SANTOSH BELAVADI
Bangalore
Summary
Dynamic leader with a proven track record at Pine Labs, driving business expansion and strategic sales planning. Expert in merchant acquiring and customer relationship management, achieving 100% of targets while fostering team collaboration. Adept at negotiating high-stakes partnerships, leveraging decision-making skills to enhance revenue growth and operational efficiency.
Overview
22
22
years of professional experience
Work History
Associate Director – Government & Emerging Markets, South India
Pine Labs Private Limited
Bangalore
10.2023 - Current
- Heading Government acquiring for South India for onboarding Govt Departments on digital platform through POS, Payment Gateway, UPI/QR & other aided solutions
- Leading Bank alliance partnerships, negotiating deals and finalizing SLA agreements with banks, while collaborating with operations & OEM teams to meet the requirements
- Achieving 100% of all the target parameters set for the individual & region, thereby directly contributing to the top line
- Engaging with multiple bank partners, consultants, government agencies with 4 direct reportees & 100+ indirect team members (operations, tech & oem channels)
- Accountable for nurturing partnerships with acquiring banks to drive lead generation, actively participating in RFP opportunities & formulating specialized solutions
- Carefully understanding the opportunities & provide the department with need based specific requirements as per the Govt responsibilities & needs
- Facilitating meetings with NIC scientists and government consultants to identify business opportunities
- Provided guidance and support to staff in order to maximize their performance.
Circle Sales Head
SBI Payments
Bangalore
01.2020 - 03.2023
- Spearheading P&L for Business Line, Sustainable Revenue Growth Canvas, accountable for developing business management strategies and objectives that tend to grow topline business revenue across Bangalore region
- Implementing business plans & strategies to promote attainment of Business Growth with team of 10 members while managing over 1550+ branches along with over 150 strong team of ZSMs/Team leaders/FOS & Bank teams for SBI Digital Payments product range including POS, BQR, UPI, Payment Gateway & Government requirements [eRupi/Khajane2 scrolls etc]
- Directing and successfully leading team to manage monthly turnover of INR 1000+ Cr for SBI Payments.
- Cultivating relationship of mutual cooperation and respect for organizational benefit with various stakeholders including Top Govt Bureaucrats of State & Central Govt
- Conducting recruitment, training and development programs for required area’s
- Formulating & implementing business plan for target & goal setting, marketing & sales budget, P&L, KPI’s and new business development
- Steering activities inclusive of managing budgets, sales forecasts & reports accordingly as per business plans & requirements to achieve sales & enhance business revenue
- Exploring potential business avenues & managing marketing & sales operations for achieving the business targets; initiating market development GTM efforts and increasing business growth
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Worked with cross-functional teams to achieve goals.
Sr. Area Sales Manager – Key & Corporate Merchants
Pine Labs Pvt Ltd
Bangalore
06.2015 - 12.2019
- Grew retail channel for Pine Labs in Bangalore & grew the team from 0 to 20 members with 100% achievement in Acquiring sales
- Managed marquee corporate clients from Bangalore for Pine Labs & achieved100% in KRA parameters
- Ensured 100% customer satisfaction in resolving store & corporate requirements within TAT
- Successfully on boarded multiple OEMs for EMI Business in Consumer Durables & Mobiles segment
- Proven track record of promoting and selling of Loyalty products & Pay By Points.
Business Manager – Merchant Acquiring
ICICI Merchant Services
Bangalore
05.2014 - 05.2015
- Achieving Month on Month Targets of 200+ EDC Installations, 5 Payment Gateways,10% Volume growth across the segments
- Handling more than 3000 ME relationships with help of 12 member Sales Officers
- Driving EDC Business through 25 Bank Branches & Other allied departments.
Sales Manager – Merchant Acquiring
HDFC Bank Ltd.
Bangalore
06.2011 - 03.2014
- Achieving Month on Month Targets of 120+ EDC Installations, 50 CASA Accounts, 10% Volume growth across the segments
- Handling more than 250 Key ME relationships across Retail Fashion, Jewellery, Hotels, & Automobile sectors
- Handling more than 3000 ME relationships with help of 12 member Sales Officers & 25 Bank branches
- Actively promoting HDFC Bank & its products through Corporate Branding, Promotions, Advertisements, Shows, Displays & Visits
- Successively cross selling asset products (Home Loans, Auto Loans, Credit Cards, Business Loans & Others) & Liability products (Current Account, Savings accounts, Salary Accounts, Fixed Deposits, and Insurance Etc.)
Area Collections Manager – Bangalore, Hyderabad & Chennai
Matrix Cellular International Services Private Limited
Bangalore
01.2010 - 06.2011
- Responsible for implementing strong credit control measures across the regions resulting in developing a healthy customer portfolio for the organization with 4 Direct reportees & 20+ collection force in the team
- Achieved collections of up to 98% of the total outstanding with highly efficient & innovative methods
- First person to introduce & induct Collection Agencies to collect the O/s from higher buckets
- Was successful in collecting upto 60% of Old portfolio.
Direct Sales Manager – Personal Loan, Credit Cards & Home Loans
ICICI Bank Limited
Bangalore
02.2006 - 01.2010
- Handled Personal Loan, Credit Card, Home loan Sales & Credit Card Collections for the bank
- I have professionally implemented a comprehensive sales strategy to penetrate deep in the market of South & Western Karnataka
- Efficiently appointed DSA’s & Collection Agencies in the territory assigned & successfully generated revenues to the Bank
- Maintained healthy resolution of more than 25% Month on month (120 DPD Cards Collection)
- Physical collection achieved more than 15% MOM
- Brought down cost of collections from 32% to 25% by various measures
- Handled high value cases, low value cases & other specific card cases separately through different channel partners for deeper penetration and quicker resolution
- Increased DST team by more than 50% from 15 executives to 28 executives and added 8 new channel partners in the regions.
Assistant Manager - Marketing
Hybrid Metals Pvt. Ltd.
Bangalore
01.2003 - 02.2006
- Managed products from Petroferm Inc., U.S.A, Electrolube U.K, and Qualitek Singapore for Electronics / Precision cleaning solvents, conformal coatings, Resins, Soldering Station and Solder pastes
- Generated sales growth of more than 150% across the products handled which increased client base from 30 to 65
- Introduced products across all major sections of Industry (Public and private sectors) including Aerospace, Tools, Electronics and Auto industries
- Participated in major trade shows organized at New Delhi (Componex) and Bangalore (Elasia)
- Presented India to the electronics world by giving seminar on Reflow ovens, Lead free Solder paste at Shenzhen, China and Qualitek Singapore
- Strong exposure of Solders, Fluxes, Solder pastes, Lead Free, ROHS, Wave soldering machines, ultrasonic cleaning machines, batch and conveyorized cleaning systems.
Education
Bachelor of Engineering in Chemical Engineering -
NITK, Surathkal
Skills
- Business Expansion Strategy & Execution
- Strategic Sales Planning & Alliances
- People Management & Leadership
- Distribution & Channel Management
- Go-To-Market Strategies
- RFP & Tender Processs
- Customer Relationship Management
- Key Account Management
- Merchant Acquiring BQR/UPI Payment Gateway Pay By Points
- Project Management
- Team Collaboration and Leadership
- Decision-Making
Timeline
Associate Director – Government & Emerging Markets, South India
Pine Labs Private Limited
10.2023 - Current
Circle Sales Head
SBI Payments
01.2020 - 03.2023
Sr. Area Sales Manager – Key & Corporate Merchants
Pine Labs Pvt Ltd
06.2015 - 12.2019
Business Manager – Merchant Acquiring
ICICI Merchant Services
05.2014 - 05.2015
Sales Manager – Merchant Acquiring
HDFC Bank Ltd.
06.2011 - 03.2014
Area Collections Manager – Bangalore, Hyderabad & Chennai
Matrix Cellular International Services Private Limited
01.2010 - 06.2011
Direct Sales Manager – Personal Loan, Credit Cards & Home Loans
ICICI Bank Limited
02.2006 - 01.2010
Assistant Manager - Marketing
Hybrid Metals Pvt. Ltd.
01.2003 - 02.2006
Bachelor of Engineering in Chemical Engineering -
NITK, Surathkal
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