SANJOY BARUA
Summary
Result-driven Senior Marketing Professional with 14 years of comprehensive experience in developing and executing strategic marketing initiatives across diverse industries. Proven track record of leading product lifecycle management, formulating effective marketing strategies and enhancing customer engagement. Targeting challenging opportunities in product marketing management, project management, strategic marketing, and leadership to contribute expertise in driving business growth and achieving organizational goals. Innovative Marketing leader with 14+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director: Marketing
BRIDGEWAYPOWER
11.2023 - 08.2024
- Company Overview: Energy Solution: Startup
- Developed and executed comprehensive marketing strategies aligned with company objectives, resulting in a 30% increase in sales
- Conducted market research and analysis to identify new market opportunities and trends, leading to the revenue growth while building robust team
- Planned and managed multi-channel campaigns, including digital, print, and social advertising, increasing overall ROI by 40%
- Oversaw the creation of marketing content, such as promotional materials, website content, and social media posts, enhancing brand visibility and engagement
- Collaborated with sales, product development, and customer service teams to align marketing strategies with business objective
- Conducted regular performance reviews and provided professional development opportunities, improving team productivity by 25%
- Defined key performance indicators (KPIs) and utilized analytical tools to measure campaign effectiveness, driving data-driven decision-making
- Generated detailed reports on marketing activities and presented findings to senior management
- Analyzed marketing data to derive insights and adjust strategies, resulting in a 15% increase in customer acquisition
- Ensured all marketing activities complied with industry regulations and ethical standards
- Energy Solution: Startup
Manager (Marketing)
BANK OF INDIA
07.2012 - 10.2022
- Company Overview: PSU Bank
- Led a team of 17 Marketing Executives across 83 branches in Guwahati Zone, fostering a collaborative and high-performance work environment
- Provided training and professional development opportunities to team members, while conducting enhancing their skills and knowledge in modern marketing practices
- Conducted regular performance reviews and set clear objectives to ensure team alignment with the bank's strategic goals
- Devised strategies and project plans for multiple Bank and Government initiatives, including Outreach programs, to drive successful implementation, resulting in a 20% increase in new account opening
- Galvanized the team and customers, promoting the adoption of the Bank's products and services; highlighting their unique selling propositions (USPs), liaison with media agencies, government bodies, and corporate institutions
- Designed & executed target marketing campaigns to promote banking products, achieving growth in loan and deposit portfolios by 40%
- Formulated and executed innovative marketing plans, aligning them with organizational objectives and customer needs, leading to an increase in sales and meeting zonal sales targets
- Developed and maintained strong relationships with key customer, improving customer satisfaction and retention rates by 70%
- Organized and executed camps to promote various bank products, including retail, MSME, and digital offerings, resulting in increased customer acquisition and revenue growth
- Established strategic partnerships with real estate clients to drive growth and expand the bank's retail loan portfolio by 15 crores
- Provided expert guidance and support to 83 branch teams in general banking and retail advance, ensuring adherence to regulatory requirements and achieving operational excellence
- Planned customer awareness campaigns to promote the bank's products and services, ensuring maximum market penetration and brand visibility as well as utilized ERP - Finacle and LMS for to streamline operations and enhance efficiency
- PSU Bank
Senior Sales Executive
CITYMARK
01.2011 - 07.2012
- Company Overview: Clarks Group
- Developed relationships and network with corporate and individual customers
- Assisted the top management in the strategy formulation and implemented the strategies to gain maximum results
- Clarks Group
Business Development Executive
SUPPORT DIRECT INDIA
08.2009 - 12.2010
- Company Overview: Event Management Co
- Organized and managed corporate events and outdoor activities, ensuring seamless execution and positive participant experiences
- Facilitated team-building exercises, created an engaging and collaborative environment for participants, and contributed to overall team cohesion and morale
- Event Management Co
Relationship Manager
FUTURE GROUP
06.2008 - 03.2009
- Company Overview: Retail Chain
- Established and sustained contacts with clients to provide continuity to the company
- Created marketing & promotion campaigns for successful branding of Future Group stores & customer
- Retail Chain
Education
Advanced Marketing Strategy & Analytics -
Indian Institute of Management (IIM Kozhikode)
01.2022
Master of Business Administration (MBA) -
Guru Gobind Singh Indraprastha University
01.2008
Bachelor of Business Studies -
Shahees Sukhdev College of Business Studies (DU)
01.2005
Skills
- Marketing Strategy Formulation
- Product Lifecycle Management
- Data Analytics & Reporting
- Cross Functional Collaboration
- Budget Management
- Product Launch & Go to Market Strategy
- Team Coaching & Leadership
- Project Planning & Execution
- Customer Insight & Quality Assurance
- Portfolio Management
- Vendor Management
- ERP - Finacle
- LMS
- Fresh Sales Management System (FSM)
Certification
- Project Management, Google Coursera Certification, 01/2023
- SEO Fundamentals, Google Coursera Certification, 01/2023
- Certified Google Analytics & Digital Marketing, Udemy, 01/2020
Projects
ITC Ltd., Sales & Marketing, 06/2007 - 08/2007 Megaminds Ltd, Advertising, 05/2004 - 07/2004 Gallup Organization, Market Research, 05/2003 - 07/2003 Indian Airlines Ltd., Aviation, 05/2003 - 07/2003
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Bengali
Advanced (C1)
Timeline
Director: Marketing
BRIDGEWAYPOWER
11.2023 - 08.2024
Manager (Marketing)
BANK OF INDIA
07.2012 - 10.2022
Senior Sales Executive
CITYMARK
01.2011 - 07.2012
Business Development Executive
SUPPORT DIRECT INDIA
08.2009 - 12.2010
Relationship Manager
FUTURE GROUP
06.2008 - 03.2009
Advanced Marketing Strategy & Analytics -
Indian Institute of Management (IIM Kozhikode)
Master of Business Administration (MBA) -
Guru Gobind Singh Indraprastha University
Bachelor of Business Studies -
Shahees Sukhdev College of Business Studies (DU)
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