Sanjukta Das Roy

Strategic Social Media Management:

• Executed strategic social media plans for brand growth, engagement, and conversion.
• Developed content strategies for product roll-outs.
• Led creative projects to ensure on-brand and engaging content.
• Managed social media calendars, staying current with trends to drive engagement.

Cross-functional Collaboration:

• Collaborated with internal teams and external agencies for campaign alignment.
• Partnered with Brand Management and Creative teams for integrated campaigns.
• Cultivated relationships with influencers and partners to boost brand reach.

Content Creation and Campaigns:

• Curated content for social platforms, creating resonant narratives.
• Created content for Facebook, Twitter, Instagram, Pinterest, and YouTube.
• Coordinated with designers for post visuals.
• Managed content calendars for consistent posting and variety.
• Organized social media giveaways and contests.

Performance Analysis and Optimization:

• Analyzed metrics and optimized social media performance.
• Tracked, reported, and improved social media presence and engagement.
• Monitored trends and incorporated innovative strategies.

Trend Awareness and Brand Consistency:

• Stayed updated with trends in fashion, social media, and technology.
• Maintained brand visual, tone, and style guidelines across social media.

Promotional Planning and Execution:

• Coordinated media spends, paid promotions, and ad campaigns.
• Developed successful marketing strategies for new brands.
• Created launch plans with strategic objectives and budget allocation.

Reporting and Documentation:

• Prepared social media engagement and activity reports.
• Optimized content for effectiveness.

Managed creation of marketing materials and campaigns to support brand initiatives:

• Conceptualized and executed strategic social media plans to achieve business objectives such as brand consideration, audience growth, engagement, and conversion.
• Developed and maintained an anchor calendar for social media handles (including Instagram, Facebook, X, YouTube, Snap), leveraging the latest social trends and conversations to drive organic engagement.

Developed social media marketing strategies, enhancing brand presence and increasing sales:

• Collaborated with internal cross-functional teams (Marketing, Category, App Marketing, PR) and external agencies to align social media campaigns with other initiatives, promotions, and product launches.
• Monitored social media trends, tools, and best practices, incorporating innovative strategies to stay ahead of the competition.
• Cultivated and maintained relationships with influencers, brand ambassadors, and partners to amplify brand reach and engagement.

Collaborated with internal and external stakeholders to execute comprehensive marketing plans:

• Analyzed performance metrics and KPIs to track the effectiveness of social media campaigns, identified areas of improvement, and made data-driven decisions.
• Stayed up-to-date with the latest trends in fashion, social media, and technology to inform strategy and content creation.

Coordinated with the ORM team – tracked sentiment analysis, designed escalation matrix, and ensured effective resolutions to negative conversations:

• Ensured effective resolutions to negative conversations by tracking sentiment analysis and designing an escalation matrix.

Developed comprehensive public relations plans to support product launches and marketing initiatives:

• Created and executed public relations strategies to align with social media campaigns, promotions, and product launches.
• Monitored social media trends, tools, and best practices to enhance PR efforts and stay ahead of the competition.

Conducted market research to identify trends and opportunities for brand growth:

• Analyzed social media performance metrics and KPIs to identify trends and opportunities for brand growth.
• Stayed up-to-date with the latest trends in fashion, social media, and technology to inform strategy and content creation.

Collaborated with cross-functional teams to execute strategic marketing plans:

• Worked closely with internal cross-functional teams (Marketing, Category, App Marketing, PR) and external agencies to ensure alignment of social media campaigns with broader marketing initiatives.
• Participated in weekly meetings with stakeholders to discuss campaign progress and align on strategy.

Remained calm and professional in stressful circumstances and effectively diffused tense situations:

• Coordinated with the ORM team to track sentiment analysis, design escalation matrices, and ensure effective resolutions to negative conversations, maintaining a calm and professional demeanor.

Participated in weekly meetings with stakeholders to discuss the progress of campaigns:

• Regularly met with stakeholders to provide updates on social media campaign performance, share insights, and adjust strategies as needed.

Collaborated with the marketing team to develop creative campaigns and strategies:

• Worked with the marketing team to conceptualize and execute innovative social media campaigns aimed at driving engagement, brand awareness, and sales growth.
• Built and managed an anchor calendar for social handles (including Instagram, Facebook, YouTube), keeping up with the latest social trends and conversations to drive organic engagement.

Oversaw marketing strategies and supervised campaigns to maximize audience engagement:

• Conceptualized and executed strategic social media plans to achieve business objectives such as brand consideration, audience growth, engagement, and conversion.
• Collaborated with internal cross-functional teams (Marketing, Category, App Marketing, PR) and external agencies to align social media campaigns with other initiatives, promotions, and product launches.
• Built and managed an anchor calendar for social media handles (including Instagram and Facebook), leveraging the latest social trends and conversations to drive organic engagement.

Created engaging content for social media and marketing materials to support brand promotion:

• Developed social media marketing strategies, enhancing brand presence and increasing sales.
• Stayed up-to-date with the latest trends in fashion, social media, and technology to inform strategy and content creation.

Tracked and analyzed marketing program results, adjusting strategies based on data insights:

• Analyzed performance metrics and KPIs to track the effectiveness of social media campaigns, identified areas of improvement, and made data-driven decisions.

Analyzed business performance data and forecasted business results for upper management:

• Provided insights and forecasts to upper management based on comprehensive analysis of business performance data.

Managed content creation for social media platforms:

• Oversaw content creation for social media platforms, ensuring it aligned with the brand's voice and objectives.

Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting, and responding tasks:

• Managed social media profiles, performing tasks such as copywriting, posting, reporting, and responding to ensure consistent brand messaging and engagement.

Planned social media campaigns for promotional purposes:

• Planned and executed social media campaigns for promotional purposes, integrating innovative strategies to maximize reach and engagement.

Developed and executed regional GTM plans, including seasonal and new store launch campaigns:

• Conceptualized and executed strategic social media plans to achieve business objectives such as brand consideration, audience growth, engagement, and conversion.
• Collaborated with internal cross-functional teams (Marketing, Category, App Marketing, PR) and external agencies to align social media campaigns with other initiatives, promotions, and product launches.

Managed creative content across PR, print, radio, and digital media channels:

• Developed social media marketing strategies, enhancing brand presence and increasing sales.
• Stayed up-to-date with the latest trends in fashion, social media, and technology to inform strategy and content creation.

Coordinated marketing initiatives with sales teams to drive growth and maintain key business relationships:

• Analyzed performance metrics and KPIs to track the effectiveness of social media campaigns, identified areas of improvement, and made data-driven decisions.

Negotiated contracts with vendors to maximize cost savings while maintaining quality standards:

• Provided insights and forecasts to upper management based on comprehensive analysis of business performance data.
• Managed social media profiles, performing tasks such as copywriting, posting, reporting, and responding to ensure consistent brand messaging and engagement.

Maintained relationships with key stakeholders such as shareholders, board members, customers, and suppliers:

• Cultivated and maintained relationships with influencers, brand ambassadors, and partners to amplify brand reach and engagement.

Conducted competitor analysis to stay ahead of industry trends and best practices:

• Monitored social media trends, tools, and best practices, incorporating innovative strategies to stay ahead of the competition.

Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers:

• Oversaw content creation for social media platforms, ensuring it aligned with the brand's voice and objectives.
• Planned and executed social media campaigns for promotional purposes, integrating innovative strategies to maximize reach and engagement.

Maintained relationships with key stakeholders such as influencers or partners:

• Cultivated and maintained relationships with influencers, brand ambassadors, and partners to amplify brand reach and engagement.

Media planning & buying for advertising campaigns and in-store promotions:

• Developed comprehensive media plans and executed buying strategies for advertising campaigns to boost brand visibility and drive foot traffic to stores.
• Negotiated with media vendors to secure optimal advertising placements and rates, ensuring cost-effective and impactful campaigns.

Developed in-store price campaigns and seasonal merchandise displays:

• Created innovative in-store price campaigns and designed seasonal merchandise displays that effectively attracted customers and increased sales.
• Coordinated with visual merchandising teams to implement engaging and strategic product placements that aligned with seasonal trends.

Coordinated with other departments to ensure smooth flow of operations:

• Liaised with various departments to streamline marketing operations, ensuring cohesive and efficient execution of campaigns and promotions.
• Facilitated interdepartmental meetings to align marketing strategies with business goals and operational requirements.

Created reports on sales trends, inventory levels, and financial data:

• Generated detailed reports on sales performance, inventory status, and financial metrics to provide actionable insights for upper management.
• Utilized data analytics to identify market trends, assess campaign effectiveness, and inform future marketing strategies.

Engaged with clients to understand needs and provide tailored solutions:

• Conducted in-depth consultations with clients to assess their requirements and deliver customized solutions that align with their business objectives.
• Utilized a client-centric approach to identify and address unique needs, ensuring high levels of satisfaction and engagement.

Managed customer relationships and resolved issues efficiently:

• Maintained strong, positive relationships with clients by proactively addressing concerns and resolving issues in a timely manner.
• Implemented effective communication strategies to keep clients informed and satisfied throughout the service lifecycle.

Developed and implemented strategies for successful client relationship management:

• Designed and executed comprehensive client relationship management strategies to enhance client retention and loyalty.
• Leveraged data-driven insights to create personalized engagement plans, fostering long-term partnerships with clients.

Managed the development of marketing materials such as brochures and web content:

• Oversaw the creation and production of marketing collateral, including brochures, web content, and other promotional materials.
• Collaborated with creative teams to ensure marketing materials effectively communicated the brand message and value proposition.