SANTHOSH P.A
Ernakulam
Summary
Offering over 23 years of experience with excellent business skills involving planning and development of business plans, network, designing and implementation of successful sales & marketing strategies for diverse range of products including Electrical, Telecom, Tyres & Footwear. Consistent success in maximizing corporate performance; driving growth, generating revenues, capturing market share, and enhancing the value in domestic markets.
Experienced in increasing revenues, exceeding targeted goals, developing profitable and productive business relationships, coordinating with decision-makers, and building an extensive client base. Adept in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission & strategic direction as conveyed through policies & corporate objectives.
Overview
23
23
years of professional experience
Work History
General Manager
KOLORS INDIA PVT LTD
06.2022 - Current
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
Deputy General Manager
Polycab India Limited
04.2014 - 06.2022
- Reviewed performance results to target and take corrective measures with authorization and escalation.
- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
- Participated in planning process to achieve corporate objectives.
- Enacted contingency plans, escalated and directed system problems and issues and participated in post-mortem analysis to provide input for process improvements.
Product Head– Wire Division
Havells India Ltd.
03.2010 - 04.2014
- Holds the distinction in generating business to the tune of Rs 74 Crores and contributed 22% of the branch turnover
- Heading Wire division and mentored the team of 7 staffs and imparted training to ensure quality service deliverables
- Gained insightful experience in tapping prospects, analyzing their requirements, rendering technical guidance to the clients and negotiated (commercially) for the orders
- Identified the markets where the products can be placed better and added share to the revenue
- Rural market development and product penetration
- Organizing focused activity LSLR towns.
- Proved successful working within tight deadlines and a fast-paced environment.
- Self-motivated, with a strong sense of personal responsibility.
Assistant Manager
Bharti Airtel Ltd.
- Mapped business development avenues for telecom product range in Kottayam and IDUKKI market
- Arranged the activities of distributor staff, in sync with corporate goals
- Administered gamut of tasks successfully: Maintaining SOGA, CMS & RMS
- Ensuring the profitability of each BTS
- Infrastructure Correction
- Organizing focused activity in LRLU sites
- Ensuring availability & visibility of the product
- Organizing proper training for FSE
- Implementation of company activities
- Ensuring the profitability of the distributor
- Appointing RSO for LRLU sites.
Asst. Business Manager - Lighting Division
Khaithan Electrical Ltd.
- Significantly contributed 7% of the total branch income and ramped business to the tune of Rs
- 7.5 Crores
- Formulated budgets for campaigns & assured adherence to the same
- Monitored a team of 7 channel partners with a team of 5 sales people
- Assured the profitability of the distributor.
Sales Executive (Tyre)
Paragon Polymer Products (P) Ltd.
- Significantly generated business & revenue to the tune of Rs
- 10 Crores with a team of 3 with an increase in branch income by 4%
- Key clients handled are Toyota Automotive Ltd, Mico Ltd., Cummins India Ltd., Ashok Leyland, BHEL, Coco cola Beverages P Ltd., Pepsi International and many more
- Monitored network strength of 52 partners.
Sales Executive (Footwear)
Paragon Polymer Pvt Ltd
07.2001 - 07.2007
- Revenue generated to the tune of Rs 3 Crores
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Introduced marketing campaigns such as display contest, sales man workshop
- Coordinated & maintained cordial Relations with 4 Channel Partners.
Education
SENIOR LEADERSHIP PROGRAM -
XLRI
Jamshedpur, India09.2018
Master of Management Science (MBA) - undefined
Mahatma Gandhi University
01.2001
B.A. (Philosophy) - undefined
St. Joseph Pontifical College
01.1997
Skills
- Strategic Planning/ Profit Centre
- Marketing knowledge
- Sales Management
- Business Development
- Channel Management
- Relationship Management
- Sales’ Forecasting
- Inventory Planning
- Network & Revenue Expansion
- Brand Building
- Product Promotion / Launch
- Market Survey
- Training/ Team Building
- Client Servicing
- Recruiting and interviewing
Languages
English
Malayalam
Tamil
Hindi
Telugu
Preferredlocation
Kerala - Cochin
Personal Information
Date of Birth: 02/23/76
Timeline
General Manager
KOLORS INDIA PVT LTD
06.2022 - Current
Deputy General Manager
Polycab India Limited
04.2014 - 06.2022
Product Head– Wire Division
Havells India Ltd.
03.2010 - 04.2014
Sales Executive (Footwear)
Paragon Polymer Pvt Ltd
07.2001 - 07.2007
Assistant Manager
Bharti Airtel Ltd.
Asst. Business Manager - Lighting Division
Khaithan Electrical Ltd.
Sales Executive (Tyre)
Paragon Polymer Products (P) Ltd.
SENIOR LEADERSHIP PROGRAM -
XLRI
Master of Management Science (MBA) - undefined
Mahatma Gandhi University
B.A. (Philosophy) - undefined
St. Joseph Pontifical College
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