Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Santosh Atre

Marketing Analytics Solution and Strategy
Toronto

Summary

Dynamic and results-oriented executive with 23 years of distinguished experience in marketing analytics and entrepreneurship. Recognized for driving transformative strategies and delivering exceptional value to clients across diverse industries. Proven track record of spearheading successful startups, leading high-impact analytics initiatives, and fostering innovation to solve complex business challenges. A visionary leader known for translating data into actionable insights, optimizing marketing performance, and driving sustainable growth.

Overview

21
21
years of professional experience

Work History

Marketing Analytics Strategy Consultant

Q Spark Group
01.2024 - Current
  • Successfully designed and implemented AI-led marketing analytics solutions, resulting in significant ROI improvements and enhanced marketing effectiveness for clients.
  • Developed and deployed a pioneering Unified Marketing Analytics framework, revolutionizing how organizations approach marketing optimization and decision-making.
  • Recognized for exceptional client engagement and solution delivery, consistently exceeding expectations and driving sustainable business growth for clients across diverse industries.

Founder and US Head, Marketing Analytics

Convergytics
06.2013 - 01.2024
  • Pioneered establishment and growth of Convergytics into a leading analytics startup, achieving a remarkable revenue of $4 million within 5 years.
  • Led client engagement management and provided strategic consulting on analytics solutions, consistently exceeding client expectations.
  • Spearheaded development and implementation of cutting-edge analytics solutions, including Marketing Mix, Multi-Touch Attribution, and Customer Journey mapping.
  • Recognized for delivering transformational analytics projects for industry giants such as Dell, Macy's, Microsoft, and more, resulting in significant ROI improvements.
  • Designed and implemented proprietary intelligence solutions, driving 4x ROI increase across 1000+ campaigns for Convergytics clients.

Senior Advisor, Marketing Analytics

Dell
06.2011 - 07.2013
  • Directed marketing analytics operations for APAC region, overseeing a diverse team of internal data scientists and vendor resources.
  • Engineered paradigm shift in analytics methodology, transitioning APJ operations from rule-based to best-in-class analytics practices at Dell.
  • Championed innovative analytics solutions, including marketing-assisted Sales Play and Customer Lifetime Value models, driving over $100 million incremental revenue per quarter.
  • Instrumental in winning prestigious awards, including the Franz Edelman Award for the most innovative analytics solution, showcasing unparalleled expertise and impact.

Engagement Manager / Account Manager

Mu Sigma, Infosys And Others
02.2003 - 06.2011
  • Managed a large-scale analytics team servicing Home Depot, leading the implementation of advanced analytics solutions to optimize business performance.
  • Established an Analytics Insights Council, driving cross-functional collaboration and fostering a culture of data-driven decision-making.
  • Architected transformative solutions such as Churn Reduction models and Marketing Attribution frameworks, resulting in substantial cost savings and revenue growth for clients.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Manage client delivery and expectations to successfully implement transformational projects
  • Client engagements include Gap, JC Penney, JP Morgan Chase, The Home Depot

Education

Bachelor of Engineering Technology - Electronics And Instrumentation

University of Mysore
Mysore, India
04.2001 -

Skills

Strategic Consulting: Demonstrated ability to engage with clients, understand their needs, and craft tailored analytics strategies to drive business growth Analytics Solution Design: Proven track record in designing and implementing advanced analytics solutions, including Marketing Mix, Multi-Touch Attribution, and Customer Journey mapping Entrepreneurship: Successful experience in founding and leading analytics startups, achieving significant revenue growth and market success within a short timeframe AI-Led Analytics: Expertise in prototyping and deploying AI-led marketing analytics solutions, leveraging cutting-edge technologies to deliver actionable insights and enhance marketing effectiveness Client Engagement & Relationship Management: Exceptional skills in client engagement, solution delivery, and building lasting relationships with clients, resulting in high client satisfaction and repeat

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Additional Information

Innovation Highlights:

  • Developed AI-driven Unified Marketing Analytics solution, enabling real-time marketing optimization and enhancing customer engagement across all touchpoints.
  • Spearheaded the creation of a proprietary Customer Journey Activation platform, empowering brands to build lasting customer loyalty through personalized interactions.
  • Designed Marketing-assisted Sales Play solution, delivering significant uplift in sales conversion rates through targeted marketing interventions.
  • Introduced Omni-channel Customer Experience Management framework, identifying and eliminating engagement barriers to enhance customer satisfaction and retention.

Timeline

Marketing Analytics Strategy Consultant

Q Spark Group
01.2024 - Current

Founder and US Head, Marketing Analytics

Convergytics
06.2013 - 01.2024

Senior Advisor, Marketing Analytics

Dell
06.2011 - 07.2013

Engagement Manager / Account Manager

Mu Sigma, Infosys And Others
02.2003 - 06.2011

Bachelor of Engineering Technology - Electronics And Instrumentation

University of Mysore
04.2001 -

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Santosh AtreMarketing Analytics Solution and Strategy