Chess
Santosh Adiraju
Marketing Manager
Bengaluru
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Trade Marketing Manager
Britannia Industries Limited
Bangalore
12.2022 - Current
- Created trade marketing strategies to communicate strategies to 21-member team.
- Devised product pricing strategies and trade marketing investments to support growth.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Strengthened communication skills through regular interactions with others.
- Passionate about learning and committed to continual improvement.
- Developed and maintained courteous and effective working relationships.
- Self-motivated, with a strong sense of personal responsibility.
Brand Manager
GCMMF Ltd(AMUL)
Anand
05.2015 - 12.2022
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Conducted research and analysis to determine brand positioning and messaging.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Researched and identified new opportunities for product and brand development.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Consulted with product development teams to enhance products based on customer interest data.
- Organized and delivered training sessions for new product content and technological advancements.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
PGDRM - Rural Management
Institute of Rural Management
05.2013 - 05.2015
Bachelors in Engineering - Electronics And Telecommunications
YCCE, Nagpur University
Nagpur 05.2006 - 05.2010
High School Diploma -
Kendriya Vidyalaya Ordinance Factory Chanda
Chandrapur 04.2005 - 04.2006
Intermediate School -
Kendriya Vidyalaya
Chandrapur 04.2003 - 04.2004
Skills
Category growth
Strategy development
Territory Management
Budgeting and Allocation
Brand development
Interests
Wild life preservation
Timeline
Trade Marketing Manager
Britannia Industries Limited
12.2022 - Current
Brand Manager
GCMMF Ltd(AMUL)
05.2015 - 12.2022
PGDRM - Rural Management
Institute of Rural Management
05.2013 - 05.2015
Bachelors in Engineering - Electronics And Telecommunications
YCCE, Nagpur University
05.2006 - 05.2010
High School Diploma -
Kendriya Vidyalaya Ordinance Factory Chanda
04.2005 - 04.2006
Intermediate School -
Kendriya Vidyalaya
04.2003 - 04.2004