SANTOSH KAUSHIK

• Spearhead digital and social media strategy to enhance brand awareness and engagement.
• Manage social channels, optimizing content performance, and ensuring consistent brand messaging.
• Work closely with agencies to execute influencer collaborations and OOH campaigns.
• Developed editorial calendar and innovative content for brand storytelling.
• Monitor trends, analyse audience insights, and refine strategy to boost community engagement.
• Collaborate with product, growth, and design teams to align marketing strategies with business objectives.
• Manage agency and social media budgets efficiently to achieve marketing goals.
• Design UX content flows in Figma in alignment with product design needs.
• Utilize Google Analytics, Meta Ads, and Power BI to gauge campaign performance and extract insights.

Significant Achievement: Received 'Performer Extraordinaire' award for key contribution to business growth, achieving more than 450% increase in social and new user traffic.

• Developed social media, growth, and performance content, aligning with brand voice and target audience.
• Led influencer and creator partnerships through the agency to boost engagement across social channels.
• Created diverse content pieces including video scripts, radio scripts, OOH advertisement copies, press releases, and product messaging.
• Collaborated with design and product teams to strengthen brand storytelling initiatives.
• Analyzed performance metrics to guide content strategy and improve engagement rates.

Significant Achievement: Received 'The Emerging Star' award for key contribution to the successful launch of a neo-banking product, leading all the communication initiatives proactively.

• Developed content for product webpages, social media platforms, and blogs to enhance brand visibility and engagement.
• Applied SEO best practices to optimize website and app store content for improved search engine rankings and user experience.
• Leveraged analytics data to assess audience preferences, informing adjustments in content strategy for greater alignment with user interests.
• Conducted keyword research and integrated findings into content, improving discoverability across digital channels.
• Implemented advanced SEO techniques, leading to a 118% increase in website traffic within six months.
• Collaborated with cross-functional teams to ensure consistency in messaging and alignment with broader marketing goals.

• Led a team of over 10 writers, including oversight of task allocation and quality assurance for deliverables.
• Created high-impact advertising copies tailored to the requirements of Google clients, driving performance and engagement.
• Developed tutorials, standard operating procedure (SOP) guides, and training materials to support process optimization and skill enhancement.
• Collaborated with international brands such as Nike, ASICS, and SONY to produce engaging and brand-consistent ad copies.
• Supervised content development to ensure accuracy, creativity, and alignment with client objectives.

Significant Achievement: Received ‘Key Contributor’ award for contribution to business growth during Q1-Q2 (2019) and the ‘Road Runner’ award for delivering high performance throughout the year 2018.

• Developed compelling content for promotional emails and social media platforms to enhance brand visibility and user engagement.
• Created comprehensive product user guides and marketing collaterals to support customer understanding and sales efforts.
• Collaborated with product managers and design teams to ensure alignment in accurate and impactful product messaging.