Sanket Jain

KEY ACHIEVEMENTS

• Increased digital brand visibility and engagement by 20% through structured marketing initiatives, and improved online presence.
• Managed the IndiaMART lead generation program, overseeing 850+ monthly buyer inquiries, and ensuring effective lead qualification and distribution to sales teams.
• Planned and executed participation in six major industrial exhibitions across India, managing stall design, branding, logistics, and vendor coordination.
• Generated 1,100+ qualified business inquiries through trade show participation, strengthening the company’s sales pipeline and customer database.
• Improved coordination between marketing and sales teams, ensuring structured follow-ups, and better lead conversion tracking.

Professional Experience

• Developed and executed integrated marketing strategies to strengthen brand visibility and digital engagement, achieving a 20% improvement in online reach and engagement.
• Managed the company’s IndiaMART lead generation platform, overseeing a package that generates 850+ monthly buyer inquiries, and ensuring systematic lead screening and qualification.
• Supervised the lead management process, guiding team members to identify high-potential inquiries, and coordinating with sales teams for follow-ups until order closure.
• Led digital marketing initiatives, including Google Ads campaigns, social media marketing, and online promotions, to support brand visibility and B2B lead generation.
• Identified and evaluated relevant industrial exhibitions and trade shows across India, preparing an annual participation strategy aligned with business objectives.
• Managed end-to-end exhibition planning, including stall space selection, stall design, branding, vendor coordination, and logistics management, including DG set installation and equipment handling.
• Coordinated with sales teams and external vendors to ensure alignment between marketing initiatives and business development goals.
• Developed marketing communication materials, including brochures, product catalogs, presentations, and promotional content.
• Monitored lead performance, inquiry data, and campaign effectiveness to continuously improve marketing outcomes.

• Coordinated with advertising, PR, and creative agencies to drive media initiatives across channels.
• Negotiated with vendors, media, print, and IT partners to streamline media purchasing.
• Crafted and executed strategies for social media promotions, improving platform engagement.
• Led press release and PR coordination, supporting strategic brand messages across projects.
• Implemented SEO strategies to enhance search visibility for digital platforms.
• Optimized media campaign budgets, aligning expenditures with ROI-focused objectives.
• Addressed crisis situations through proactive media communications and stakeholder engagement.
• Fostered partnerships with advertising, PR, and creative teams to maintain cohesive media messaging.
• Negotiated contracts with media and print agencies, achieving cost-effective solutions.
• Coordinated with PR agencies for seamless project integration and strategic messaging.
• Managed website updates, including SEO tactics for improved organic reach.
• Drive audience engagement and brand visibility by managing social media accounts, creating impactful content, and promoting events to boost participation and reach.
• Analyze performance metrics to optimize strategies, provide actionable insights, and enhance lead generation and admissions.
• Collaborate with school teams to plan and execute targeted marketing campaigns, including ATL and BTL activities, increasing footfalls during admission seasons.

• Oversaw marketing budgets, optimizing resources to align with university branding goals.
• Directed campaign monitoring and reporting to refine strategies based on performance insights.
• Managed influencer campaigns with specific KPIs to enhance brand reach and engagement.
• Spearheaded paid social media campaigns, targeting key audience segments.
• Led rebranding initiatives to position the university more effectively in the market.
• Organized content calendars and coordinated cross-platform media strategies.

• Coordinated with advertising, PR, and creative agencies to drive media initiatives across channels.
• Negotiated with vendors, media, print, and IT partners to streamline media purchasing.
• Crafted and executed strategies for social media promotions, improving platform engagement.
• Led press release and PR coordination, supporting strategic brand messages across projects.
• Implemented SEO strategies to enhance search visibility for digital platforms.
• Optimized media campaign budgets, aligning expenditures with ROI-focused objectives.
• Addressed crisis situations through proactive media communications and stakeholder engagement.
• Fostered partnerships with advertising, PR, and creative teams to maintain cohesive media messaging.
• Negotiated contracts with media and print agencies, achieving cost-effective solutions.
• Coordinated with PR agencies for seamless project integration and strategic messaging.
• Managed website updates, including SEO tactics for improved organic reach.
• Drive audience engagement and brand visibility by managing social media accounts, creating impactful content, and promoting events to boost participation and reach.
• Analyze performance metrics to optimize strategies, provide actionable insights, and enhance lead generation and admissions.
• Collaborate with school teams to plan and execute targeted marketing campaigns, including ATL and BTL activities, increasing footfalls during admission seasons.

• Supervised city-wide marketing operations, optimizing campaigns for target demographics.
• Executed lead generation strategies through targeted campaigns, boosting conversions.
• Established corporate partnerships focused on staff welfare and CSR initiatives.
• Created engaging promotional content, leveraging multimedia formats for social media.
• Ensured consistent brand messaging by managing collateral and digital assets.
• Supported strategic marketing initiatives aligned with brand objectives and market trends.
• Facilitated vendor negotiations to ensure cost-effective marketing activities.

• Designed branding materials such as posters, standees, and merchandise for enhanced visibility.
• Managed event participation and outlet assessments to strengthen brand recognition.
• Supported product launches with strategic branding campaigns and promotional activities.
• Maintained compliance with corporate branding guidelines in all marketing initiatives.
• Coordinated with social media teams to develop engaging digital content.
• Cultivated relationships with vendors to maintain supply chain reliability for promotional items.
• Spearheaded brand development strategies, including festival gifting for key stakeholders.

• Executed below-the-line (BTL) marketing campaigns, improving brand visibility at targeted locations.
• Enhanced visual merchandising for client brands to support in-store engagement.
• Directed promotional campaigns and events, driving customer acquisition and brand loyalty.
• Monitored and analyzed digital marketing efforts, adjusting strategies for optimal results.
• Managed communication with agency partners for streamlined campaign coordination.
• Organized mall promotions to increase brand reach within high-traffic areas.