Sanjoy Chakraborty

Somotex Ghana Limited based at Accra, Ghana, B2B Manager sales Somotex Ghana Limited is a trading Company of Consumer Electronics ( big & small appliances) deals with brands like Bruhm, LG, Panasonic, Philips, Orient.

Job responsibilities

• Gained strong leadership skills by managing projects from start to finish. Foster a positive organizational culture and team motivation.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Drive high performance & collaboration across various funtions & teams to ensure operational excellence & superior customer service
• Cultivated interpersonal skills by building positive relationships with others.
• Learned and adapted quickly in this new African market and build and maintained strong relationships with stakeholders, including customers & business partners.
• Develop and implement strategic plans to achieve organizational goals in sales, expansion & profitibility.
• Identified issues, analyzed information and provided solutions to problems.

Led sales & marketing strategy development, product planning, profit, revenue targets and market share targets for entire West Bengal includes 17 districts with average turnover of INR 5.5 Crores pm. Developed & deployed quarterly & annual plans including sales objectives such as budgets preparation & sales targets forecasting for team members. Taking care of entire Distribution with major RETAIL CHANNELS & ARCADE (Company Brand shop

·Formulated and executed channel sales strategies that leveraged tremendous opportunities in terms of growth in revenue

· Played a major role in appointing new distributors and increasing the market reach

· Steered efforts in resolving issues regarding service, any claim pendency, infiltration, and more

· Improved market share and entire performance related to market claim settlement, customer care, customer satisfaction & retention, branding, marketing, and campaigns of each distributor

· Impacted organization profitability through effective strategic and tactical management decisions and new business development

• Developed detailed plans based on broad guidance and direction.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Defined clear targets and objectives and communicated to other team members.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Improved marketing to attract new customers and promote business.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Directed channel operations and ensured proper distribution retail-wise of HBO in the market, resulting in maximization of distribution channel growth. Led a team of 10 TSMs and 40 Distributors for managing business with turnover of nearly 2.90 Crore per month across Berhampore and Murshidabad.

· Increased market share (in sub-base & revenue) through innovative market penetration strategies, customer acquisition & service and healthy channel partners relationship

· Played a major role in acquiring revenue earning customer to the system

· Elevated revenue through 2G activation BTS-wise and campaigns at colleges, Kro, etc.

· Acknowledged Circle Best Activation ASM in Van Activity in 2017

Administered sales with a team of 2 RSOs (Outsourced), 6 Distributor’s Manpower & 10 SSEs. Managed business with average Turnover of INR 4 Crores per month across N24 District & Midnapore District at Kolkata. Oversaw 1 distributor & 5 direct dealers and ensured the achievement of primary targets product-wise

· Acted as the primary conduit between the sales manager, executive team and our agents on implementing various sales-related initiatives, special events and policies in alignment with the company’s vision and values

· Assisted the sales manager lead a large agent population, motivating, coaching and recruiting sales agents

· Provided strategic and operational guidance to the sales managers and company’s executive team