Santhosh Kumar S
Bengaluru
Summary
Results-driven Digital Marketing Executive with Quikr India Pvt Ltd, adept at crafting high-impact email and SMS campaigns that significantly boosted lead generation. Expert in campaign performance analytics and A/B testing, fostering cross-functional collaboration to optimize strategies and enhance customer engagement. Proven ability to deliver measurable ROI through innovative marketing automation tools.
Overview
14
14
years of professional experience
Work History
Digital Marketing Executive
Quikr India Pvt Ltd
Bangalore
01.2012 - Current
- Planned and executed email, SMS, and WhatsApp marketing campaigns to drive customer engagement and lead generation.
- Monitored campaign performance and optimized strategies to achieve higher open rates, CTR, and conversions.
- Collaborated with sales and product teams to align campaigns with business objectives.
- Analyzed campaign data and prepared performance reports to track CPL (cost per lead), and ROI.
Education
Bachelor's Degree - Accounting and Finance
William Carey University
Meghalaya, India05-2014
Skills
- Email marketing campaigns
- SMS and WhatsApp broadcasting
- Lead generation strategies
- Campaign performance analytics
- Content creation
- A/B testing and CRO
- Team collaboration
- Cross-functional coordination
- Campaign optimization
- Marketing automation tools
- Basic Excel
Projects Achievements
- Successfully executed end-to-end email, SMS, and WhatsApp marketing campaigns that improved open and click-through rates by targeting segmented audiences
- Coordinated with cross-functional teams to ensure timely delivery and reporting of campaign outcomes
Certifications Trainings
I have 13 years of work experience, with the last 6 years focused on digital marketing. To further upskill in this field, I am currently pursuing an Executive Post Graduate Certification in Digital Marketing from IIT Roorkee.
Languages
Kannada
First Language
Tamil
Beginner
A1
Telugu
Beginner
A1
English
Intermediate (B1)
B1
Timeline
Digital Marketing Executive
Quikr India Pvt Ltd
01.2012 - Current
Bachelor's Degree - Accounting and Finance
William Carey University
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