SANTOSH GAUTAM
Lucknow
Summary
Dynamic Marketing Manager with a proven track record at Study IQ Education Private Limited, adept in P&L management and influencer marketing. Excelled in developing strategies that increased market share by over 30%, leveraging skills in CRM management and brand-building. Passionate about driving growth and fostering strong vendor relations, I bring a blend of analytical prowess and creative thinking to every project. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
Study IQ Education Private Limited
Delhi
05.2024 - Current
- Conduct content audits to identify gaps and redundancies in the site content.
- Create and implement content schedules for people to produce or update content.
- Develop policies relating to your organization's web content, such as a house style.
- Survey users, and hold focus groups to learn about how they view your site.
- Train staff in writing and producing content for the web.
- Built relationships with influencers in the industry for increased visibility.
- Collaborated with internal teams on product launches and advertising strategies.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Oversaw the company's marketing budget.
- Managed the design and production of promotional materials, such as websites and brochures.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Interviewed and hired talented individuals to add value to marketing team.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Performed market analysis to better understand target audiences.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Marketed research and analyzed data to identify and define audiences.
- Monitored competitors' activities to keep up with industry trends.
- Managed creation of marketing materials, collateral and sales support tools.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Set specific marketing goals that align with the overall direction and business goals.
- Monitored progress and submitted performance reports.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Delivered marketing strategy updates to upper-level management.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Supervised a team of junior marketers in executing various projects.
- Managed social media accounts and campaigns.
- Developed and implemented marketing plans for new products.
- Worked with management team to oversee and monitor marketing strategy.
- Generated ideas to increase sales through creative promotions.
- Developed marketing strategies based on corporate objectives and market trends.
Senior Sales Executive
Wiley India Private Limited
Noida
09.2023 - 01.2024
- Responsibility for charting a territory-wide plan, total addressable market, travel plan, and for lead generation, and converting the same into revenue.
- Also responsible for managing the client accounts end-to-end, recognizing key client issues, and ensuring the client's needs and sales objectives are consistently met.
- B2B and B2C sales strategies, and making plans.
- Identification of potential educational institutions across India for selling the UPSC digital product.
- Identify key decision-makers, stakeholders, and influencers, establish relationships, share proposals, and deliver sales presentations, and other required support through consultative sales.
- Work diligently and focus to ensure target achievement, a strong renewal lineup, and a pipeline for future years.
- Share weekly plans of the status of accounts, potential leads, new initiatives, follow-up action plans, and revenue pipeline.
- Negotiated contract terms, conditions and pricing for sales.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Delivered sales presentations to high-level executives and decision-makers.
- Built and maintained strong, long-lasting customer relationships to ensure high levels of customer satisfaction.
- Provided training on product features, benefits and use cases for internal staff members.
- Collaborated with marketing team to develop promotional materials and campaigns for target markets.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Engaged with prospective clients to grow pipeline and schedule sales presentations.
- Analysed customer data to identify trends in buying behaviour, preferences and needs.
- Listened to customer needs to identify and recommend best products and services.
- Managed a team of sales representatives by setting goals, providing guidance, monitoring performance and offering coaching as needed.
- Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
Associate Manager
Physics Wallah
New Delhi
01.2023 - 07.2023
- Event Managing and ensuring lead availability to the sales team
- And enquiry generation and nurturing enquiries into leads
- Event Managing with plan calendar along with City head and central leadership and get sign -off on budgets
- Tie-ups with colleges to conduct seminars and workshops and capture the leads
- Canopy activities and counselling activities in colleges to generate enquiry
- Pamphlets distribution and enquiry generation outside coaching Centers, colleges, and parks (local tea spots and food stalls and high -student density areas) Source leads across the city from various sources such as Library/bookstores/ cyber cafes/ photocopiers
- Create hooks for partnerships in lead sharing and conversion, Local events for inquiry generation across high -student density areas like PG/Libraries and UPSC bookstore
- Manage the BTL (Libraries, bookshops, hostels, PGs collaboration) for branding and promotions
- Marketing activities before and the after seminar with the help of standees and canopies
- Leading the 20 members team in BTL marketing and ensure that the leads generation process must be productive, and leads are authentic
Center Head
Nishchay IAS
Lucknow
04.2020 - 12.2022
- Responsible for managing Center operations and providing leadership in strategic and operational planning
- Develop organizational direction for cross-center partnerships and delivery of services
- Develop strategic long-term plans to improve the quality of learning environments
- Drive cross-center partnerships to enhance initiatives and programs
- Drive improvements on systems, processes, operations, and risk management initiatives
- Establish new or revised policies, procedures, and standards
- Establish processes to improve curriculum and programs
- Lead development of center programs and initiatives
- Manage escalated feedback from stakeholders
- Manage staff performance
- Oversee staff development, training, and mentorship programs
- Oversee student enrolment for the center
- Report student statistics to the relevant agencies
- Review manpower plans for approval
- Set the center's directions for engagement with families, community, and other stakeholders
- Set the center's Key Performance Indicators (KPIs)
Center Co-Ordinator
Bhoomi IAS
Lucknow
05.2018 - 07.2019
- Conducting research and analysis to inform decision-making
- Developing and maintaining relationships with clients and other stakeholders
- Participating in meetings and presenting findings or recommendations
Senior Associate
Disha ICS
Lucknow
09.2016 - 05.2018
- Organizing and managing the Center, different events, activities, or even campaigns, ensuring to implement the company's mission, vision, and goals
Program Coordinator
G.S. World
Lucknow
07.2015 - 09.2016
- Monitor implementation of program policies and practices
- Work to keep programs on schedule, within stated budgets and functioning smoothly
- Support program growth and development as necessary
Administrative Assistant
Dhyeya IAS
Lucknow
05.2014 - 07.2015
- Provides administrative support to ensure efficient operation of office
Education
Masters in Sociology -
Chhatrapati Shahu Ji Maharaj University
Kanpur06.2022
Bachelor of Education -
Prof. Rajendra Singh (Rajju Bhaiya) University
Prayagraj05.2021
Master's in Political science -
Indira Gandhi National Open University
Delhi04.2016
Master's in Public administration -
University of Lucknow
Lucknow05.2012
Bachelor in Arts -
University of Lucknow
Lucknow05.2010
Ph.D. - Political Science
Ram Manohar Lohiya Awadh University
FaizabadSkills
- P&L management
- Program marketing
- Budgeting and allocation
- CRM management
- Vendor relations
- Advertising management
- Social media marketing
- Customer segmentation
- Business development
- Influencer marketing
- Marketing Management
- Sales Operations
- Marketing analytics
- Brand-building strategies
- Google Workspace
- Go-to-market strategy development
Certification
- B2B Sales Foundations
- Question Based Selling
- Salesforce Certifications
- Salesforce Essential Training
- Marketing Research Certification
- Sales Management
- GIAC Management & Leadership Certified
- Google Ads Search Certification
- Sales Prospecting
Hobbies and Interests
- Reading Books
- Sketching
- Listening to music
- Photography
- Exploring New Locations
Personal Information
- Date of Birth: 07/07/87
- Marital Status: Married
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Marketing Manager
Study IQ Education Private Limited
05.2024 - Current
Senior Sales Executive
Wiley India Private Limited
09.2023 - 01.2024
Associate Manager
Physics Wallah
01.2023 - 07.2023
Center Head
Nishchay IAS
04.2020 - 12.2022
Center Co-Ordinator
Bhoomi IAS
05.2018 - 07.2019
Senior Associate
Disha ICS
09.2016 - 05.2018
Program Coordinator
G.S. World
07.2015 - 09.2016
Administrative Assistant
Dhyeya IAS
05.2014 - 07.2015
- B2B Sales Foundations
- Question Based Selling
- Salesforce Certifications
- Salesforce Essential Training
- Marketing Research Certification
- Sales Management
- GIAC Management & Leadership Certified
- Google Ads Search Certification
- Sales Prospecting
Masters in Sociology -
Chhatrapati Shahu Ji Maharaj University
Bachelor of Education -
Prof. Rajendra Singh (Rajju Bhaiya) University
Master's in Political science -
Indira Gandhi National Open University
Master's in Public administration -
University of Lucknow
Bachelor in Arts -
University of Lucknow
Ph.D. - Political Science
Ram Manohar Lohiya Awadh University
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