Summary
Overview
Work History
Education
Skills
Timeline
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Santosh Choudhary

Santosh Choudhary

SENIOR MANAGER-MEDIA BUYING & PLANNING (PERFORMANCE)
New Delhi,New Delhi

Summary

Result Oriented Professional with over 6 years of experience in Digital Marketing, Direct Sales and Business Development. Managed all Digital Marketing efforts and increased lead conversions from all online Media Buying&Planning sources, including organic search and direct acquisition activities like performance marketing campaigns in various forms (COA/CPA/CPR/CPL/CPO/CPC/CPM/CPIL/SMS/social media),affiliates & social media marketing. Expert in Campaign analysis to measure performance and ROI of online activities which provided insights into the optimal channel to use for each of the brand objectives.

Overview

8
8
years of professional experience
3
3
years of post-secondary education

Work History

SENIOR MANAGER (MEDIA BUYING & PLANNING)

Flickstree Productions Pvt Ltd
Guru Dronacharya- Gurugram
06.2022 - Current

• On boarding new Affiliates, Partners, and Strategic partners.

• Monitoring Affiliate activity, analyzing performance, and identifying areas of improvement.

• Managing CPL/CPO/CPM/CPV/CPC/Mailer Send (i.e.,Several Kinds of Media Buy)

• Builds relationships with affiliates& partners for more business, better placements & visibility.

• Managing verticals like BFSI, travel, gaming, education.

• Client relationship management in order to give client satisfaction.

• Client Retention.

• Analyze daily performance of the campaign and conversion report. • Closing Validations on time and sharing the same with Affiliate Team for optimization of campaign.

• Good exposure of running campaign on DSP also {Demand side Platform} like MGID, Adgebra, Outbrain, Taboola, etc.

• Achievement : Worked on Special Project like CPL Model & Crypto and Increased revenue for the company.

SENIOR MANAGER (MEDIA BUYING & PLANNING)

Growth Wings Marketing Pvt Ltd
Gurugram
11.2020 - 05.2022

• On boarding new Affiliates, Partners, and Strategic partners.

• Monitoring Affiliate activity, analyzing performance, and identifying areas of improvement.

• Managing CPL/CPO/CPM/CPV/CPC/Mailer Send (i.e.,Several Kinds of Media Buy)

• Builds relationships with affiliates& partners for more business, better placements & visibility.

• Managing verticals like BFSI, travel, gaming, education.

• Client relationship management in order to give client satisfaction.

• Client Retention.

• Analyzing daily performance of the campaign and conversion report. • Closing Validations on time and sharing the same with Affiliate Team for optimization of campaign.

• Good exposure of running campaign on DSP also {Demand side Platform} like MGID, Adgebra, Outbrain, Taboola, etc.

• Achievement : Worked on Special Project like BFSI verticals and with that increased revenue for the company.

Assistant Manager (Media Buying & Planning)

Gopaisa Netventures Pvt Ltd
Noida
01.2017 - 10.2020

• Sales-driven Tele sales end to end campaign management and optimization.

• Part of an end to end digitally powered ecosystem providing sales solutions for some of the top names in BFSI category.

• Lead generation for In-house Telesales team-generate more sales ready leads.

• Measure and report performance of all Tele Sales campaigns and assess against goals (ROI and KPIs).

• End to End Account Management.

• Minimize revenue leakage by nurturing new and existing revenue streams.

• Debug and troubleshoot issues with campaign delivery and performance.

• Exceptional technical knowledge of affiliate tracking (conditional pixel, server-to-server post back, server-side URL parameter tokens, de-duplication, image / in frame requests, ad serving)

• Monthly Achievement : Exclusively delivered from Telesales Campaign (Max Life -50000,HDFC Life -30000,Canara – 15000,Apollo -7000,Max Bupa-5000,Religare-5000, HDFC Credit Card-5000, SBI Credit Card-5000, AMEX Credit Card-3000)

Associate Sales Consultant

Policybazaar.com
Gurugram
05.2015 - 12.2016

To Provide on chat/call Assistance to Clients who are seeking help to compare and choose between best Insurance Plans, Selling ULIP, TERM Insurance Plans and always over achieved assigned Targets.

Education

BBA - Finance

Poura PathaBhaban
Haldia, WB, India
07.2012 - 06.2015

Skills

Affiliate Management

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Timeline

SENIOR MANAGER (MEDIA BUYING & PLANNING)

Flickstree Productions Pvt Ltd
06.2022 - Current

SENIOR MANAGER (MEDIA BUYING & PLANNING)

Growth Wings Marketing Pvt Ltd
11.2020 - 05.2022

Assistant Manager (Media Buying & Planning)

Gopaisa Netventures Pvt Ltd
01.2017 - 10.2020

Associate Sales Consultant

Policybazaar.com
05.2015 - 12.2016

BBA - Finance

Poura PathaBhaban
07.2012 - 06.2015
Santosh ChoudharySENIOR MANAGER-MEDIA BUYING & PLANNING (PERFORMANCE)