Sankhabrata Chowdhury
Kolkata
Summary
Dynamic and result-driven Category Manager with expertise in eCommerce skilled in data analysis, strategic planning, and inventory management. Proven ability in optimizing product categories, driving growth, and make data-driven decisions. Experienced in identifying opportunities, enhancing knowledge, and improving merchandising strategies to boost sales and customer satisfaction. Strong understanding of market trends, consumer behavior and vendor coordination.
Overview
7
7
years of professional experience
Work History
Assistant Manager- Merchnadising
RPSG VENTURES LTD
06.2024 - Current
- Boosted sales by 25% through effective critical merchandising, Shopify store development, and Diwali promotions.
- Improved conversion rate by 50% with new website features, reduced bounce rate by 20% through storefront optimizations.
- Provided customer support by assessing needs, staying updated on preferences and resolving complaints.
- Collaborated with the category team to streamline effective product cataloging and merchandising on Shopify, and optimize listings for SEO.
- Provided mentorship to junior teammate and promoted teamwork through collaboration.
Assistant Manager- Business Development
FLIPKART INDIA PVT LTD
05.2023 - 06.2024
- Spearheaded a 2% increase in profitability for the Daily Essentials category through rationalized product mix and effective discounting.
- Achieved 37% YOY growth in the Daily Essentials category, overseeing a 110 Cr business through sales forecasting, strategy implementation and inventory management.
- Managed overall business development for new products, achieving a 17% sales growth within a quarter.
- Boosted 52% increase YOY in the Hyper-growth Bodywash vertical through strategic brand mix development and strategic market expansion.
- Grew Oral Care sub-category market share to 43% through extensive market research, competitive analysis, innovation, refining product portfolio and strategic promotions.
- Oversaw complete merchandising which helped drive sales during the festive month.
- Built and managed relationships with key stakeholders ensuring alignment with business targets and growth objectives.
- Managed a team of junior associates and assigned projects to them that were essential for the annual business goals.
- Delivered impactful sales presentation, identified opportunities and enhanced conversion rate by emphasizing value propositions.
Assistant Category Manager
INNOVATIVE RETAILS PVT LTD (Bigbasket)
11.2021 - 05.2023
- Led 68% YOY growth in the Stationery Category by fostering relationships with existing and new brands.
- Ensured optimal inventory management with a 45-day DOH, ensuring 85-90% fill-rate through efficient planning leading to better product availability and reducing out of stock situation.
- Handled the entire planning process from product selection, to securing sponsorship, to ensuring brand support, strategize pricing to executing social media campaigns, driving customer engagement and meeting overall goals during the "Back to School" campaign.
- Developed strong relationships with vendors, leading to identifying business opportunities and improved negotiation power.
- Managed vendor contracts, ensuring adherence to terms while negotiating advantageous deals for the company.
- Mediated and resolved conflict between vendors and internal stakeholders, ensuring smooth operations and strong partnerships.
- Assisted in conducting audits of key suppliers and monitored supplier performance.
Production Executive
ANMOL INDUSTRIES PVT LTD
01.2018 - 02.2019
- Directed a team of 250-300 full-time and contractual employees focused on producing different types of biscuits in a shift.
- Reviewed raw data and production trend forecasts to plan operations effectively.
- Organized repair and routine maintenance of production equipment.
- Determined best and most efficient uses of available resources, labor and equipment.
- Improved existing manufacturing processes to enhance product quality.
Education
PGDM - Retail Management
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY
Greater Noida04-2022
B.Tech - Food Technology
Techno India, Salt Lake
Kolkata, India06-2018
Skills
- Category Management
- Business Development
- Competitor analysis
- Pricing strategy
- Stakeholder Management
- Demand planning
- Merchandising
- Shopify
- Project Management
- Data Analysis
- P&L Management
- Process Improvement
Soft Skills
- Collaborative
- Effective Communication
- Negotiation
- Networking
- Interpersonal Relationships
- Organized
Languages
English
Bilingual or Proficient (C2)
Bengali
Advanced (C1)
Hindi
Upper intermediate (B2)
Interests
- Singing
- Sketching
- Cooking
- Travelling
- Watching Movies
- Playing Football
Timeline
Assistant Manager- Merchnadising
RPSG VENTURES LTD
06.2024 - Current
Assistant Manager- Business Development
FLIPKART INDIA PVT LTD
05.2023 - 06.2024
Assistant Category Manager
INNOVATIVE RETAILS PVT LTD (Bigbasket)
11.2021 - 05.2023
Production Executive
ANMOL INDUSTRIES PVT LTD
01.2018 - 02.2019
PGDM - Retail Management
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY
B.Tech - Food Technology
Techno India, Salt Lake
Similar Profiles
Mohit DialaniMohit Dialani
Venture Builder at RPSG Ventures - RP Sanjiv Goenka GroupVenture Builder at RPSG Ventures - RP Sanjiv Goenka Group
RAUNAK GOELRAUNAK GOEL
National Trade Marketing Lead at Too Yumm! Guiltfree Industries Ltd (RPSG Group)National Trade Marketing Lead at Too Yumm! Guiltfree Industries Ltd (RPSG Group)
SANAT KUMAR DASSANAT KUMAR DAS
IT Manager at Woodlands Multispeciality Hospital Private Limited (WMHL), RPSG Group Of CompaniesIT Manager at Woodlands Multispeciality Hospital Private Limited (WMHL), RPSG Group Of Companies
Priyanshu ShawPriyanshu Shaw
MIS Executive at Rapid Accounts And Tax Solution Co.MIS Executive at Rapid Accounts And Tax Solution Co.
Supriya AdhikarySupriya Adhikary
IT Analyst (O365, Exchange Online and On-prem, Teams and Skype Admin L2) at Tata Consultancy ServicesIT Analyst (O365, Exchange Online and On-prem, Teams and Skype Admin L2) at Tata Consultancy Services