Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Sanjoy Roy

Area Sales Manager
Kolkata

Summary

Developed strong leadership and strategic planning skills in fast-paced sales environment. Excel at building and maintaining client relationships, and utilizing data-driven insights to inform sales strategies. Looking to leverage these transferable skills in new field to drive success and innovation.

Sales professional with proven expertise in driving revenue growth and building strong client relationships. Adept at strategic planning, market analysis, and delivering effective solutions to meet business objectives. Strong focus on team collaboration and adapting to evolving market demands. Known for reliability and achieving impactful results in dynamic environments.

Overview

13
13
years of professional experience
3
3
Languages

Work History

Area Sales Manager

FoodCoast International
12.2024 - Current
  • Area Covering - East (West Bengal, Odisha, Bihar) & North East
  • HQ - Kolkata
  • Division - HoReCa
  • CTC - 10,26,254.00
  • Products - Mayonnaise, Ketchup, Tin & Jar
  • Total SKU - 109
  • Business - Started 1st Billing 3Lakhs
  • Distributor - Kolkata - 3
  • Team Member - 2
  • I have Launched & Introduce Products & Company.
  • Total Outlets - 80
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
  • Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
  • Led sales region to increase sales and boost team morale.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Implemented systems and procedures to increase sales.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Area Sales Manager

Pansari Industries Pvt Ltd
04.2023 - 08.2024
  • Area Covered - East (West Bengal,Odisha,Bihar Jharkand & Chattisgarh) & North East
  • HQ - Kolkata
  • Division - HoReCa
  • CTC - 7,43,784.00
  • Products - Seasoning, Syrups, Spices & Commodity products
  • Total SKU - 450+
  • Business - Joined 0 & Resigned 16 Lakhs
  • Kolkata - 5Lakhs, Chattisgarh - 5Lakhs, Odisha - 1Lakhs, Bihar - 1Lakhs, Jharkand -1Lakhs & North East - 3Lakhs
  • Distributor - 9
  • Team Member - 3
  • Total Outlet - Kolkata - 163, Chattisgarh - 120, Odisha - 70, Bihar - 120, Jharkand - 80 & North East - 100
  • I have Launched & Introduce the Company & Products in East & North East market.
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
  • Led sales region to increase sales and boost team morale.
  • Collaborated with clients and distributors to create and promote new products.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Managed accounts to retain existing relationships and grow share of business.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Assistant Sales Manager

NuTaste (FDL)
12.2021 - 01.2023
  • Area Covered - North East
  • HQ - Guwahati
  • Division - HoReCa
  • Products - Seasoning & Syrups
  • Total SKU - 30+
  • Business - Joined 0 & Resigned 7Lakhs
  • I have alone Launched Products & Introduce the Company in North East Region.
  • Distributor - Guwahati-2, Jorhat-1, Bongaigaon-1, Imphal-1, Agartala-1
  • Team Member - 1
  • Total Outlets - Guwahati -123, Jorhat-36, Bongaigaon-45, Imphal-70, Agartala-80
  • Developed strong client relationships for repeat business and increased referrals.
  • Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
  • Assisted sales team with completing customer transactions and managing issues.
  • Trained new associates in successful sales and performance strategies.
  • Boosted sales performance by implementing effective sales strategies and coaching team members.
  • Generated sales report to help upper management make effective decisions and sales plans.
  • Managed and developed sales team.
  • Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics.
  • Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals.
  • Monitored competitor activities to adjust sales strategies accordingly.
  • Negotiated contracts with key clients to secure long-term partnerships.
  • Built relationships with customers and community to establish long-term business growth.

Associate Sales Manager

Food Service India Pvt Ltd (VKL Seasoning)
08.2020 - 11.2021
  • Area Covered - North East
  • HQ - Guwahati
  • Division - HoReCa
  • Products - Seasoning, Gravies, Syrups, Tin, & Spices
  • Total SKU - 450+
  • Business - Joined 2Lakhs & Resigned 19Lakhs
  • Distributor - 9
  • Team - 3
  • Total Outlets - 350
  • Continuously enhanced product knowledge staying updated latest industry developments trends facilitated persuasive presentations prospects/customers alike.
  • Organized weekly sales meetings to review progress towards goals, discuss challenges faced by the team members and strategize on action plans moving forward.
  • Managed a team of sales associates, providing coaching and feedback to improve individual performance and overall department success.
  • Analyzed competitors'' offerings devised innovative ways pitch our products as superior alternatives leading an edge marketplace competition.
  • Streamlined sales processes by identifying inefficiencies and implementing improvements, increasing productivity across the team.
  • Boosted sales performance by implementing effective strategies and fostering strong client relationships.
  • Implemented territory management plans that optimized resources allocation led to a significant increase in coverage efficiencies.
  • Expanded client base through targeted outreach efforts, resulting in increased market share for the company.
  • Enhanced brand visibility by representing the company at industry events and trade shows, showcasing products/services to potential customers.
  • Increased customer satisfaction with personalized service and prompt problem resolution.
  • Established lasting relationships with key accounts by delivering exceptional customer service tailored to their unique needs.
  • Conducted regular market research to identify trends and potential opportunities for business expansion.

Customer Executive

Varun Beverages
02.2017 - 07.2020
  • Area Covered - North Lakhimpur (Assam) & Arunachal Pradesh
  • HQ - North Lakhimpur
  • Division - GENERAL TRADE
  • Products - Carbonated Drinks, Juices & Drinking Water
  • Total SKU - 50+
  • Business - Joined at 30Lakhs & Resigned at 90Lakhs
  • Distributor - 16
  • Team Managed - 5
  • Boosted customer satisfaction by addressing and resolving complaints in a timely manner.
  • Managed challenging situations calmly and professionally, maintaining composure even during difficult conversations with clients.
  • Acted as main point of contact for logging customer issues and resolving technical problems.
  • Adapted communication style to suit diverse customer preferences, ensuring a comfortable and productive interaction for all parties involved.
  • Identified complications requiring further research and escalated to appropriate department or management.
  • Tracked results of various promotional campaigns by gathering feedback from customers and recommended areas of improvement.
  • Exceeded client expectations through the consistent delivery of exceptional support, leading to increased trust in the brand and positive word-of-mouth referrals.
  • Delivered personalized support to clients, building long-lasting relationships and fostering repeat business.
  • Developed strong rapport with customers through empathetic communication and genuine concern for their needs, leading to higher satisfaction levels.

Sales Incharge

Dabur India Limited
03.2014 - 02.2017
  • Area - Meghalaya
  • HQ - Shillong
  • Division - GENERAL TRADE
  • Products - Consumer Care
  • Total SKU - 100 Plus
  • Business - Joined 5Lakhs & Resigned14 Lakhs
  • Distributor - 7
  • Enhanced customer satisfaction with timely follow-ups and personalized service.
  • Responded to customer needs by answering questions and providing detailed information about [Product or Service].
  • Cultivated strong relationships, establishing trust and loyalty among clients.
  • Trained junior sales staff, mentoring them on best practices and strategies for success.
  • Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
  • Developed strategic sales plans for achieving revenue growth and exceeding targets.
  • Researched target market and identified customers' unique needs to suggest suitable products.

Sales Representative

Hindustan Unilever
08.2011 - 02.2014
  • Area Covered - Meghalaya
  • HQ - Shillong
  • Division - OUT OF HOME DIVISION
  • Product - Vending Machines, Premixes & Sauces
  • Total SKU - 22
  • Business - Joined 1.5 Lakhs & Resigned 4 Lakhs
  • Distributor - 1
  • Expanded customer base through cold calling, networking, and relationship building.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.

Education

Bachelor of Commerce - Commerce

Umshyrpi College
Shillong
04.2001 -

Skills

    Sales team supervision

    Relationship building

    Territory management

    Sales presentations

    Sales tracking

    Leads prospecting

    Pipeline management

    New account development

    KPI tracking

    Complex negotiations

    Partnership development

    Key account growth

    Cold calling

    Account monitoring

    Territory and account management

    Competitor tracking

    Team building

    Business development and planning

    Sales reporting

    Self motivation

Interests

Roaming & visit new places

Timeline

Area Sales Manager

FoodCoast International
12.2024 - Current

Area Sales Manager

Pansari Industries Pvt Ltd
04.2023 - 08.2024

Assistant Sales Manager

NuTaste (FDL)
12.2021 - 01.2023

Associate Sales Manager

Food Service India Pvt Ltd (VKL Seasoning)
08.2020 - 11.2021

Customer Executive

Varun Beverages
02.2017 - 07.2020

Sales Incharge

Dabur India Limited
03.2014 - 02.2017

Sales Representative

Hindustan Unilever
08.2011 - 02.2014

Bachelor of Commerce - Commerce

Umshyrpi College
04.2001 -

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Sanjoy RoyArea Sales Manager