Sanket Gupta

Developed and implemented overall strategic partnership strategy in alignment with company's goals and objectives

Collected and managed diverse set of partners to meet operational and funding goals

Lead negotiations and structuring of partnership agreements, ensuring favorable terms and alignment with business objectives.

Identified potential strategic partners based on strategic fit, market opportunity, and mutual benefit

Reported issues to higher management with great detail

Developed marketing materials for sale efficiency

Collaborating with senior management to establish long-term strategic goals and
objectives for publisher development
Leading the effort to evaluate and onboard new publishers to the organization's network
Developing and implementing strategies to optimize publisher portfolio and maintaining relationships.
Overseeing contract negotiations, drafting agreements, and ensuring compliance
with legal and regulatory requirements
Additional Responsibilities: Onboarded advertisers based on the organizations needs

Onboarding app developers across different verticals to integrate our SDK
Identifying potential markets and app publishers with regards to our product
Constant interfacing with the tech team with market feedbacks
Media event planning and strategy formation with the marketing team
Developed new business ideas for alternate revenue channels

Created new business deals with premium publishers with special focus on OEMs, Browsers, Mobile applications, Search platforms, and extensions to spearhead and managed supply globally
Planned and executed strategies towards quarterly revenue goals
Actively participated in all phases of account maintenance and development and work with internal account management and ad operations to ensure efficiency
Helped develop new business ideas and execution for the same
Collaborated with the marketing team to develop sales collaterals, business proposals, media plans, case studies and conference plans

Designed and developed strategies to on-board new supply partners with specific demand needs.
Responsible for team's overall revenue and growth with average monthly revenue handled of $1 million
Strategized performance of various customer accounts by mining, analysing and identifying patterns in data
Managed partner needs right from deal negotiations, reporting, tracking campaigns, offering setup information to ensure timely payments
Acted as an interface between operations, accounting, technology, and demand teams.
Attended various trade shows and conferences for potential business deals.

Onboarded developers and affiliates as supply partners and guided them with the integration process
Collaborated with the existing App Developers for scaling revenues and introducing new channels
Communicated regularly with the sales team to streamline the demand and supply flow
Handled all operational and account management requests of the end publishers
Created strategies with data analysis and manage client accounts to ensure maximum output
Attended trade shows for new business development

Collaborated with one of the founders of the company to build an Affiliate Platform - Offerdeck
Developed publisher base for app install campaigns across global markets
Upscaled the revenue exponentially with increase in number of publisher partners
Maintained long term relations with partners and ensured end to end servicing
Managed and worked with tracking & attribution platforms like– Appsflyer, Apsalar, Kochava, Tune, Adjust
Upsell business to existing clients in order to maximize revenue
Attended trade shows for new business development

Enhanced customers' portfolio performance by ensuring continuous improvement and maximized results
Optimized websites with most relevant and top paying keywords
Checked keyword lists of advertisers to maximize ROI for each advertiser/publisher
Liaised with the Business Development Specialists to facilitate maximization of revenue/ ensured smooth
functioning of the department & interviewed and mentored new employees