SANTHOSH DODDA
Bengaluru,Karnataka
Summary
Over 17+ years experience in Digital Marketing, Digital Analytics(Google Analytics 360), Google Marketing Platform and Data Science.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work History
Head - Digital Analytics & Data Science
Wavemaker
8 2021 - Current
- Lead digital analytics team by delivering analytics solutions for web/mobile applications
- Lead data-driven projects in the digital analytics space Designing data models related to web/mobile-based consumer applications
- Digital marketing campaign management (Facebook, Email, Website Page Activity & other relevant social media platform depending on the product) Marketing Analytics Channel Optimization, Customer segmentation, CLTV, Marketing mix modelling, Look-alike modelling Leverage web analytics tools like Adobe Analytics, Google Analytics and tag management system for achieving the right project outcome
- Leverage appropriate cloud technologies based on project requirements
- Projects focused on improving user experience & retention work with cross-functional team (Engineering, Marketing, Operations, and Project Management) and suggest/implement best in class technology/analytics intervention to achieve the desired outcome
- Lead end-to-end digital analytics practice for key clients (Starting with Opportunity-Social links identification to Project Closure) Enhance digital analytics offering by developing best practices, case studies and developing a team with digital analytics expertise
- Analyze, interpret and summarize findings, creating presentations and reports
- Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards
- Diving deep into projects, issues when needed to get into details and demonstrate that no task is beneath them
- Facilitate communication upward and across project teams including project status, justifications for variances and technical information (design and implementation objectives)
- Set high standards, lead the team in a dynamic environment and deliver projects on timelines Marketing Analytics projects - Web analytics tools like Adobe Analytics, Google Analytics and tag management system - Projects related to user experience and conversion in a digital landscape Model development experience in R, Python, - Data analysis experience (SQL, Visualization Tools) Designing data models
- Strengthened communication skills through regular interactions with others.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated leadership skills in managing projects from concept to completion.
Director - Analytics
Groupm Media
01.2018 - 08.2021
- Lead digital analytics team by delivering analytics solutions for web/mobile applications
- Lead data-driven projects in the digital analytics space Designing data models related to web/mobile-based consumer applications
- Digital marketing campaign management (Facebook, Email, Website Page Activity & other relevant social media platform depending on the product) Marketing Analytics Channel Optimization, Customer segmentation, CLTV, Marketing mix modelling, Look-alike modelling Leverage web analytics tools like Adobe Analytics, Google Analytics and tag management system for achieving the right project outcome
- Leverage appropriate cloud technologies based on project requirements
- Projects focused on improving user experience & retention work with cross-functional team (Engineering, Marketing, Operations, and Project Management) and suggest/implement best in class technology/analytics intervention to achieve the desired outcome
- Lead end-to-end digital analytics practice for key clients (Starting with Opportunity-Social links identification to Project Closure) Enhance digital analytics offering by developing best practices, case studies and developing a team with digital analytics expertise
- Analyze, interpret and summarize findings, creating presentations and reports
- Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards
- Diving deep into projects, issues when needed to get into details and demonstrate that no task is beneath them
- Facilitate communication upward and across project teams including project status, justifications for variances and technical information (design and implementation objectives)
- Set high standards, lead the team in a dynamic environment and deliver projects on timelines Marketing Analytics projects - Web analytics tools like Adobe Analytics, Google Analytics and tag management system - Projects related to user experience and conversion in a digital landscape Model development experience in R, Python, - Data analysis experience (SQL, Visualization Tools) Designing data models
Client Partner - Analytics & Audiences
Groupm Media(Wavemaker)
01.2018 - 08.2021
- Oversee daily management of the India analytics team
- Ensure high quality standards with great attention to detail
- Technical expertise and ability to guide team in analytics implementation, reporting, data analysis dash boarding and process management
- APP Analytics Retention, Acquisition, Cross-selling, Up-selling & CLTV
- Sound knowledge of SEO, SEM, CRO and Social media marketing
- Deliver marketing projects like Media Mix Modelling (MMM), Multi Touch Attribution Modelling, Conversion Lift, LTV Prediction, Time Series Forecasting, Survival Analysis etc Analyze big data from different sources like Google Ads, Google Analytics, Display and Video 360, Appsflyer, Ads Data Hub etc Manage and monitor timelines for major projects and cross-functional initiatives as well as ensure smooth execution of day-to-day tasks Effectively communicate projects and priorities to all teams across locations in India
- Working closely with the media teams & client vendors to ensure whole project is steered towards the common goals
- Stay on top of latest trends within the Analytics industry as well as ensure we adopt as team and company to stay cutting edge
- Work closely with other cross-functional teams viz digital media, SEO and Design to devise and execute new analytics strategies
- Manage, train, and motivate the team to apply the latest best practices
- Recruit, train, supervise, and evaluate department team members.
Team Leader
Infosys Ltd
12.2015 - 01.2018
Head - Digital marketing
Vast Technologies
12.2012 - 02.2015
- Handling digital campaigns for various clients in SEM/PPC, Google Adwords, Google analytics, Omniture(Site catalyst)
Senior Analyst
Infosys Technologies Limited
10.2010 - 11.2012
- Project: Worlds largest semi conductor manufacturer
- Details: US SMB division Domain: Google adwords, Omniture, Google analytics
Manager - Search (SEM-PPC-Adwords)
Interactive Avenues
05.2008 - 10.2010
Executive - SEM-PPC(Adwords)
Times of India Group
02.2007 - 05.2008
Software Engineer
TechMahindra
12.2005 - 01.2007
Education
PGP in Business Analytics and Business Intelligence - Data Science -
Great Lakes Institute of Management
Bengaluru 01.2019 - 04.2020
PG Diploma - Internet Marketing -
Times School of Media Studies, Delhi
New Delhi 01.2007 - 06.2007
B.Tech/B.E. - Computers -
Osmania University
Hyderabad 01.2001 - 06.2005
10th -
CBSE , English
Hyderabad 06.1998 - 04.1999
Skills
Customer data platforms(CDP)
Marketing AnalyticsData Science
Customer engagement platforms
Google Marketing Platform
Data Clean rooms
Digital Analytics
Additional Information
17 Years 0 Month
Projects
Channel Web analytics, -734445 Days
Timeline
PGP in Business Analytics and Business Intelligence - Data Science -
Great Lakes Institute of Management
01.2019 - 04.2020
Director - Analytics
Groupm Media
01.2018 - 08.2021
Client Partner - Analytics & Audiences
Groupm Media(Wavemaker)
01.2018 - 08.2021
Team Leader
Infosys Ltd
12.2015 - 01.2018
Head - Digital marketing
Vast Technologies
12.2012 - 02.2015
Senior Analyst
Infosys Technologies Limited
10.2010 - 11.2012
Manager - Search (SEM-PPC-Adwords)
Interactive Avenues
05.2008 - 10.2010
Executive - SEM-PPC(Adwords)
Times of India Group
02.2007 - 05.2008
PG Diploma - Internet Marketing -
Times School of Media Studies, Delhi
01.2007 - 06.2007
Software Engineer
TechMahindra
12.2005 - 01.2007
B.Tech/B.E. - Computers -
Osmania University
01.2001 - 06.2005
10th -
CBSE , English
06.1998 - 04.1999
Head - Digital Analytics & Data Science
Wavemaker
8 2021 - Current
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