Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
Generic
Sankar Jayakrishnan T

Sankar Jayakrishnan T

Thrissur

Summary

10 + years experienced Marketing professional specialized in formulating high impact & data driven marketing strategies. Proficient in Print/ Digital media marketing and operations with a demonstrated history of success in enhancing Company's sales initiatives. Experience in Auto Sales & NBFC Operations. Focused at customization of client specific campaign optimization & budgeting. Other areas of competence includes team incubation and created campaigns for successful implementation of marketing initiatives to achieve the goals.

Overview

12
12
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Assistant Manager

OneIndia
05.2023 - Current

· Focused on Ad space selling in the Oneindia Digital Platforms – Multiple Model Ad campaigns marketing and driving the sales numbers to align with the Company Target.


· Adapting and customizing Media plans according to the client needs.


· Finding new clients, new opportunities and pushing revenues from new players.

Media Solution Officer - Advertisement

Mathrubhumi Printing & Publishing Company Ltd
11.2016 - 10.2022
  • Branch Operation & Accounts maintaining – Focused on the space selling and coordinating the Different advertiser’s schedule, and providing them all assistance as the publisher of their Ad campaign plans
  • Also handling the key accounts of the potential clients for maintaining their accounts by ensuring the correct payment
  • Sales & Marketing –Space selling for Mathrubhumi Daily & Magazines, meeting with the Clients and discussing their Marketing plans, and designing a prompt media – advertisement plans for the Clients
  • Event Execution - Focusing on the Mathrubhumi All kerala Education Fair – Aspire, Marketing of the stalls with the educational clients, and providing an apt media plan to support their event participation promotion
  • Choosing correct media platform for client campaigns (Digital, Television, Radio and Print) - To find the right mix of platforms for client campaigns
  • Tailoring the media plan to the client to cater optimum input for their campaigns
  • In pandemic period, successfully shifted campaigns into digital platforms like webinar thereby securing the revenue channels intact
  • Adopting to market challenges - In pandemic period, successfully executed selling of combined media space selling ie print plus television plus online plus digital and achieved the marketing targets

Assistant Manager

Mahindra & Mahindra Financial service limited
06.2013 - 10.2015
  • Managing branch operations, by co-coordinating with all departments and implementing long time and short time goals
  • Focusing and leading the business team in generating business volume, by constantly putting maximum efforts to attain target
  • Customer relation management & B2B Operations - Managing Customer centric operations, by always keeping the interest of customers as prime priority and ensuring the customer satisfaction
  • Interacting with the Different Car Dealership (B2B Partners) personals and discussing the various feedbacks, and improving the service quality to get repeated business from each valuable Dealership
  • Sales Team Management - Leading, mentoring & monitoring of the Sales team members, to achieve the required targets of the team
  • Meeting, with the team members individually and in group to understand their concerns & feedback, and constantly keeping the team spirit high

Education

MBA - MARKETING

FISAT BUSINESS SCHOOL
06.2011 - 03.2013

B.com - Travel & Tourism

Presentation College of Applied Sciences
07.2007 - 03.2010

Skills

  • Public & Media Relations
  • Client Based Sales Optimization
  • Vendor Negotiation
  • New Client Acquisition
  • Budgeting & Allocation
  • Marketing Strategy
  • Leadership

Certification

IATA/UFTAA Course International IATA Certification, Montreal, Canada

Personal Information

Age 36

Date of Birth: 12/16/88

Married 

Timeline

Assistant Manager

OneIndia
05.2023 - Current

Media Solution Officer - Advertisement

Mathrubhumi Printing & Publishing Company Ltd
11.2016 - 10.2022

Assistant Manager

Mahindra & Mahindra Financial service limited
06.2013 - 10.2015

MBA - MARKETING

FISAT BUSINESS SCHOOL
06.2011 - 03.2013

B.com - Travel & Tourism

Presentation College of Applied Sciences
07.2007 - 03.2010
Sankar Jayakrishnan T