Sankhamita Karmakar

How I Converted Commodity Products into Brand Recall (Resume Language)

• Lead brand growth initiatives through strategic planning, market analysis, and integrated campaigns.
• Conduct market intelligence and competitor benchmarking for new product launches.
• Develop go-to-market strategies, oversee BTL/ATL activities, and optimize product portfolios.
• Collaborate cross-functionally with sales and product teams, and monitor campaign performance and ROI.

Key Achievements

• Spearheaded a ₹30 lakh Pan-India BTL campaign, including national sales incentives and large-scale school promotions, driving strong volume growth for Flair 2.0 mm Mechanical Pencils and XO Jumbo Gel Pens.
• Launched the “Dhamaka” GTM scheme for 2.0 mm mechanical pencils, scaling the business from ₹25 lakh to ₹1.5 crore.
• Strengthened brand visibility and student engagement nationwide through integrated activations.
• Transformed low-involvement commodity pens into high-recall brands through strong in-store visibility, differentiated packaging, and consistent POS communication.
• Drove retailer-led brand asking by deploying dispensers, glow boards, and counter displays that made Flair & Hauser XO the default recommendation at the point of sale.
• Built consumer memory structures using repeated visual cues (color, product name, hero SKUs), leading to customers asking by brand name instead of 'any pen.'
• Executed school and modern trade programs to seed early product trials, converting students and first-time users into repeat brand buyers.
• Strengthened brand recall by aligning trade schemes, catalog visibility, and product placement across GT, MT, and e-commerce channels.

• Owned end-to-end launch of a new kids' brand in the color and hobby category.
• Developed a complete 4P strategy, GTM plan, pricing, and portfolio architecture.
• Led market gap analysis to drive relevant product development.
• Worked closely with Japan HQ, sales teams, and external agencies.

Key Achievements.

• Successfully launched 'LUV ART,' achieving strong pilot success across Pan India.
• Drove repeat orders and volume growth post-launch through retail visibility and digital marketing.
• Built brand identity and improved offtake via focused placement and promotion strategies.

• Transition into a managerial role within 23 months of joining the organization. I have full P&L responsibility to run projects across APAC. Leading the flagship forums and ensuring successful campaigns with a higher return on business.
• Multi-product portfolio.
• Key Account Management and Negotiation.
• Client Servicing.
• Sales Management & Negotiations, Sales & Marketing Management, & Revenue Generation: yearly $60,000 USD.
• Improved ROI on strategic marketing campaigns through continuous process improvement, team training, and development.
• Increased revenue by forming strategic partnerships.
• Contributed to implementing chatbots as a conversational tool, providing a variation on a chat-driven process to handle clients' queries.
• Created a successful email-driven campaign for various events, and then conducted text and sentiment analysis, and ran a recommendation engine to engage attendees with future events.
• Conceptualized an innovative, data-driven marketing strategy using historical data that was stored in company records to target the right delegates.
• Based on the data collected from feedback forms and surveys for the event campaign, we analyzed the need for new topics for future events in the APAC market. This resulted in us doing more data-driven marketing to reach the right audience at the right time for the right event.

Key Achievements

• Top performer for six consecutive years, generating over $80,000 in annual revenue.
• Improved campaign ROI through data-driven targeting, analytics, and process optimization.
• Implemented chatbots, email automation, sentiment analysis, and recommendation engines.
• Designed data-backed event topics using customer feedback and historical insights.

• Securing, managing, and developing corporate business in Kolkata. Generated revenue of around 12 lacs yearly.
• Maximizing profit and growth of the company through the development and execution of new plans, initiatives, long-term client relationships, and key business strategies.
• Conducting events in schools at regular intervals to promote the products of the company and to create a new marketing strategy for sales promotion.

• Securing, managing and developing business in Agartala and other states of North East (Revenue 5 lacs Quarterly).
• This involves Yearly Planning along with the top management, Product launches, coordinating with multiple agencies, Creative/Planning support for BTL, keeping in constant touch with the field staff to come up with innovative solutions to help sales.

• Finding out the efficiency of alternative trade channels like Trolley Selling in Schools, Colleges and Amusement Parks where the Purchasing power insight.
• Finding out the Customers' satisfaction level with respect to quality of products of the company.
• Creating Awareness in the minds of Consumers regarding new trade channels like Trolley, Cuppamania Stalls, maggi Stations etc.