Sanskriti Khanna

Website Planning

• Worked directly with technology and design department to design and implement website's infrastructure and web-pages.
• Managed successful day-to-day operations of website planning by maximizing productivity from tech and design department.
• Developed engaging web-content to capture target audience interest and drive engagement.

Marketplace Business Management (Specializes in Amazon)

• Strategically designed and implemented content strategies for different marketplaces such as Amazon, Myntra, Nykaa, Nykaa Fashion to improve customer acquisition and conversion.
• Strategized and implemented Amazon marketing plan that contributed to growth of 60% in no of orders and 80% in revenue in 1 year.
• Successfully used Helium 10 to achieve above-mentioned Amazon business growth.
• Designed and implemented listing improvement strategies for Amazon that included making engaging graphics in form of product infographics, A+ listings Amazon brand page.
• Successfully strategized and implemented manual paid marketing campaign for Amazon with ACOS of 21.58% and ROAS of 4.63.

Social Media Marketing

• Created and implemented engaging social media marketing campaigns to create brand awareness.
• Managed team of 6-10 social media interns to strategize and implement daily postings.
• Led team of social media interns to successfully design and implement brand's biggest influencer marketing campaign consisting of 50-100 influencers.
• Created enlightenment videos as speaker for different marketing campaigns. One such campaign was: #PeriodsNormalHai.
• Worked directly with Founder and CEO for his personal branding on LinkedIn and Instagram via engaging content forms such as posts, stories and videos.

SEO and Content Marketing

• Successfully strategized and implemented SEO and content marketing plan for ZeroKaata Studio (the digital magazine) that contributed to growth of: 74.4% and 13.4% during Sept 2021-Aug 2022 and Sept 2022-Aug 2023 respectively.
• Designed and implemented Pinterest marketing strategy to increase traffic to ZeroKaata Studio that contributed to growth of 391% in sessions during Sept 2022-Aug 2023.
• Successfully improved AdSense revenue for ZeroKaata Studio by 150% in 2 last years.
• Created additional revenue stream worth $400-$500 for business by publishing guest posts on ZeroKaata Studio.
• Led team of 25 content writing interns to produce SEO friendly content for both ZeroKaata Studio and off-page SEO.
• Significantly improved overall domain authority and backlink profile for domain: from 0 backlinks and 0 referral domains in Dec 2020 to 22457 backlinks and 1671 referral domains in Sept 2023.
• Strategized and implemented content strategy to increase International traffic: ZeroKaata Studio was able to fetch 109,129 and 22,391 new users from US and UK countries during Jan 2021- Sept 2023.

• Web and Product Content Management
• Blog Content Curation and Management
• Copywriting for Push notifications, SMS, Email marketing, and Youtube videos.
• Keyword Research and SEO management: Assisting SEO team with keyword research, competitor analysis for keyword research, and SEO management for content for web pages and blogs for off-page SEO.
• Social Media Marketing: Content curation and management.
• Guided and managed team of 15 content writers.
• Strategized and executed influencer marketing campaigns.
• Worked with customer care team to handle social media queries.

• Completed keyword research to target clients based on keyword targeting.
• Developed and implemented quality link-building strategies.