Result Oriented Professional with over 6 years of experience in Digital Marketing, Direct Sales and Business Development. Managed all Digital Marketing efforts and increased lead conversions from all online Media Buying&Planning sources, including organic search and direct acquisition activities like performance marketing campaigns in various forms (COA/CPA/CPR/CPL/CPO/CPC/CPM/CPIL/SMS/social media),affiliates & social media marketing. Expert in Campaign analysis to measure performance and ROI of online activities which provided insights into the optimal channel to use for each of the brand objectives.
• On boarding new Affiliates, Partners, and Strategic partners.
• Monitoring Affiliate activity, analyzing performance, and identifying areas of improvement.
• Managing CPL/CPO/CPM/CPV/CPC/Mailer Send (i.e.,Several Kinds of Media Buy)
• Builds relationships with affiliates& partners for more business, better placements & visibility.
• Managing verticals like BFSI, travel, gaming, education.
• Client relationship management in order to give client satisfaction.
• Client Retention.
• Analyze daily performance of the campaign and conversion report. • Closing Validations on time and sharing the same with Affiliate Team for optimization of campaign.
• Good exposure of running campaign on DSP also {Demand side Platform} like MGID, Adgebra, Outbrain, Taboola, etc.
• Achievement : Worked on Special Project like CPL Model & Crypto and Increased revenue for the company.
• On boarding new Affiliates, Partners, and Strategic partners.
• Monitoring Affiliate activity, analyzing performance, and identifying areas of improvement.
• Managing CPL/CPO/CPM/CPV/CPC/Mailer Send (i.e.,Several Kinds of Media Buy)
• Builds relationships with affiliates& partners for more business, better placements & visibility.
• Managing verticals like BFSI, travel, gaming, education.
• Client relationship management in order to give client satisfaction.
• Client Retention.
• Analyzing daily performance of the campaign and conversion report. • Closing Validations on time and sharing the same with Affiliate Team for optimization of campaign.
• Good exposure of running campaign on DSP also {Demand side Platform} like MGID, Adgebra, Outbrain, Taboola, etc.
• Achievement : Worked on Special Project like BFSI verticals and with that increased revenue for the company.
• Sales-driven Tele sales end to end campaign management and optimization.
• Part of an end to end digitally powered ecosystem providing sales solutions for some of the top names in BFSI category.
• Lead generation for In-house Telesales team-generate more sales ready leads.
• Measure and report performance of all Tele Sales campaigns and assess against goals (ROI and KPIs).
• End to End Account Management.
• Minimize revenue leakage by nurturing new and existing revenue streams.
• Debug and troubleshoot issues with campaign delivery and performance.
• Exceptional technical knowledge of affiliate tracking (conditional pixel, server-to-server post back, server-side URL parameter tokens, de-duplication, image / in frame requests, ad serving)
• Monthly Achievement : Exclusively delivered from Telesales Campaign (Max Life -50000,HDFC Life -30000,Canara – 15000,Apollo -7000,Max Bupa-5000,Religare-5000, HDFC Credit Card-5000, SBI Credit Card-5000, AMEX Credit Card-3000)
To Provide on chat/call Assistance to Clients who are seeking help to compare and choose between best Insurance Plans, Selling ULIP, TERM Insurance Plans and always over achieved assigned Targets.
Affiliate Management
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