Santosh Kumar
RANCHI
Summary
A result oriented professional with over 18+ years of experience in Sales & Marketing, Business Development and New Market Development in B2C, B2B and Government Segment. A keen planner with proven abilities in devising strategies to augment business, Develop new market, promotes products for business for business excellence. Functional expertise in interfacing with client at various levels & analyzing the client requirement, requirement development and suggesting the most appropriate marketing solutions. Adept at driving organizational growth and enhancing productivity through effective team collaboration and strategic initiatives.
Overview
19
19
years of professional experience
Work History
Assistant Vice President – Business Development (East)
MetabookXR
10.2022 - Current
- Responsible for business expansion in the East Region (Bihar, Jharkhand, Odisha & West Bengal) driving market penetration and establishing key partnerships.
- Provide Virtual Reality Solutions in a B2B model for K-12.
- Developing and implementing strategic business and marketing plans.
- Collaborating with cross-functional teams to achieve organizational goals.
- Managed day-to-day operations of the team, including performance reviews, team meetings, coaching sessions, and recruitment activities.
- Responsible for Government business expansion in the East Region.
- Established strong relationships with key partners across the region to identify new opportunities for expansion.
Head – Business Development
Unacademy – Patna Center
06.2022 - 09.2022
- Designed and implemented strategic admission and marketing plans, driving a significant increase in enrollment and revenue.
- Developed policies and procedures for student enrollment, ensuring compliance and seamless operations.
- Represented the institution at networking events, student fairs, and educational forums, enhancing brand visibility.
- Led a high-performing marketing and admissions team, tracking leads follow-ups, enrollment, webinar and seminars report.
Branch Manager – Ranchi
NSPIRA (Narayana Educational Institute)
09.2021 - 05.2022
- Targeting audience class 7th to 12th studying students for enroll in foundation, medical and engineering preparations.
- Highly range for admission follow-ups with BTL and ATL planned activities.
- Handled a team of 15 PROs, Telly callers etc and tracking leads follow-ups, enrollment, webinar and seminars report.
- Identify prospects and development sales strategies to secure new business in small towns. Good technical knowledge of online training.
- Found and tie-ups with good school for SIP/ADC/NACST/NSAT/NSCORE programs.
State Head – Business Development
NSPIRA (Narayana Educational Institute)
09.2019 - 03.2021
- Looking after UP–EAST, Bihar and Jharkhand
- Handling a team of 5 Business Development Manager and Team Lead.
- Responsible for Acquisition of New Schools into Company’s fold.
- Identifying the potential market/customer for Company’s Product n-Guide (School Integrated Solution).
Regional Manager
Educational Initiatives Pvt Ltd
11.2018 - 08.2019
- Responsible for Acquisition of New Schools into Company’s fold.
- Identifying the potential market/customer for Company’s Product (Assessment and learning solution for Indian School).
- Responsible for revenue generation from New and Existing Schools through Sales of Company’s Product (Assessment and learning solution).
Regional Manager
Smartclass Educational Services Pvt Ltd
02.2018 - 11.2018
- Looking after Jharkhand belt including Jamshedpur, Dhanbad, Bokaro, Deoghar, Ranchi; Hazaribagh, Chaibasa etc.
- Handling a team of 4 Area Managers and look after the School Solution Group.
- Product presentation to management, teachers, parents and students as required.
Territory Franchise Development Manager
Zee Learn Ltd (Essel Group)
06.2013 - 01.2018
- Marketing Support: responsible for providing marketing support to all Business Partner’s of P-12 Business of Eastern and Central UP through assisting, supervising, making marketing plan, ROI of centre as well managing for better result.
- Measuring effectiveness of BTL and ATL activities through feedbacks.
- Execution of Marketing and Sales plans on the ground. Providing local inputs for budgeting of cost involvement with respect to business development, branding etc on various below the line (BTL) marketing/ promotional initiatives.
Business Development Manager
Tata Interactive Systems
10.2010 - 03.2013
- Looking after Western UP belt including Jhansi, Jalaun, Lalitpur, Hamirpur, Mahoba etc.
- Identifying the potential market/customer for Tata product ClassEdge (an integrated learning solution for Indian School).
- Product presentation to management, teachers and parents as required.
Relationship Manager
Kotak Direct
07.2006 - 08.2010
- To convert the lead generated by the company and did cold call for lead generation.
- Effective implementation of company sale strategy.
- To conduct corporate presentation and organize small school events.
Education
PGDBM + MBA - Marketing & Finance
Institute of Marketing management (IMM)
B.Com - undefined
Delhi University
10+2 - undefined
CBSE Board BISSS-III
Skills
- Strong analytical skills
- Strong commitment to success
- Effective team engagement
- Commitment to continuous learning
- Strategic negotiation skills
- Analytical decision making
- Strategic planning and P&L
Timeline
Assistant Vice President – Business Development (East)
MetabookXR
10.2022 - Current
Head – Business Development
Unacademy – Patna Center
06.2022 - 09.2022
Branch Manager – Ranchi
NSPIRA (Narayana Educational Institute)
09.2021 - 05.2022
State Head – Business Development
NSPIRA (Narayana Educational Institute)
09.2019 - 03.2021
Regional Manager
Educational Initiatives Pvt Ltd
11.2018 - 08.2019
Regional Manager
Smartclass Educational Services Pvt Ltd
02.2018 - 11.2018
Territory Franchise Development Manager
Zee Learn Ltd (Essel Group)
06.2013 - 01.2018
Business Development Manager
Tata Interactive Systems
10.2010 - 03.2013
Relationship Manager
Kotak Direct
07.2006 - 08.2010
B.Com - undefined
Delhi University
10+2 - undefined
CBSE Board BISSS-III
PGDBM + MBA - Marketing & Finance
Institute of Marketing management (IMM)
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