Santhosh R
Brand Manager
Bangalore
Summary
Experienced and results-oriented Brand Manager with a proven track record of driving brand growth and maximizing market presence. Skilled in developing strategic brand initiatives, executing comprehensive marketing campaigns, and fostering strong brand identity across various channels. Adept at conducting market research, analyzing consumer behavior, and leveraging insights to inform brand strategies. Proficient in cross-functional collaboration, team leadership, and project management. Dedicated to delivering impactful results while maintaining brand integrity and consistency. Seeking to leverage expertise in brand management to contribute to the success of a dynamic organization
Overview
5
5
years of professional experience
5
5
Languages
Work History
Assistant Brand Manager
Wesmarc Doors Technic Pvt Ltd
06.2023 - 11.2023
- Coordinating with all divisions – Sales, Marketing, Maintenance, Commercials, etc. to bring out ideas and execute them.
- Retail store execution.
- Executing Channel partner store launch with respect to our brand guidance.
- Digital Marketing, ATL, BTL and TTL activities.
- Executed all operational work related to product, brand & promotion.
- Auditing all marketing & promotional activities.
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customer’s expectations and to build the credibility of brands.
- Analyzing the success of marketing campaigns and creating reports.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Meeting with Channel Partners and working with colleagues across multiple departments.
- Organizing events such as product launches, exhibitions and photo shoots.
- Translate brand elements into plans and go to market strategies.
- Measure and report performance of all marketing campaigns and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
Brand Manager
HMG Stones
08.2021 - 06.2023
- Organizing Educational workshops for architects and educational institutes.
- Coordinating with all divisions – Sales, Marketing, Maintenance, Commercials, etc to bring out ideas and execute it.
- Digital Marketing, ATL, BTL and TTL activities.
- Executed all operational work related to product, brand & promotion.
- Auditing all marketing & promotional activities.
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customer’s expectations and to build the credibility of brands.
- Analyzing the success of marketing campaigns and creating reports.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Meeting with clients and working with colleagues across multiple departments.
- Organizing events such as product launches, exhibitions and photo shoots.
- Translate brand elements into plans and go to market strategies.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
Brand Manager
Kissan Direct Trade Commerce Pvt Ltd
01.2020 - 08.2021
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Digital Marketing, ATL, BTL and TTL activities.
- Trade Marketing Coordinated with marketing team for brand communication. Executed all operational work related to product, brand & promotion.
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customer’s expectations and to build the credibility of brands.
- Analyzing the success of marketing campaigns and creating reports.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Meeting with clients and working with colleagues across multiple departments.
- Organizing events such as product launches, exhibitions and photo shoots.
- Translate brand elements into plans and go to market strategies.
- Measure and report performance of all marketing campaigns and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
Business Development Manager
Medibox Digital Solution Pvt Ltd
01.2019 - 01.2020
- Handle clients end to end promotional activities.
- Handling Digital Marketing, Promoting Brands and Brand activities.
- Sourcing lead via online portals and generating lead.
- Handle end to end sales process.
- Handle multiple tasks and contribute to operations required tasks.
- Monitor, review and report on all marketing activities and results.
- Handle clients’ pricing and discount strategy.
- Handle Inside sales team
Education
MBA - Marketing And Mass Communication
Reva University
Bengaluru, India 05.2001 -
Bachelor of Computer Applications - Computer Science And Programming
Surana College
Bengaluru, India 05.2001 -
Skills
Advertising Campaigns
Creative Direction
Product Management
Competitor Analysis
E-commerce management
Brand positioning
Campaign Planning
Brand-building strategies
Market Analysis
Social Media Strategy
Marketing Communications
Event Coordination
Promotional planning
Timeline
Assistant Brand Manager
Wesmarc Doors Technic Pvt Ltd
06.2023 - 11.2023
Brand Manager
HMG Stones
08.2021 - 06.2023
Brand Manager
Kissan Direct Trade Commerce Pvt Ltd
01.2020 - 08.2021
Business Development Manager
Medibox Digital Solution Pvt Ltd
01.2019 - 01.2020
MBA - Marketing And Mass Communication
Reva University
05.2001 -
Bachelor of Computer Applications - Computer Science And Programming
Surana College
05.2001 -