SANTOSH BABHULKAR
Head - Sales and Business Development ( South East Asia )
Mumbai,MH
Summary
Dynamic, Visionary, Strategic and Growth Catalyst Business Leader with over 24 years of experience in P&L management, strategic sales and marketing, channel management, key accounts management (KAM), and global business development across various sectors. Seeking a senior leadership role in a reputable organization to drive sustainable growth, lead cross-functional teams, and contribute to strategic expansion and operational excellence through innovation, market insight, and execution discipline. Known for being dynamic, visionary, strategic, and a catalyst for growth.
Overview
24
24
years of professional experience
2027
2027
years of post-secondary education
Work History
Head - Sales and Business Development ( South East Asia )
Metal Power Analytical Pvt Ltd
02.2024 - Current
- Spearheading Sales, Business Development, Marketing, and Front-End Operations across South East Asia, with full accountability from lead generation to collections (DSO management) for both domestic and export markets.
- Entrusted with the P&L responsibility of a Strategic Business Unit (SBU) worth ₹150 Cr (FY 2024-25), delivering comprehensive metal analysis solutions for ferrous and non-ferrous materials using spectrum analysis technology.
- Driving GTM and growth strategy for the entire Metal Power Group (Metal Power Analytical & Metal Power India Pvt Ltd.), ensuring deep market penetration and customer engagement across India and international markets.
- Leading export business expansion into Middle East, Bangladesh, Nepal, Bhutan, Sri Lanka, Indonesia, Myanmar & other neighbouring countries with tailored channel & key account strategies.
- Managing product sales and solution consulting for advanced Optical Emission Spectrometer (OES) systems, covering: Stationary Lab Equipment, Mobile Field-Testing Equipment, Compact Portable Devices.
- Steering full-spectrum marketing and promotional initiatives, representing the organization at major national and international exhibitions, customer forums, and supplier meets.
- Successfully positioned the company as a trusted vendor at institutions such as CPRI, ERDA, PGCIL, NTPC, TATA, JSW, ADANI, DRDO, BEL, IOCL, ONGC, All Indian Defence Forces, HAL, Hyundai, M&M, Toyota and many more.
- Led all aspects of product marketing including budgeting, planning, campaign execution, hitmapping, and Go-to-Market strategy implementation for new solutions.
Sr. General Manager - All India Head, Sales and Marketing
Stelmec Limited
06.2016 - 12.2023
- Led PAN India Sales, Business Development, and Marketing across Utilities, EPCs, PSUs, and Industrial Segments, driving business excellence through strategic planning, team leadership, and market penetration initiatives.
- Held complete P&L accountability for a ₹250 Crore Strategic Business Unit encompassing Medium Voltage Indoor and Outdoor Switchgear and Automation, Power IT products including: Indoor & Outdoor Switchgear Panels, Control & Relay Panels (up to 400 kV), Protection Relays & Energy Meters (Single Phase), Metering Panels, APFC, LT Distribution Boxes, Sectionalizer, Auto Reclosers, Outdoor CT/PTs.
- Directed export business growth across Africa, the Middle East, and neighbouring countries (Bangladesh, Nepal, Bhutan, Sri Lanka, Indonesia, Myanmar), securing strategic accounts and expanding channel presence.
- Successfully led Pre-Sales and Techno-Commercial Offer Management, including tender specs interpretation, bid submissions, pricing strategy, and timely proposal delivery for large-scale infrastructure and energy projects.
- Oversaw and inspired cross-functional teams (Sales, Marketing, Back-office Support, R&D) to foster innovation, responsiveness, and collaboration in a highly competitive market.
- Steered marketing and brand promotion activities, representing Stelmec at major national and international forums such as: SWITCH Expo, East & Northeast Electrical Exhibitions (Kolkata), Solar Expo (Delhi), and key Utility/PSU vendor meets (CPRI, NTPC, PGCIL, ISPAT).
- Orchestrated targeted marketing campaigns, technical roadshows, and product seminars for Central & State Utilities, EPCs, EBoPs, Metals & Mining industries, and Infrastructure sectors to generate leads and boost product visibility.
- Drove product feedback loop and competitive intelligence gathering, including lost order analysis, enquiry pipeline management, and opportunity funnel tracking to support decision-making at leadership level.
- Built and nurtured a strong channel ecosystem, including PSU, GSA & NSA accounts, and ensured tight alignment between end-user engagement, channel development, and sales team enablement.
General Manager - Sales and Marketing ( Business Head 120 Crore )
Motwane Group
08.2014 - 05.2016
- Company Overview: Haefely - Switzerland T&M ( South East Asia )
- Entrusted as Business Head with full P&L responsibility for a ₹120 Cr business unit spanning Low Voltage (LV), High Voltage (HV), Extra High Voltage (EHV), and Ultra High Voltage (UHV) product portfolios in Test & Measurement, Energy Management, and Automation Solutions.
- Spearheaded the marketing, sales, business development, tendering, export strategy, and R&D alignment across India and the South Asian Region (SAARC).
- Led the complete business for: Motwane T&M Products (Low & High Voltage), Motwane-Iskra Energy Solutions (Power Quality Analysers, Network Analysers, Energy Management Solutions, Substation/Industrial Automation), Haefely-Hipotronics HV/EHV/UHV Systems across India.
- Developed and delivered end-to-end Energy Management Systems, integrating hardware and software for data acquisition, analysis, and automation in utilities and industries.
- Strategically expanded reach into PSUs, SEBs, Oil & Gas, Metals & Mining, OEMs, EPCs, EBoPs, and Infrastructure sectors.
- Grew revenue through direct key account engagement and development of Corporate GSAs & NSAs, contributing to over 50% of total revenue.
- Established strong presence in international and regional exhibitions including: Grid Tech (Delhi), Elec-Expo (Chennai), CWIT (Mumbai), NIMA (Nashik).
- Represented Motwane at CPRI, PGCIL, NTPC, and ISPAT supplier forums.
- Built and optimized a pan-India dealer/channel partner ecosystem, overseeing: Channel onboarding, capability development, revenue alignment, and retention programs.
- Directed product promotion strategies including: Roadshows, seminars, and technical workshops for key decision-makers in Central & State Utilities, PSUs, and strategic industries.
- Launched brand awareness initiatives to support lead generation, pre-sales influence, and long-term engagement with consultants and influencers.
- Haefely - Switzerland T&M ( South East Asia )
Senior Manager - Prescription, Sales and Business Development ( Solution Business )
Schneider Electric
01.2010 - 07.2014
- Company Overview: Nashik & Mumbai - Switzerland T&M ( South East Asia )
- Sub-Business Unit Head - Project and Engineering Centre (PEC): Strategic leadership of Products, Projects, and Services business across the South East Asia (SEA) region, with a focus on high-value engineering solutions in the Infrastructure, Energy, Power, and Industrial sectors.
- Led comprehensive business for LV, MV, HV, and EHV switchgear and protection systems, including: Power Transformers, PLCs, Drives, Automation, Cables, Relays, and Metering Products, Capacitors & PF Correction Systems, Energy Management and Energy Audit Solutions.
- Delivered greenfield, brownfield, and retrofit project solutions with deep involvement in engineering, commercial, and delivery planning.
- Engaged directly with end users, consultants, EPCs, OEMs, and contractors to: Interpret specifications and load details, propose tailored techno-commercial solutions within corporate timelines & compliance standards.
- Led pre-order negotiations, manufacturing clearances, factory inspections (PDI), and dispatch coordination.
- Developed and nurtured key accounts, contributing to over 50% of business revenue through: Corporate GSAs & NSAs, PSU and Government stakeholders.
- Evaluated, onboarded, and strengthened System Integrators, Channel Partners, and Services Ecosystem to scale delivery and support capability across SEA.
- Managed end-to-end business lifecycle from project bidding to final commissioning, ensuring: On-time payments, closure of commercial instruments (C-forms, BGs, invoices), contract execution within terms and timelines to maintain revenue recognition cycles.
- Defined product-wise & segment-specific strategies across Commercial, Industry, & Utility verticals, early engagement in infrastructure development, plant expansions, & strategic upcoming projects.
- Led collaboration across cross-functional teams including Sales, Marketing, Engineering, Manufacturing, Supply Chain, and Finance, ensuring integrated execution and cost efficiencies.
- Nashik & Mumbai - Switzerland T&M ( South East Asia )
Manager - Sales and Marketing ( MV Switchgear Product and Projects )
ABB Limited
04.2005 - 12.2009
- Accountable for Order Booking (OBT), Revenue realization, and DSO management for: Switchgear Solutions (LV, MV, HV), Key Account Management (KAM), Sales to Consultants, EPCs, and End Users across target geographies.
- Built strong engagement models with consultants and decision influencers, strengthening business from key utility and industrial accounts.
- Served as Sales and Marketing Manager for Project Business for multiple concurrent projects across varied regions, ensuring delivery excellence through: Continuous supervision of all project activities from pre-DPR stage through commissioning and handover.
- Led timely Pricing Submissions, budget estimations, and commercial proposals for: Turnkey solutions, retrofit projects, and service contracts.
- Conducted techno-commercial discussions with consultants, end clients, and internal stakeholders.
- Responsible for Order Finalization, cost negotiations, and contract closure.
- Provided technical & marketing support to regional teams for driving services business including: Retrofit solutions, AMCs, spare part supply, testing & commissioning projects.
- Managed end-to-end techno-commercial responsibilities for large service project tenders: Technical qualification documents, bid compilation, pricing, and compliance review.
- Administered SAP system operations including: Sales Order creation and update, Material dispatch tracking, Service and billing operations aligned with project milestones.
Senior Sales and Marketing Engineer - Technical Services
ABB Limited
08.2002 - 03.2005
- Held P&L accountability for the service business vertical, overseeing: Revenue generation, order booking, and timely execution of turnkey service projects.
- Managed the end-to-end service lifecycle for Medium Voltage (MV) Switchgear systems, covering installation, testing, commissioning, and after-sales support across India and select international locations.
- Successfully executed erection, testing, and commissioning of MV switchgear panels at multiple high-profile customer sites, ensuring safety compliance and adherence to commissioning protocols.
- Proactively conducted field visits for troubleshooting and diagnostics of MV switchgears (across all makes) manufactured at the ABB Nashik factory.
- Provided hands-on resolution to client pain points, reducing equipment downtime and enhancing system reliability in domestic and international markets.
Engineer - Testing (QA and QC)
ABB Limited
07.2001 - 07.2002
- Conducted quality inspections of final products in adherence to IEC and client-specific standards, ensuring compliance with performance and safety norms.
- Oversaw the preparation and issuance of Routine Test Certificates, aligning with statutory and customer requirements.
- Administered routine testing, fault identification, and troubleshooting of critical electrical equipment, including: Indoor MV Switchgear & Control Panels - Comprehensive testing of control schemes, CTs, PTs, meters, and relays.
- Worked closely with Technical & Design teams for product improvements & field issue resolutions.
- Coordinated with Planning and Purchase departments for daily, weekly, and monthly production/test schedules.
Education
Executive Advance Post Graduate Corporate Strategic Management and Leadership Management Program -
Indian Institute of Management
Master in Business Administration - Project Management
Indian Business School of Management & Administration
Mumbai, India 01.2011 - 12.2011
Bachelor of Electrical Engineering - Electricals
Advance Institute of Engineering And Management
Mumbai, India 04.2007 - 12.2007
Diploma in Electrical Engineering -
Government Polytechnic
Nashik, Maharashtra 01.2001 - 12.2001
Skills
P & L Management
Strategic Sales Management
Strategic business development
Integrated marketing management
Business Growth Strategy
Prescription
Pre-sales
Business Data Analytics
Product Management
Tender and Bid Management
Cash Flow Management
Project Management
Strategic channel management
Change Management
Strategic Leadership and Team Management
Trainings Certificates
- Business Management Training at Haefely Training Centre at Zurich, Switzerland
- HV, EHV and UHV test and Measurement product training at Haefely Hipotronics, Basel - Switzerland
- Leadership Management Training at Schneider Electric International University for Level - I in 2010 and for Level - II in 2011 at Bangalore International Training Centre
- Business Management training at Schneider Electric International University in 2012.
- Project Safety Management Training conducted for Project/Site Managers at Training Centre, Peenya
- Project Management, SAP CRM Module Operations for Service Business, Business Communication Skill Development, Leadership Development & various Trainings conducted by ABB University (2004 to 2009)
- Complete Product Training of Medium Voltage (up to 33 kV) Gas Insulated Switchgear Panels organized at ABB Limited, Ratingen - Germany
- Protection Systems, RE_ Series Micro-Processor based Relays, SPACOM Series Relays from ABB Limited, Vadodara and Bangaluru - Relay Division
- Ring Mains Unit (Indoor & Outdoor), Compact Secondary Sub-Station Technical Concept /Operations & Maintenance Training - ABB Limited, Nashik (RMU / CSS Division)
- Various types of ABB make SF6 Gas and Vacuum Medium Voltage Circuit Breakers
- Basic Training on PLC / SCADA / Automation at ABB Limited - Bangalore, Peenya Training Centre
- Various product of ABB Limited, Nashik - Factory Training as well as onsite training (Hands-on) at ABB Limited, Nashik - MV Switchgear Division, Power Product Technology, India
- Cable Termination for Various Types of HT and LT, Indoor as well Outdoor Types of Switchgear including AIS, GIS, RMU, CSS, etc.
- SAP Operations for Service Business, Communication Skill Development for Business, Medium Voltage and Low Voltage Switchgear Product Training at Hyderabad and Nashik Factory of Schneider Electric International University
- Certified in PSM (Project Safety Management) By ABB University, United Kingdom
- Products training for all Schneider range product not limited to MV & LV Switchgears, Power Control, and Automation, PLC, Drive and Communication products, Smart Switchgear, IoT Integration, T&M Products like MFM, PQA etc Schneider Electric Works at Vadodara, Nashik, Chennai and Kolkata.
- Auto Reclosure Product Training at Noja Power - Australia
- Products training for all Metal Power Analytical range product at MPA House, MIDC Marol Andheri East Learning and Development Centre.
- Leadership Management, Anger Management, International Business Management Trainings at Metal Power University, Marol
- Operational Software; like Sales Force, SAP for Material Management Module, SD Module and CRM - Customer Relationship Management Module versions
- Auto Cad 9.1 Software for Design and Development of the mechanical drawings.
- Overview of Catia Software being used for critical mechanical designing and overview.
- Promise and Pro-E Software for Electrical, wiring table designing in Electrical and Switchgear Product
- Tally Prime 9.1 Version for Accounting and Finance activities
Personal Information
Date of Birth: 02/26/81
LinkedIn Profile and URL :www.linkedin.com/in/santosh-babhulkar-5625741a
Professional Highlights
- Head - Sales and Business Development (South East Asia), Metal Power Analytical Pvt Ltd, Mumbai, Maharashtra, 02/01/24, Spearheading Sales, Business Development, Marketing, and Front-End Operations across South East Asia., Entrusted with the P&L responsibility of a Strategic Business Unit (SBU) worth ₹150 Cr (FY 2024-25)., Driving GTM and growth strategy for the entire Metal Power Group.
- Sr. General Manager - All India Head, Sales and Marketing, Stelmec Limited, Mumbai, Maharashtra, 06/01/16, 12/31/23, Led PAN India Sales, Business Development, and Marketing across Utilities, EPCs, PSUs, and Industrial Segments., Held complete P&L accountability for a ₹250 Crore Strategic Business Unit.
- General Manager - Sales and Marketing (Business Head 120 Crore), Motwane Group, Nashik, Maharashtra, 08/01/14, 05/31/16, Entrusted as Business Head with full P&L responsibility for a ₹120 Cr business unit., Spearheaded the marketing, sales, business development, tendering, export strategy.
- Senior Manager - Prescription, Sales and Business Development (Solution Business), Schneider Electric, Nashik, Maharashtra, 01/01/10, 07/31/14, Strategic leadership of Products, Projects, and Services business across the South East Asia region.
- Manager - Sales and Marketing (MV Switchgear Product and Projects), ABB Limited, Nashik, Maharashtra, 07/01/01, 12/31/09, Accountable for Order Booking (OBT), Revenue realization, and DSO management.
Timeline
Head - Sales and Business Development ( South East Asia )
Metal Power Analytical Pvt Ltd
02.2024 - Current
Sr. General Manager - All India Head, Sales and Marketing
Stelmec Limited
06.2016 - 12.2023
General Manager - Sales and Marketing ( Business Head 120 Crore )
Motwane Group
08.2014 - 05.2016
Master in Business Administration - Project Management
Indian Business School of Management & Administration
01.2011 - 12.2011
Senior Manager - Prescription, Sales and Business Development ( Solution Business )
Schneider Electric
01.2010 - 07.2014
Bachelor of Electrical Engineering - Electricals
Advance Institute of Engineering And Management
04.2007 - 12.2007
Manager - Sales and Marketing ( MV Switchgear Product and Projects )
ABB Limited
04.2005 - 12.2009
Senior Sales and Marketing Engineer - Technical Services
ABB Limited
08.2002 - 03.2005
Engineer - Testing (QA and QC)
ABB Limited
07.2001 - 07.2002
Diploma in Electrical Engineering -
Government Polytechnic
01.2001 - 12.2001
Executive Advance Post Graduate Corporate Strategic Management and Leadership Management Program -
Indian Institute of Management