Sankalp Kaushik

• Currently working as the digital lead for Zenith Media North, handling nearly 200 Cr of Media for Hero, LG, Mama Earth, Luxottica, Swarovski, Beal Suntory, Eureka Forbes etc.
• Experienced across all digital marketing avenues:- Display, Performance, E-commerce, Social media, Content and Creative.
• Proficient in 360 Degree media strategy across including Digital, TV, Print, OOH and Content
• Lead the Nestle's E-commerce media for Zenith, increasing the yearly media Spends from 13 Cr in 2020 to 40 Cr in 2022
• Strategized and executed the Launch campaign of H&M in India in 2015 that achieved a queue of nearly 1000 people waiting for store launch.
• Launched first ever digital campaign for Panasonic Mobile, Honeywell Air-Purifier and McVitie’s biscuits.
• Currently working with a team of over 20 Digital marketers to maximize the ROIs for clients

Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.

Developed Marketing and Branding strategy for LG and HP campaigns from conception to execution.

Bring in new accounts for the company as a part of business development activity to ensure that Modem achieves its yearly turnover target

Managed the Social Media Channels of Teachers India. Used these platforms to promote the Launch of the new products like premixed Scotch, Teachers 25 and Teacher single malt.

Making promotional plan for engaging the end user to increase the Brand recall value.

Creative thoughts, research and development of new projects and managing the creative time-lines.

• Added Brands like GAIL, Su-kam, Catch Spices, RioTinto, IFCI, Dulux Paints (Akzonobel India), DuPont, MVL and others to the portfolio Identifying prospective clients, bringing business from new accounts
• Being best perfomer in the Mew media Division for last one year
• Identifying streams for revenue growth & developing marketing plans to build consumer preference.
• Conducting competitor analysis by keeping track of market trends & achieving market share metrics.

• Develop the AUM through a host of Products like PMS(Portfolio Management services), Direct Equity, Nifty/Gold Linked Debentures, Real-estate, Mutual Funds and Insurance
• Managed an AUM of nearly Rs.1.25crore through PMS, Mutual Funds and other Structured Products