Sanna Zehra
Srinagar
Summary
Proven leader in multimedia projects and impactful communication. Diverse skill set and passion for creativity make me an asset in dynamic, forward-thinking environments. Excel in crafting compelling narratives for tangible results. Ready to contribute expertise to innovative initiatives.
Overview
5
5
years of professional experience
Work History
Content Manager / Executive Producer
Songdew Media Network
GURGAON
08.2022 - 08.2023
- Led programming initiatives, innovating formats to enhance content quality strategically
- Directed end-to-end in-house shoots, ensuring high-impact production for market appeal.
- Managed editors for consistent delivery of engaging daily promos and programs.
- Curated diverse content, maintaining a dynamic program library for target audience engagement.
- Spearheaded channel packaging redesign for a fresh and dynamic brand identity.
PR & Social Media Head
JK Youth Alliance
Srinagar
11.2018 - 03.2021
- Crafted persuasive presentations and press releases for a strong public and media presence.
- Handled inquiries from the public, press, and organizations, ensuring effective communication.
- Orchestrated diverse events, fostering community engagement and amplifying outreach.
- Executed a dynamic social media strategy, creating engaging content for enhanced community support.
Anchor
News 18 Urdu
Srinagar
07.2018 - 10.2018
- Hosted TV show 'Badhtay Qadam' featuring impactful stories from Kashmir
Education
Bachelor of Arts - Mass Communications & Multimedia Productions
University Of Kashmir
Srinagar03-2020
Skills
- Content Development
- Content Editing
- Project Management
- Content Production
- Creative Strategy
- Event Management
- Content Strategy
- Social Media Copywriting
- Budgeting
- Research
Languages
- English
- Urdu
- Kashmiri
Accomplishments
Songdew
- Experience as Digital Communications Manager for an overseas political campaign, skillfully crafting and executing a nuanced digital strategy. Successfully adapted messaging to the local context, achieving heightened online visibility, community engagement, and voter support through data-driven content creation and innovative digital initiatives.
- Produced & managed acclaimed music videos merging Kashmiri culture with modern sounds. Led end-to-end production, securing national & international coverage, including Voice of America. Strategically marketed local content, boosting regional talent and cultural representation.
- Conceptualized and orchestrated 'Saaz e Sufi,' a groundbreaking concert in Kashmir featuring renowned bands Parvaaz and Alif, attended by Bollywood celebrities—a one-of-its-kind cultural extravaganza. Led event marketing strategies, amplifying local talent and creating a unique cultural experience.
Timeline
Content Manager / Executive Producer
Songdew Media Network
08.2022 - 08.2023
PR & Social Media Head
JK Youth Alliance
11.2018 - 03.2021
Anchor
News 18 Urdu
07.2018 - 10.2018
Bachelor of Arts - Mass Communications & Multimedia Productions
University Of Kashmir
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