SANSHRAY MISHRA

Managing the following the Products and Services

• Wallets (Closed and Open)
• Subscription Management
• Inward Remittance
• Kinara Banking Platform
• Customer Rewards
• Neo-Banking Platform
• KYC and Compliance
• Tap&Pay Solution
• Split Settlement

Primary Responsibilities:

• Developed product documentation to communicate and align key components of upcoming features/products to internal teams.
• Prioritized roadmap in order to achieve product goals and metrics.
• Coordinated project planning and execution with team members and team leads.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.
• Established KPI's for each milestone within the product roadmap to measure progress.
• Conceptualized and deployed enhancements/features in line with the sales and marketing objectives.

Performance and Achievements:

• Conceptualized and developed new subscription models, enhancements, and merchant controls which led to a 7X growth in merchant adoption of the service including various legacy Indian brands
• Helped airpay's Kinara Banking Platform achieve a month-on-month growth rate of ~14% since launch through enhancements based on on-ground feedback and new feature deployment
• Helped airpay's Kinara Banking Platform achieve a daily GTV equal to ~20% GTV of its legacy business within 6 months of launch
• Redesigned and combined existing services, which had very low adoption, into new products which had better conversions and required minimal development resources
• Defined the master KYC/AML policies for the company, in co-ordination with upper management, and developed the required back end for its implementation
• Helped management in closing and maintaining key accounts and partnerships such as IRCTC and Oracle

Primary Responsibilities:

• Develop relevant advertising & sales collaterals, and business proposals.
• Proactively and strategically initiate contact with newly discovered potentials.
• Negotiate commercials terms and close the deal.
• Build reports to analyze data that help in consistently increasing revenue.
• Strategize and co-ordinate marketing efforts.
• Study client's existing technology/systems and advise them on the most appropriate processes, to ensure seamless integration of our solution.
• Provide commercial, marketing and strategic support to clients.
• Identification and segregation of potential Market Segments.
• Create targeted pitch for each client segment.
• Co-ordinate with overseas offices.
• Create compelling proposals in response to incoming enquiries.
• Conduct interactive demos through web conferences
• Conduct training sessions for clients through web conferences

Performance and Achievements:

• Achieved more than 200% Growth in Monthly Profits.
• Formulated a content calendar for the year.
• Introduced differentiated pricing and advertising strategy as per the content calendar to increase revenue.
• Created campaign envelopes (with all necessary collaterals) for each client to facilitate easier conversions.
• Convinced Low Yield Clients to transition to higher performing module thereby increasing revenue for us and efficiency for our clients.
• Conducted fortnightly performance reviews with clients and relevant internal teams.
• Implemented creation of client specific collaterals based on their feedback.
• Team Up-skill and Job Rotation Program.
• Advocated for and implemented a job rotation amongst Research Assistants, Campaign Mangers, and Business Development Specialist to help reduce monotony for each individual team member and increase awareness of time/skills required for roles within the department.
• Held monthly feedback session with individual team members in order to understand their like/dislike for various aspects of their roles and helped them switch roles as per their skills and preferences based on the job rotation program.
• Helped define KPI’s and assign a mentor for non/poorly performing members for the team.
• Advertising Collateral – Efficiency and Implementation.
• Streamlined collateral creation process and reduced the completion time from 9 days to 4 (average).
• Integrated new technologies into the current workflow to increase accountability and transparency.
• Coordinated with all relevant teams to create a shared workflow to remove major bottlenecks.

Primary Responsibilities:

• Generate and follow up on leads for Zirca’s Brand Strategy Division.
• Co-ordinate with content creation and media planning team for each brief.
• Pitch the resulting marketing strategy to client.
• Engage publishers for sponsorship opportunities on behalf of clients.
• Sign up publishers for Zirca’s in-house content tools and help with the onboarding process.
• Manage key publisher accounts for Zirca’s in-house content tools

Performance and Achievements:

• CIO community website for Vodafone Business Services.
• Worked with VBS and their agency (Ogilvy) to understand their objectives for an online portal aimed at CIO’s/CXO’s.
• Coordinated efforts between Ogilvy and Zirca’s content and design teams through various iterations of the proposal.
• Negotiated with various external technology and video creation vendors to establish the cost of the portal.
• Website Redesign for Veritas Human Capital Consulting.
• Interviewed internal stakeholders in the clients organization in order to outline the different objectives of the website.
• Researched websites of global and national competitor for best (content) practices and keyword analysis.

Primary Responsibilities:

• Managed publisher relationships in all territories worldwide.
• Engage new publishers in Magzter’s technology platform.
• Engage existing publisher in Magzter’s marketing campaigns.

Performance and Achievements:

• Redesigned all the back end processes and systems responsible for ‘new magazine issue’ procurements from publishers worldwide.
• Led discussions with all internal teams to create a project timeline and was primarily responsible for the design and execution of project.
• Automated communications with publishers and reduced issue procurement time by ~75%.
• Reduced the workload on publisher support team - issue procurement team trimmed down from 5 to 2 personnel.
• Created and analyzed a survey to learn about customer experience on Magzter's platform.
• Implemented UI and UX changes based on survey data.
• Helped publishers through the Onboarding process.
• Creating a timeline for the onboarding of larger publishing houses (Time Inc. and Conde Nast).
• Coordinating between technology, production, and marketing teams to ensure successful launch.
• Provided International Sales Support by dovetailing Magzter’s global sales force on all key pitches.
• Analyzing market penetration and brand awareness in different regions.
• Oversaw deployment of e-mailer based marketing campaigns and progressively redesigned templates based on customer and publisher feedback.
• Created sales pitch to increase publisher engagement in marketing activities.
• Tracked and analyzed campaign performance in order to improve end-customer engagement and conversion.
• Helped in user testing of our Android and iOS apps.
• Involved in creation of Magzter’s new User Experience.

• Developed strategic plans and coordinated execution with all project stakeholders to ensure a successful transition from alpha phase to launch of the beta website.

Selected Project Experience:

• Launch of GoalSketch.com Beta website.
• Created a Project Charter for the launch.
• Reviewed and Implemented final site designs.
• Created a marketing plan.
• Assessed performance of outsourced web designers.
• Found and shortlisted payment gateways.
• Collaborated with gateway providers and web designers to ensure successful on-time implementation.

• Conducted research to find relevant websites to expand the existing marketing portfolios.