Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Projects
Hobbies and Interests
Personal Information
Timeline
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Santanu Sarkar

Santanu Sarkar

Summary

Dynamic marketing professional with experience at Red Bull India, where I boosted engagement by 20% through innovative customer journey strategies. Proficient in digital marketing and project management, I excel in optimizing CRM systems and enhancing client communication, driving significant improvements in customer satisfaction and retention.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Intern

Red Bull India
01.2024 - 06.2024
  • Analyzed customer expectations for Red Bull's premium status and reach
  • Used customer journey mapping premium experience strategy, boosting engagement by 20%
  • Proposed innovative solution to maintain premium positioning: introducing Red Bull Gaming Experience Centers and Lounges, offering immersive gaming and extreme sports experiences alongside product sampling

Intern

The SmartMove2UK
Mumbai
05.2024 - 06.2024
  • Resolved 50+ daily customer queries on UK visas via live chat, achieving a 95% satisfaction rate
  • Built & maintained relationships with 20+ UK accountancy firms, leading to 5 successful partnerships
  • Executed 100+ SEO campaigns and submitted 30+ content pieces, increasing website traffic by 40% in 2 months
  • Designed a workflow automation system for The SmartMove2UK, reducing manual workload by 30%
  • Conducted market analysis, leading to the development of 2 targeted marketing strategies
  • Managed a CRM system for 300+ clients, improving service delivery and response times by 30%
  • Chatbot automation, optimized client communication strategies boosting sales by 10%

Research Intern

05.2024 - 06.2024
  • The research aims to analyze the potential and challenges of digital lending in India, focusing on its role in promoting financial inclusion, economic growth, and innovation
  • It also addresses key drivers, benefits, and challenges such as regulatory hurdles
  • Developed GTM strategies for digital lending platforms, increasing potential adoption by 25% YoY

Marketing Executive

M/S SARKAR JEWELLERY
06.2019 - 07.2023
  • Led a team of 10+ marketers, executing targeted campaigns that increased repeat customer sales by 25% YoY
  • Created SOPs for customer interaction protocols, reducing churn by 15% and enhancing satisfaction scores
  • Managed a CRM-based lead tracking system, improving customer engagement and service response time

Intern

AGNI POWER AND ELECTRONICS PVT.LTD
06.2015 - 07.2015
  • Gained expertise in solar energy solutions and optimized production efficiency
  • Chosen for a program on scalable, cost-effective renewable energy operations

Intern

GARDEN REACH SHIPBUILDERS & ENGINEERS LTD
12.2014 - 01.2015
  • Gained hands-on experience with communication systems and RADAR on INS KADMATT, enhancing skills in instrument calibration and naval systems efficiency

Education

PGDM - Business Design, Design Thinking, Strategy and Consulting, Marketing

We-School
Mumbai
01.2025

B.Tech - Electronics & Instrumentation

CEMK
01.2020

HSC -

CCHV School
Kolkata
01.2012

SSC -

CCHV School
Kolkata
01.2010

Skills

  • OpenAI API
  • Power BI
  • MS Office
  • Google Analytics
  • SQL
  • CRM System
  • Project management
  • Digital Marketing

Certification

  • Project Management, Harvard
  • Strategic Thinking Course, Harvard
  • Statistics for Machine Learning
  • Blockchain and Bitcoin
  • Digital Marketing
  • Strategy Consulting, BCG, Forage
  • KPMG Sustainability Certification

Accomplishments

  • Runner-up, Vista 2023: Prodigy competition, IIM Bangalore
  • Two-time GATE rank holder
  • Developed and implemented a Power BI dashboard for the We4tech event on analytics of pizza sales data.

Projects

CodeFirst, Digital Product Management, Live Project, 09/01/23 - Present, Analyzed the online education market, conducted competitor research using SEMrush., Conducted SEO analytics for CodeFirst, improving website conversion rates by 18%. Tools for Innovation (Tankha- Job App for Females), Live Project, 09/01/23 - Present, Designed an app-based job platform for newly married housewives., Utilized ideation, stakeholder analysis, market research, and user insights from 100+ participants.

Hobbies and Interests

  • Painting
  • Solving Rubik's Cube
  • Chess
  • Badminton

Personal Information

Date of Birth: 07/20/93

Timeline

Intern

The SmartMove2UK
05.2024 - 06.2024

Research Intern

05.2024 - 06.2024

Intern

Red Bull India
01.2024 - 06.2024

Marketing Executive

M/S SARKAR JEWELLERY
06.2019 - 07.2023

Intern

AGNI POWER AND ELECTRONICS PVT.LTD
06.2015 - 07.2015

Intern

GARDEN REACH SHIPBUILDERS & ENGINEERS LTD
12.2014 - 01.2015

PGDM - Business Design, Design Thinking, Strategy and Consulting, Marketing

We-School

B.Tech - Electronics & Instrumentation

CEMK

HSC -

CCHV School

SSC -

CCHV School

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