SANTANU SEN
Regional Business Head
Delhi
Summary
Dedicated retail professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Senior Leader managing the largest region with a turnover of 4500cr FY. Over 23 years of experience in QSR, Fashion Retail, Footwear and Grocery Retailing. Hands on experience in NSO. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
23
23
years of professional experience
3
3
Languages
Work History
Regional Business Head
Reliance Retail India Limited
02.2006 - Current
- Currently handling North region.
- Handling Operation for 600 plus stores spread across East with TO of4500 Cr
- Responsible for Sales & profitability achievement , Expense monitoring, Vendor selection and management, Visual Merchandising, In store Promotional activities, Traffic Movement,Online business along with quick commerce operations.
- New store opening for zone: North comprising of Delhi, NCR, Haryana, Punjab, UP.
- Opened more than 100 stores in the Zone, planned, coordinated and designed the stores
- Operational: To manage all stores as individual profit centres and monitor the actual and budgeted
- P&L Ensure the company policies, state/Local laws are communicated in a timely manner and adhered accordingly Ensure standards of CSI and ESI are met Manage stock inventory level as per store level targets - responsible for ROI Monitor competitor's activities, pricing and strategies
- Implement marketing, advertising, and promotional plan related activities
- Review daily plan versus actual sales and update relevant departments on the business performance To coordinate with all function to open New store & handover to Operation
- People Development: Manage and motivate the store team to increase sales, customer service and ensure efficiency
- Responsible for Learning and developmental activities for the store staff Reward and recognition of store team members Ensure timely appraisal and performance review takes place for all store employees Ensure that all employee grievances are addressed timely
- Spearheaded successful entry into untapped markets through careful planning of expansion strategy considering local regulations and customer needs.
- Optimized territory coverage by strategically allocating resources based on market potential and competitive landscape analysis.
- Increased regional sales by implementing strategic business plans and effective marketing initiatives.
- Streamlined operational processes by analyzing data trends and implementing improvements to increase efficiency.
- Mentored junior team members, fostering professional development through ongoing training and support.
- Demonstrated consistent growth in revenue generation, achieving annual targets set by senior leadership teams consistently across multiple years in role.
- Expanded market share by identifying new opportunities and developing targeted strategies to capitalize on growth potential.
Retail Manager
Khadim India Ltd
09.2005 - 08.2006
- Handled departments like Apparel, CDIT, Cosmetics & Jewellary, Kids & Toys
- Conceptualizing visual merchandising displays, windows, POP & design of retail outlets for the sales plan
- Formulated & implemented perpetual inventory control system
- Staged a lot in store competition & events for the customer for awareness of Shopping trends, Concept of shopping mall
- Streamlined the reporting system of different sub-department of retail operation reporting me like Accounts, System, Warehouse, Maintenance, and Human Resource etc
- Trained & counseled team members on customer handling skills and ensuring adherence to Employee Satisfaction Index of the store.
Floor Manager
Shoppers Stop Ltd
01.2005 - 09.2005
- A chain of retail stores with turnover in excess of Rs
- 300 crores
- Handled departments like Apparel, CDIT, Cosmetics & Jewellary, Kids & Toys
- Got recognized & received a letter of appreciation from the president of Inox for best customer service
- Headed & Turned around the Men's floor which was biggest in terms area (20000 sq
- Ft.), Manpower (41 heads), Turnover (36% of the total unit) by winning the best floor award for 6 times in a row.
Store manager
Barista Coffee Company Ltd
09.2002 - 01.2005
- Promoted as Store Manager “Park Street Outlet”, one of the five largest volume stores in India
- Selected as best trainer in Kolkata region & included in ‘Quality Trainer, team
- Looked after the projects for opening of barista at SHOPPERS STOP, ABN AMRO & reopening of barista at WEST SIDE
- Opened outlet at Salt Lake, planned the working area & set the outlet took charge
- Worked with all the outlets in Kolkata & achieved given target everywhere
- Used to make all the reports & indent for Kolkata region
- Taking care of Kolkata region in terms of quality of service & product, & heading the training.
Assistant Manager
Dominos India Ltd
06.2001 - 09.2002
- Opened C.G
- Road store in Ahmedabad as associate manager successfully & got promoted to assistant manager
- Opened 2nd store in Ahmedabad as assistant manager in Fun Republic & took charge
- Used to take care of Ahmedabad city in terms of sale, reports, recruitment & indenting
- Undergone 1-year training from ‘The Park Hotel', Kolkata of Apeejay Surrendra.
Education
MBA - Marketing & Systems
National Institute of Management
Kolkata, India12.2016
Master of Arts - Arts, Hotel Management
National Council For Hotel Management
Delhi 04.2001 -
Bachelor of Arts - Arts
Calcutta University
Kolkata 04.2001 -
Skills
Strong Analytical and leadership skills
Excellent communication skills
Excellent Manpower handling abilities
Strong coaching abilities
Good knowledge of the Retail Basics
Knowledge of -
SAP/ROMA/RETALIX/AUTOCAD/STORELINE/RETAIL PRO
Competitor analysis
Troubleshooting
Problem-solving
Marketing
Communication skills
Management
Business development
Operations Management
Innovation and Creativity
Financial Acumen
Territory Management
Competitor Analysis
Problem-Solving
Team Leadership
Multitasking
Excellent Communication
Decision-Making
Adaptability and Flexibility
Effective Communication
Attention to Detail
Strategic Planning
Business Growth Initiatives
Logistics
Affiliations
- Member of "U Lead" program comprise of high Potential.
- Certified Coach for Senior Leadership from CFI.
- Member of Mentors for women Empowerment.
Accomplishments
- Certified Coach from CFI.
- Key Interview panelist of RIL group for Leadership roles.
- Part of "U Lead"- A RIL programme for Tomorrow's leader.
Timeline
Regional Business Head
Reliance Retail India Limited
02.2006 - Current
Retail Manager
Khadim India Ltd
09.2005 - 08.2006
Floor Manager
Shoppers Stop Ltd
01.2005 - 09.2005
Store manager
Barista Coffee Company Ltd
09.2002 - 01.2005
Assistant Manager
Dominos India Ltd
06.2001 - 09.2002
Master of Arts - Arts, Hotel Management
National Council For Hotel Management
04.2001 -
Bachelor of Arts - Arts
Calcutta University
04.2001 -
MBA - Marketing & Systems
National Institute of Management