Santosh Antony
Vice President (Procurement, Projects, IT, Safety & Business Excellence)
Jamshedpur
Summary
Well established marketing & sales personnel with tested capabilities in leadership, revenue maximization, value management and strategy development for sustainable growth of tinplate business and other Flat Steel products in India and overseas markets. In order to further build capabilities, have recently taken-over responsibilities in the areas of procurement, brownfield project management, Safety & Environment, IT services and improvement initiatives at the plant. Looking forward to assume CXO positions and taking P&L responsibilities in near future.
Overview
32
32
years of professional experience
11
11
years of post-secondary education
Work History
VP (Commercial, Projects, IT, Safety, Improvement)
Tata Steel (On deputation to Tata Tinplate)
Jamshedpur
2022.01 - Current
- Brownfield project execution and enablement for greenfield expansion
- Procurement of consumables, MRO spares, logistics and labour
- Cyber security, IT systems upgradation and Industry 4.0 initiatives
- Safety, Health and Environment improvement.
- Business excellence & continuous improvement
Vice President (Marketing & Sales)
Tata Steel (On deputation to Tata Tinplate)
Kolkata
2015.12 - 2021.12
- Plan and achieve revenue targets through tinplate sales & marketing initiatives in domestic & exports markets.
- Tinplate strategy development and focus on future markets and products. Interaction with Tata Steel Europe
- Advocacy initiatives thru engagement with Ministry of Steel, DGTR for industry safegaurd
Chief Sales Manager (West) Flat Products
Tata Steel
Mumbai
2013.01 - 2015.12
- Responsible for sales of HR, CR and Galva products to Automotive customers in western Indian markets. Demonstration of “Value-in-use” and application engineering, CSTs being key drivers.
- Sales of branded flat steel products thru retail and SME distribution while executing brand and channel strategies.
Chief Sales Manager (East)
Tata Steel
Kolkata
2010.01 - 2012.12
- Responsible for developing Distribution business by deploying channel and brand strategies to increase market penetration
- Sales of HR to large re-rollers, tube makers, MC-HC customers, railway wagon builders and automotive customers.
- Engagement with Tata Steel Europe to improve future asset capability building at Orissa in servicing Line-pipe grades of HR.
Head of Marketing (Coated Branded Products)
Tata Steel
Kolkata
2003.07 - 2010.12
- Introduction of various flat steel brands such as Tata Shaktee & Durashine in B2C and Galvano in B2B markets.
- Develop & execute strategies in B2C markets thru channel development and brand promotion.
- Market research and FGDs used extensively in strategy development
Customer Account Manager (Flat Products)
Tata Steel
Jamshedpur
1998.09 - 2004.06
- Sales of branded and automotive flat steel products in the states of Jharkhand, Bihar, Orissa and Chattisgarh.
- Started conversion business with Tata Tinplate when the company was on the verge of closure, with focus on working capital management and advocacy initiatives while engaging with GOI.
Asst Engineer (Maintenance for Earth Movers)
Tata Steel
West Bokaro Collieries
1991.03 - 1997.06
- Responsible for maintenance and availability of Heavy Earth Moving Equipment at opencast coal mines of Tata Steel in West Bokaro.
Education
Higher Secondary (Class 10th) -
St Ignatius High School
Gumla (Jharkhand) 1979.06 - 1983.05
Intermediate of Science (12th) -
St Xaviers College
Ranchi (Jharkhand) 1983.06 - 1985.06
Bachelor of Engineering (Mechanical) -
Birla Institute of Technology
Mesra, Ranchi 1986.08 - 1990.12
1 Year General MBA Programme (Full Time) -
XLRI
Jamshedpur 1997.07 - 1998.08
Skills
Marketing & Sales, Strategy Development, Leadership, Coaching & Mentoring
undefinedAdditional Information
Marital Status: Married
Languages known: English, Hindi, Bengali & Malyalam
Hobbies: Gardening, singing & travel
Timeline
VP (Commercial, Projects, IT, Safety, Improvement)
Tata Steel (On deputation to Tata Tinplate)
2022.01 - Current
Vice President (Marketing & Sales)
Tata Steel (On deputation to Tata Tinplate)
2015.12 - 2021.12
Chief Sales Manager (West) Flat Products
Tata Steel
2013.01 - 2015.12
Chief Sales Manager (East)
Tata Steel
2010.01 - 2012.12
Head of Marketing (Coated Branded Products)
Tata Steel
2003.07 - 2010.12
Customer Account Manager (Flat Products)
Tata Steel
1998.09 - 2004.06
1 Year General MBA Programme (Full Time) -
XLRI
1997.07 - 1998.08
Asst Engineer (Maintenance for Earth Movers)
Tata Steel
1991.03 - 1997.06
Bachelor of Engineering (Mechanical) -
Birla Institute of Technology
1986.08 - 1990.12
Intermediate of Science (12th) -
St Xaviers College
1983.06 - 1985.06
Higher Secondary (Class 10th) -
St Ignatius High School
1979.06 - 1983.05
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