales targets.
  • Identified and capitalized on opportunities across a portfolio of products and solutions.
  • Prioritized prospecting activities to align with customer availability,and actively participated in the local community.
  • On a daily basis, maintained an accurate database of customer activity and sales in order to maximize selling and territory management efforts.
  • Researched and identified new business opportunities. Worked on sales plans to create awareness,discover customer needs,secure new business and deliver product and service solutions.
  • Prepared and confidently presented sales proposals,including pricing and product/service terms to key decision makers.
  • Influenced,negotiated and closed the sale with the best interest of the company and customer in mind.
  • Built strong business relations with prospective customers and managed sales cycle by continually following up on their current needs while anticipating future needs.

Education

Bachelor of Science - ZOOLOGY

NIRMALAGIRI COLLEGE
KOOTHUPARAMBA
06.2004 - 07.2007

Skills

Resilience and Persistence

Timeline

TSM

FRUITOMANS
03.2024 - Current

CEO

C'SOB DERMATICS LLP
09.2017 - 11.2023

ASM

NEW SANROS AYURVEDICS PVT.LTD
04.2015 - 07.2017

TSM

QUALITY FOOD PRODUCT INDUSTRIES
01.2012 - 02.2015

TSR

DOUBLE HORSE
10.2010 - 12.2011

Bachelor of Science - ZOOLOGY

NIRMALAGIRI COLLEGE
06.2004 - 07.2007

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SANJO JOSEPHSALES AND MARKETING MANAGER