Sankhamita Karmakar

Brand Growth & Strategy

• Scaled mechanical pencil category from ₹25L to ₹1.5Cr (6X growth) through GTM strategy
• Transformed commodity products into high-recall retail brands via visibility & positioning

Campaigns & Consumer Activation

• Led ₹42L pan-India campaign, driving strong volume growth
• Built consumer pull through school activations and trial generation programs

Retail & Distribution

• Strengthened in-store visibility via dispenser-led placements and POS strategies
• Improved retailer recommendation through structured counter display programs

Data & Performance

• Tracked sales performance using channel-wise analytics to optimize ROI
• Aligned marketing spends with volume and visibility KPIs.

Brand Growth & Strategy

• Drove category growth through consumer-led GTM strategies and portfolio expansion
• Identified portfolio gaps and premiumization opportunities

Campaigns & Marketing

• Executed ATL/BTL campaigns and school activation programs to increase brand awareness
• Improved consumer trials through targeted engagement initiatives

Distribution & Execution

• Expanded presence across GT, MT, and e-commerce channels
• Strengthened retail visibility through POS and in-store branding strategies

Insights & Analytics

• Leveraged market intelligence and competitor benchmarking for decision-making
• Optimized campaigns based on ROI tracking and performance metrics

Brand & Audience Strategy

• Designed data-driven marketing campaigns to drive audience acquisition and engagement
• Built strong positioning through content, segmentation, and targeted communication

Campaign Execution

• Led multi-channel campaigns using email marketing, automation, and digital tools
• Improved engagement via personalized marketing strategies

Revenue & Growth

• Generated $80,000+ annual revenue, top performer for 6 consecutive years
• Drove growth through strategic partnerships and key account management

Analytics & Innovation

• Improved campaign ROI through data analytics and customer insights
• Implemented chatbots, automation, and recommendation engines

• Developed institutional and corporate clients.
• Generated ₹12 lakh annual revenue and strengthened B2B relationships.

• Managed Agartala & North-East region sales.
• Generated ₹5 lakh quarterly revenue.
• Conducted school activations and explored alternate trade channels.

• Supported consumer research, satisfaction studies, and FMCG trade activations.