Sankula Ramesh
Secundarabad
Summary
Dynamic sales leader with a proven track record at Orkla India Pvt Ltd, driving 300 Cr business growth. Expert in sales strategy and team management, recognized with 3 GEM awards. Successfully launched multiple products and expanded market coverage, showcasing strong data-driven decision-making and cross-functional collaboration skills.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Head of Sales
Orkla India Pvt Ltd
Hyderabad
09.2022 - Current
- Responsible for 300 Cr Business FY from MTR Portfolio in 3 States
- I have a team of 5 Area Sales Managers, 34 Sales Executives and 220 off roll feet on street
- One TM Executive for AP Region
- 163 direct stockiest and 550 Indirect stockiest with a coverage of 1.1 lakh stores directly
- Fastest growing region since 3 years in MTR BU
- 3 GEM awards received for last year for “Blended Spices Category”
- I have played a key roll in new launches like LUP Spices, Pure Spices, New Beverages, Spicy Sambar LUPs, Garam Masala Relaunch, Telangana Chilli and Ready Sweets
- Instrumental in leading direct coverage expansion in AP & TG
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
Hyderabad
08.2021 - 09.2022
- Responsible for 5Cr Crore business in Hyderabad Area
- 15 Channel partners with 40 SSMs (Stockist Sales Man)
- Team of 5 TSEs, 2 Merchandisers
- Parallelly need to handle Pharma Chains and Distributors
- Successfully rationalized pharma distributors in Hyderabad City from 15 to 10 and grow GT Pharma business by 25% during the year 2021 and 2022
- Fastest GTM execution of PS 7+ in South India
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
Coimbatore
08.2019 - 07.2021
- Responsible for 4 Cr Crore business in Rest of Tamil Nadu Area
- 45 Channel partners with 60 SSMs (Stockist Sales Man)
- Team of 7 TSEs, 6 ISRs & 2 Merchandisers
- I was also handling Pharma Distributors
- Worked with Ethical team closely to generate business from Hospitals
- Increase our direct coverage from 12000 stores to 15600 stores
Area Manager
Colgate Palmolive India Ltd
Chennai
03.2017 - 08.2019
- Responsible for 7.5 Crore business in Chennai Area
- 17 Channel partners with 55 SSMs (Stockist Sales Man)
- Team of 5 CDOs, 5 Merchandisers & 15 Instore Champions
- Received FAE (First Amongst Equals) for the year 2017
- I was part of Colgate Vedshakthi Launch. It was one of the successful launch of Colgate during 17-18
Area Manager
Colgate Palmolive India Ltd
Hyderabad
08.2015 - 03.2017
- Responsible for 6.5 Crore business in Hyderabad Area
- 18 Channel partners with 66 SSMs (Stockist Sales Man)
- Team of 6 CDOs, 26 Merchandisers & 28 Instore Champions
- Implemented SAP for business partners in just a span of 45 days
- Prepared & implemented Metro Expansion Plan for Hyderabad
- First executed OTOG (One Team One Goal) concept in India, later took this forward to other Metrons like Bangalore and Mumbai
- Received FAE (First Amongst Equals) for 2016
Area Manager
Colgate Palmolive India Ltd
Madurai
04.2014 - 08.2015
- Responsible for 7.5 crore business in Madurai Area
- Team of 5 CDOs, 3 STLs (Sales Team Leaders) & 1 PSRs (Pilot Sales Representatives) to drive the business in Madurai Area
- Handled 72 Channel partners
- Received YCMAD for STL (Sales Team Leaders) project for 2015
- Received FAE (First Amongst Equals) for 2015
- Stood top in executing CAS Jones in Ker SM
- 100% execution of customized Tooth Brush stands in Super Markets
Area Manager
Colgate Palmolive India Ltd
Hubli
11.2012 - 04.2014
- This is my first ASM Role in Colgate
- Responsible of Primary & Secondary business in North Karnataka based out of Hubli – 6.5 Crores
- Dismantled 2 Super Stockist & brought 6000 stores into direct coverage
- Increased direct distributors from 40 to 70
- No.1 Area with 18% growth in 2013 Vs 2012
AMSD South Rural
Colgate Palmolive India Ltd
Chennai
02.2012 - 11.2012
- Worked with SD (Shopper Development) team for Rural GTM Strategies RL addition & Rural TB drive for 4 States in South
- Giving ideas & plans geo wise to the 4 state teams on coverage expansion
- Worked closely with all AMs & CDOs to implement CP Rural Strategies
- Coordinating with Customer marketing on supports required for the brand
- Bought 90K stores into direct coverage in one year
- Developed & executed Toothbrush weak geo program.
- Worked on automation of Subsidy process to Stockist
Cross Functional Assignment at Head office
Colgate Palmolive India Ltd
08.2011 - 02.2012
- Plan and execute GTM to ensure Share Increase in Modern Trade
- Closely worked with all departments like legal, logistics, Customer marketing, Shopper development, Professional Team etc
- Vendor Management – New creative Inputs
- PAN India WS PDS (Phil Dil Se) program design & implementation
- PAN India OCC (Oral Care Centre) program evaluation, suggestions to Mangers
- PAN India OCC (Oral Care Centre) POP (Point of Purchase) design & dispatch handling
- Coordinating with BO & WH for POP & Other requirements
- Successfully tested & implemented Customized Toothbrush Stands
Customer Development Officer
Colgate Palmolive India Ltd
09.2007 - 08.2010
- I was working as a Customer Development Officer during this period in different Zones like Nizamabad / Anantapur / Chennai / Coimbatore.
- I received FAE during my CDO stint at Anantapur & YCMAD for my Nizamabad Stint
TSI - Britannia Industries Ltd.
Chennai
01.2006 - 01.2007
Education
MBA - Marketing & HR
SV University
Tirupati01.2005
B.Sc. - Computer Science
SV University
Tirupati01.2003
Skills
- Growth Mindset
- Sales strategy
- Strategic Thinking
- Building one level up at all stages
- Team management
- Business development
- Product launches
- Sales forecasting
- Cross-functional collaboration
- Data-driven decision making
- Training and mentoring
- Sales coaching
Certification
- One Level Up in Orkla
- Train the trainer – Abbott
- Negotiation Skills by Scott Works in CP
- Business Presentation Skills - CP
- Coaching & feedback - CP
Hobbies and Interests
Fitness, Cricket
Languages
Telugu, Tamil, English, Hindi, Kannada
Accomplishments
- Fastest growing region in Orkla India since 2022
- 3 GEM Awards in 2024
- FAE for 2009, 2015, 2016 & 2017 in Colgate
- YCMAD for “STL Project” in 2015 & for “SUB Stkst Margin Reduction” in 2007 in Colgate
- National Award for MW Space increase 2010 in Colgate
Languages
English
Proficient (C2)
C2
Telugu
Native
Native
Hindi
Advanced (C1)
C1
Tamil
Proficient (C2)
C2
Timeline
Head of Sales
Orkla India Pvt Ltd
09.2022 - Current
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
08.2021 - 09.2022
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
08.2019 - 07.2021
Area Manager
Colgate Palmolive India Ltd
03.2017 - 08.2019
Area Manager
Colgate Palmolive India Ltd
08.2015 - 03.2017
Area Manager
Colgate Palmolive India Ltd
04.2014 - 08.2015
Area Manager
Colgate Palmolive India Ltd
11.2012 - 04.2014
AMSD South Rural
Colgate Palmolive India Ltd
02.2012 - 11.2012
Cross Functional Assignment at Head office
Colgate Palmolive India Ltd
08.2011 - 02.2012
Customer Development Officer
Colgate Palmolive India Ltd
09.2007 - 08.2010
TSI - Britannia Industries Ltd.
01.2006 - 01.2007
MBA - Marketing & HR
SV University
B.Sc. - Computer Science
SV University
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