MS Office
SANTHOSH B L
CEO
Trivandrum
Summary
A strategic planner with over 16 years of extensive experience in cross-functional environment in Sales, New Business Development & Expansion, Channel Management and Key Accounts Management. Offering extensive experience in Business Planning, New Product & Business Initiative, Risk Management and Distribution Management in multi-cultural & cross-functional environment; drove over INR 155 Crores of business per annum for the organization. Translated business needs into a sales productivity and readiness plan in FMCG & Telecom sector after performing detailed needs assessment. Developed & led successful execution of cross-functional programs in conjunction with Product Marketing, P&L Management, Budgeting & Forecasting, Gap Analysis and other key business expansion parameters; successfully managed sales and operational functions for multiple locations; heading a team of over 30 members. Worked as a member of cross-functional team for Feasibility of New Products, Market & Competitor Analysis, Business Development and Opportunity Analysis to drive New Market & Network Development. Fostered lasting relationships and promoted organic growth in distribution intermediaries / channel partners through value-added strategic analyses and execution of consultative solutions. Displayed paramount efforts in setting up & rolling out successful quality management in service environment, overachieving expectations, retaining clients and exceeding all set goals by enduring customer relationships. Performance-driven professional with comprehensive understanding of Business Operations and strengths in efficient operations and client servicing.
Overview
20
20
years of professional experience
3
3
Certifications
Work History
Regional Head
STIHL India Pvt Ltd.
Bangalore
06.2012 - 12.2019
- Leading a team of 32 members; strategizing plans & restructuring Sales Team to develop business in highly competitive region of South India Region; developing channel base and market network in the assigned region
- Heading complete functions of sales & marketing & business process with focus on enhancing profit, developing market & product, formulating growth strategies to ensure achievement of operational and financial targets
- Designing strategies to mitigate non-profitable geographies and enhance business in the profitable geographies
- Analyzing competitive & market insights for new business opportunities, evaluating customer specific strategies and updating internal stakeholders of competitive threats
- Building & maintaining business relationship with channel intermediaries for sales promotion and complete sales lifecycle with focus on cost, quality and delivery constraints
- Devising & implementing customer satisfaction methodologies, evaluating customer feedback and implementing action plans to enhance customer satisfaction levels
- Improving product positioning by leading & managing various marketing campaigns in the region to improve product positions
- Enhancing channel base and conducting profitability analysis based approvals.
Area Manager - Kerala
Exide Industries Ltd.
Cochin
08.2006 - 05.2012
- Implemented business development strategies and reached No
- 1 in overall sales across Kerala
- Registered a growth of 150% in 2009-10 and reached No
- 1 in sales growth across South India
- Got Best Performer Award from Vice President in 2010 for excellent performance & overachieving target
- Appointed more than 100 new dealerships within 4 years and improved sales volume
- Conceptualized & led various marketing strategies, which helped in increasing market share from 66% to 74% in 1 year.
Territory Manager
Eicher Motors (P) Limited
Cochin
06.2004 - 07.2006
- Renowned as India's Top Ten Tipper Sales Team on August 2005
- Implemented DMS in all branches of Grand Motors Pvt
- Limited and increased productivity
- Increased market share of Eicher MPV & MCV from 4.5% to 12% within one year in 2005
- Increased volume sale of new product - Eicher-10.80 Tipper and overachieved target by 2 times
- Got Special Award for the MPV segment in 2005 for excellent business development
- Prepared Testimonials of Eicher-10.80 Tipper (new product in market) and raised awareness about the same.
CEO
Benivo Power Solutions Pvt Ltd
Trivandrum
07.2020 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Developed a high-performance executive team for improved productivity and efficiency.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
- Fostered strong relationships with industry partners to expand business opportunities.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Expanded market share through successful acquisitions and mergers.
- Optimized supply chain operations for reduced costs and increased efficiency.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Championed sustainability initiatives to reduce environmental impact while improving brand image among eco-conscious consumers.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Initiated strategy to drive company growth and increase market share and profitability.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw divisional marketing, advertising and new product development.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Monitored key business risks and established risk management procedures.
- Represented organization at industry conferences and events.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Formulated and executed strategic initiatives to improve product offerings.
- Devised and presented business plans and forecasts to board of directors.
- Directed technological improvements, reducing waste and business bottlenecks.
- Oversaw business-wide changes to modernize procedures and organization.
- Created succession plans to provide continuity of operations during leadership transitions.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Cultivated company-wide culture of innovation and collaboration.
Education
LLB - undefined
MBA - Marketing & Finance
B.Tech - Mechanical (Automobile) Engineering
Master Of Laws - International Trade Law
07.2021
Skills
Sales & Marketing
Otherdetails
19 years experience ,CEO- Benivo Power Solutions Pvt Ltd, Regional Head-STIHL India Pvt Ltd., BTech, MBA, LLB & LLM, Kerala University, 24 to 28 Lac (Negotiable), Immediately join.
Drivinglicense
LMV/HMV & Goods Vehicle
Smoking
No
Drinking
No
Personal Information
- Height: 164 cm
- Weight: 63 Kg
- Date of Birth: 05/29/1979
Tobacco
No
Family
Wife working at ISRO, 1 daughter and 1 Son - Studying
Training
- Industrial Training at Bangalore for Exide on Maintenance Aspects for 15 days
- Training on CAD/CAM Package from CDAC
- Training on SAP from Exide Industries Limited
- Personality Development training at IMK
- Consultative Selling Skills by DOOR International
- Sales Management Training conducted by Andreas STIHL Pvt. Limited
- Environment Management Systems (EMS) by Andreas STIHL Pvt. Limited
Certification
Solar installation
Software
Tally
C
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
Malayalam
Advanced (C1)
Tamil
Elementary (A2)
Interests
Travelling
Knowledge updation
Timeline
Solar installation
07-2022
CEO - Benivo Power Solutions Pvt Ltd
07.2020 - Current
Tally
07-2018
Digital Marketing
07-2017
Regional Head - STIHL India Pvt Ltd.
06.2012 - 12.2019
Area Manager - Kerala - Exide Industries Ltd.
08.2006 - 05.2012
Territory Manager - Eicher Motors (P) Limited
06.2004 - 07.2006
Kerala Law Academy - LLB,
IMK Trivandrum - MBA, Marketing & Finance
SCT College of Engineering - B.Tech, Mechanical (Automobile) Engineering
Kerala Law Academy - Master Of Laws, International Trade Law
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