Sankalp Kaushik
Gurgaon
Summary
Full stack Digital Marketer focused on building successful brands. Proven track record of client success by building cohesive teams and managing profitable digital creative, content and media services.
17 years of digital experience across diversified set of clients. One of the very few professional in the industry who have worked across all type of digital campaigns, Performance Marketing, Brand Campaigns, Content Marketing, Social Media management, E-comm, Creative and Technology.
Overview
17
17
years of professional experience
Work History
Sr. Vice President
INNOCEAN Worldwide India
04.2025 - Current
- Strategic planning for Hyundai India's digital initiatives
- Identified and fixed the key issues in the performance campaigns the new performance that helped drive better lead quality thus improve better cost per retail
- Hired the right team members for the performance marketing who can implement necessary changes
- Led multiple content initiatives like 'The Bombay Journey with Hyundai', Test Driven By Hundred, 'Hyundai India Couture week', Creta 10 year Celebration UGC etc.
- Implemented ADH for brand campaigns
- Started and implemented the Integrated media planning with Havas who is the offline media agency for Hyundai
Digital Head North
OMD India
04.2024 - 04.2025
- Led the current digital portfolio of over 300Cr for all the client of North India including, Renault, Philips India, Bacardi, McDonalds, British Airways, Expedia, Brillon (S C Johnson, SanDisk, SAP etc.)
- Yearly business planning and AOPs
Associate Vice President
Zenith Media
02.2012 - 03.2024
- Worked as the digital marketing lead for Zenith/ Publicis Media North of handling nearly 200 Cr of marketing media and comms. for Hero Motocorp, LG, Luxottica, Swarovski, Beam Suntory, Vistara, Eureka Forbes, Oracle, LVMH, HnM etc.
- Successfully launched the Gaming first campaign for Hero Xtream 125 R Bike was launched on live game streaming by top gaming influencers including mortal.
- Sponsorship on Digital Playground on MiniTV helped established the brand association with gamers
- Launched Award winning content initiatives for Hero – Ladki Chala Rahi Hai and Xpulse Dirt Biking Challenge
- H&M in India in 2015 including social media and content creation that achieved a queue of nearly 1000 people waiting for store launch.
- Launched first ever digital campaign for Panasonic Mobile Eluga Mobile – with and Award-winning AR led creative
- Launched first ever digital campaign for Honeywell Air-purifier
- First Ever Digital campaign of McVitie’s Biscuits
- Led the B2B account for Oracle from 2016-2019
Account Manager
Publicis Modem
03.2011 - 02.2012
- Developed Marketing and Branding strategy for LG and HP campaigns from conception to execution.
- Managed the Social Media Channels of Teachers India. Used these platforms to promote the Launch of the new products like premixed Scotch, Teachers 25 and Teacher single malt.\
- Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.
- Managed the Social Media Channels of Teachers India. Used these platforms to promote the Launch of the new products like premixed Scotch, Teachers 25 and Teacher single malt.
Business Development Manager
Sparrow Interactive Pvt. Ltd.
04.2009 - 03.2011
- Added Brands like GAIL, Su-kam, Catch Spices, RioTinto, IFCI, Dulux Paints (Akzonobel India), DuPont, MVL and others to portfolio Identifying prospective clients, bringing business from new accounts
- Being best perfomer in the new media Division for the year 2010-11
- Identifying streams for revenue growth & developing marketing plans to build consumer preference.
Relationship Manager
Kotak Securities
04.2008 - 10.2008
- Developed and managed AUM upto 1.25 Cr. through Portfolio Management services - Direct Equity, Nifty/Gold Linked Debentures, Real-estate, Mutual Funds and Insurance
Education
MBA - Marketing
International School of Business And Media
Kolkata03-2008
Bachelor of Science - Information Technology
CSJM Kanpur University
Kanpur03-2006
Skills
- Media planning integration
- Digital marketing planning
- Performance Marketing
- Digital Content
- Social media management
- B2B Marketing
- Programmatic
- E-commerce
- Media Planning
- Google Analytics
Timeline
Sr. Vice President
INNOCEAN Worldwide India
04.2025 - Current
Digital Head North
OMD India
04.2024 - 04.2025
Associate Vice President
Zenith Media
02.2012 - 03.2024
Account Manager
Publicis Modem
03.2011 - 02.2012
Business Development Manager
Sparrow Interactive Pvt. Ltd.
04.2009 - 03.2011
Relationship Manager
Kotak Securities
04.2008 - 10.2008
MBA - Marketing
International School of Business And Media
Bachelor of Science - Information Technology
CSJM Kanpur University
Passionate about the Art of Movie Making Huge fan of Gulzar's Poem Part time Poet
- Passionate about the Art of Movie Making
- Huge fan of Gulzar's Poem
- Part time Poet
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