Results-driven marketing professional with an MBA (Merit) and extensive hands-on experience in social media strategy, retail marketing campaigns, event-based promotions, and footfall growth initiatives. Proven success in increasing engagement, boosting sales, and executing integrated online-offline campaigns within bookstore-café retail environments. Strong foundation in brand positioning, customer acquisition, and performance-driven marketing supports the development of efficient processes while maintaining high standards aligned with organizational goals. Recognized for a collaborative approach and commitment to excellence, effectively managing multiple priorities with a positive attitude while fostering an inclusive and productive work environment through excellent communication skills and cross-cultural competency.
Hi, I’m
Sanskriti Dhandaria
Social Media And Marketing Professional
Summary
Overview
11
years of professional experience
2
Languages
Work History
Waterstones
Senior Team Member & Area Coffee Coach
07.2023 - 12.2025
Job overview
- Manage the social media account for the Cardiff Cafe while developing and distributing comprehensive social media guides and strategies to other cafes within the area to enhance promotional capabilities.
- Developed cross-promotional marketing strategies linking seasonal beverages with 'Book of the Month' campaigns, successfully boosting Average Transaction Value (ATV), and driving customer engagement.
- Created and promoted innovative seasonal drinks, strategically tied to monthly book promotions as integrated marketing campaigns
- Manage coffee and social media marketing operations across multiple Waterstones locations as an area coach, ensuring consistent service standards and quality across the region.
- Develop and implement training programs that improve team efficiency by 25%, and reduce onboarding time for new staff.
- Excel in high-pressure environments, efficiently managing multiple tasks during peak service times, while maintaining quality standards.
Positive Safety Solution
Business Development Manager (Internship)
06.2023 - 08.2023
Job overview
- Spearheaded business development initiatives, contributing to a 2% increase in client acquisition through strategic outreach.
- Conducted extensive market research to identify emerging opportunities and industry trends.
- Enhanced brand visibility through innovative marketing approaches and strategic positioning.
- Managed all social media accounts, utilizing data-driven insights to optimize performance and engagement.
Compu Plus
Part-Time Sales Assistant
01.2021 - 08.2021
Job overview
- Provided customer problem-solving support by suggesting relevant products to meet individual needs.
- Contributed to sales growth, helping to boost 5% of total sales through effective customer service and product recommendations.
Budding Buds Sr. Sec. School
Library Assistant (Volunteer)
01.2015 - 01.2017
Job overview
- I volunteered at the school library, providing support with daily operations and student assistance.
- Managed book organization, including sorting and shelving books to maintain library efficiency.
Education
University of South WalesNewport, UK
Master of Business Administration (MBA) from Merit
01-2024
University Overview
Key Modules: Marketing, Global Strategies & Decision Making, Global Challenges
Lexicon Management Institute of Leadership And ExcellencePune, India
Post Graduate Programme in Management (PGPM)
12-2022
University Overview
Key Modules: Marketing Strategy, International Marketing, Industrial Marketing
Dibrugarh UniversityDibrugarh, India
Bachelor of Business Administration (BBA)
University Overview
- Academic Achievement: Ranked 5th in 6th Semester
- Key Modules: Sales Management, Marketing Management, Customer Relations, Retailing.
Skills
Leadership & Management: Team Training & Development, Process Optimisation, Performance Management, Multi-site Operations
Business Skills: Market Research, Data Analysis, Strategic Planning, Revenue Growth, Inventory Management
Technical Skills: MS Office, Digital Marketing, Video Editing, Social Media Management, Graphic Designing (Canva Profiency), SEO and CRM
Interpersonal: Cross-cultural Communication, Emotional Intelligence, Problem-solving, Customer Relations
Key Projects Achievements
Key Projects Achievements
Marketing Strategy Development, Capstone Project, Confused.com, Newport, Wales, 2023
- Led marketing strategy development for customer retention improvement as part of MBA capstone project.
- Collaborated in a cross-functional team of five students over 6 months, demonstrating leadership in complex project management.
- Developed an integrated marketing campaign encompassing digital advertising, social media, loyalty programs, and brand positioning.
- Received distinction marks for business impact and innovative solutions.
Market Research & Analysis, Customer Satisfaction Study, Levi's, Tinsukia, Assam, 2022
- Conducted comprehensive customer satisfaction research and competitive analysis for local retail operations., Delivered actionable insights that drove business improvement initiatives.
Start-up, Manthan, Dibrugarh, Assam, 2021
- Led an entrepreneurial team in developing a complete business framework from concept to execution., Conducted market research and developed marketing strategies, including branding, pricing, and positioning.
- Awarded 'Winning Business Position' for outstanding business plan and execution.
Timeline
Senior Team Member & Area Coffee Coach
Waterstones
07.2023 - 12.2025
Business Development Manager (Internship)
Positive Safety Solution
06.2023 - 08.2023
Part-Time Sales Assistant
Compu Plus
01.2021 - 08.2021
Library Assistant (Volunteer)
Budding Buds Sr. Sec. School
01.2015 - 01.2017
University of South Wales
Master of Business Administration (MBA) from Merit
Lexicon Management Institute of Leadership And Excellence
Post Graduate Programme in Management (PGPM)
Dibrugarh University
Bachelor of Business Administration (BBA)