Sankhabrata Chowdhury
Kolkata
Summary
Strategic and data-driven Category Manager with 4+ years of experience in eCommerce, D2C, and omnichannel retail across high-growth platforms like Flipkart and BigBasket. Proven track record in end-to-end category ownership, including P&L management, assortment planning, vendor negotiation, pricing, and sales forecasting. Delivered multi-crore business growth and margin expansion through targeted merchandising, demand planning, and digital channel optimization. Adept at scaling D2C operations via Shopify, SEO, and conversion rate optimization. Strong cross-functional collaborator with a focus on driving customer-centric strategies, profitability, and operational efficiency.
Overview
7
7
years of professional experience
Work History
ASSISTANT MANAGER- MERCHANDISING
RPSG VENTURES LTD
Kolkata
06.2024 - 04.2025
- Company Overview: A company engaged in ventures and investments across various sectors.
- Boosted sales by 25% through tactical merchandising, Shopify storefront development, and Diwali planning and promotional campaigns.
- Improved conversion rate by 50% with new UX improvements, and reduced bounce rate by 20% through storefront optimizations.
- Provided customer support by assessing needs, staying updated on preferences, and resolving complaints.
- Collaborated with category and content teams to improve cataloging, SEO, and digital merchandising.
- Mentored junior team members, promoting knowledge sharing and alignment.
ASSISTANT MANAGER- BUSINESS DEVELOPMENT
FLIPKART INDIA PVT LTD
Bengaluru
05.2023 - 06.2024
- Company Overview: Top e-Commerce company focused on retail.
- Spearheaded a 2% increase in profitability for the Daily Essentials sub-category (part of the Beauty & Personal Care category) through rationalized product mix and effective discounting.
- Delivered 21% year-on-year growth in the Daily Essentials category through sales forecasting, strategy development, and inventory management, thus managing an annual business of 987 Crore.
- Achieved 11% quarterly sales growth for new product launches through strategic Business Development and Buy-side collaboration.
- Led Bodywash market expansion strategy, resulting in 46% year-on-year growth.
- Scaled Oral Care market share to 43% by driving innovation, portfolio refinement, and competitor benchmarking.
- Responsible for complete merchandising which helped drive sales during "The Big Billion Day"
- Built and managed relationships with key stakeholders ensuring alignment with business targets and growth objectives.
ASSISTANT CATEGORY MANAGER
INNOVATIVE RETAILS PVT LTD (Bigbasket)
Bengaluru
11.2021 - 05.2023
- Company Overview: An online grocery delivery platform.
- Led 68% YOY growth in the Stationery Category by fostering relationships with existing, and new brands. Launching new products and adding them to the Quick-commerce vertical.
- Ensured high fill-rate (85–90%) and 45-day DOH through meticulous demand planning.
- Responsible for the entire planning process from product selection, to brand negotiation to executing social media campaigns which helped achieve 42% MOM growth during Back to School campaign.
- Developed strong relationships with vendors, managed contracts and ensured adherence to terms of trade while identifying business opportunities and improved negotiation skills.
- Managed complete planning cycle: brand onboarding, managing contracts, product selection, negotiation, and campaign execution.
- Mediated and resolved conflict between vendors and internal stakeholders. Conducted audits of key vendors to monitor their performance according to company standards.
PRODUCTION EXECUTIVE
ANMOL INDUSTRIES PVT LTD
Kolkata
01.2018 - 02.2019
- Company Overview: A leading manufacturer in the biscuit industry.
- Directed a team of 250-300 full-time and contractual employees focused on producing different types of biscuits.
- Focused on planning operations through production trend forecasting and data analysis.
- Organized repair and routine maintenance of production equipment.
- Determined best and most efficient uses of available resources, labor and equipment.
- Improved existing manufacturing processes to enhance product quality.
Education
PGDM - Retail Management
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY
Greater Noida, India04.2022
B.Tech - Food Technology
Techno India
Salt Lake, Kolkata, India06.2018
Skills
- Market Analysis
- P&L Management
- SEO
- Shopify
- Pricing Strategy
- Demand Planning
- Replenishment
- Assortment Planning
- Program Management
- Data Analysis
- Product Lifecycle Management
- Process Improvement
- Collaborative
- Team Management
- Effective Communication
- Negotiation
- Networking
- Detail Oriented
- Interpersonal Relationships
- Stakeholder Management
- Organizing Skills
- Strategizing
Timeline
ASSISTANT MANAGER- MERCHANDISING
RPSG VENTURES LTD
06.2024 - 04.2025
ASSISTANT MANAGER- BUSINESS DEVELOPMENT
FLIPKART INDIA PVT LTD
05.2023 - 06.2024
ASSISTANT CATEGORY MANAGER
INNOVATIVE RETAILS PVT LTD (Bigbasket)
11.2021 - 05.2023
PRODUCTION EXECUTIVE
ANMOL INDUSTRIES PVT LTD
01.2018 - 02.2019
PGDM - Retail Management
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY
B.Tech - Food Technology
Techno India
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