SANKET PATIL

Key Result Areas:

• Formulate & Implement B2B Promotion campaign based on changing Business needs.
• Achieving a dominant campaign reach of 90% on the Jio Mart platform, establishing a strong Promo implementation for FMCG Categories
• Conducting regular market analysis to compare and evaluate vendor schemes/payouts between General Trade and Jio Mart for all leading FMCG brands.
• Spearheading initiatives aimed at reducing investments and enhancing profit margins
• Plan & execute Jio Mart Joint Promotion plans, Shubharambh (Newly Onboarded Merchants) and Loyalty programs (Rishta) in line with business objectives
• Responsible for creating promotions calendar, forecast and Grids required for the program
• Data retrieval & segmentation in different promotions by city wise and analyzing results using statistical models in Tableau.
• Campaign performance tracking using Tableau and preparing dashboards to analyze productivity parameters.
• Providing leadership and guidance to a team consisting of Field Pricing executives, fostering their development and coaching them to achieve outstanding results

Highlights:

• Successful implementation of Jiomart Promotional campaign – Paisa Vasool & Rishta (Loyalty program) which helps in increasing the ABV by 1.5X and repeat order from existing customers by 2.5X
• Implemented Monthly Scheme Competitiveness & Payout Dashboard for Top FMCG companies with comparison to Jiomart which helps Jiomart for effective Payout planning and appropriate Loyalty parameters & its achievements.
• Spearheaded “Differential Schemes in Alternate campaigns” and thereby improved the Top/Bottom-line by 0.5%

• Responsible for P/L of Online Channels.
• Responsible for the growth of the website and marketplaces business with key focus on
  delivering exponential growth on strategic marketplaces.
• Actively manage and deepen the relationship with marketplace partners to ensure
  continuous end-to-end development of the e-commerce business.
• Ensuring product pricing and discounts are up to date with proper quality control.
• Managing BAU & Monthly Marketing Activities/Events of Online Channels
• Responsible for correct Cataloging of products on the e-commerce websites with relevant keywords, description & Images as per e-commerce websites guidelines.
• Have an eye for creatives with a brief knowledge of AI, Photoshop & Canva Pro.
• Managing Team & BAU of all the units spread PAN INDIA.
• To make sure the P’s & C’s of marketing are in line with the vision of the company.

• Digital Marketing Profile

• Ecommerce - Website Management

• Digital Marketing - Internship

• Sales & Marketing Profile

• Sales & Marketing Profile

• Insurance Sales - Field Marketing

Insurance Sales - Field Marketing