Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
SANTOSH KUMAR

SANTOSH KUMAR

Summary

Creative Design & Operations Lead with 12+ years of experience delivering high-impact solutions across branding, graphic design, motion graphics, UI/UX, and campaign management for top organizations including Battery Smart, Byju’s Exam Prep, Motorola, Lava, Hero MotoCorp, and Ossam Graphics & Printing. Proven expertise in leading large creative teams (20+ members), managing B2B/B2C campaigns Pan India, coordinating vendors, and executing end-to-end print, digital, and retail branding projects. Skilled in 2D/3D animation, video editing, UI prototyping, social media campaigns, ATL & BTL marketing, and event management, with strong command over Adobe Creative Suite, Figma, Blender, Rocketium, Trello, and Airtable. Adept at balancing creativity with operational efficiency and business goals, delivering projects on time, on brand, and within budget while mentoring teams and driving innovation.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Creative, Cross-functional Design & Ops Specialist

Battery Smart Pvt Ltd
Gurugram
04.2023 - Current
  • Creative Design & Campaigns: Create engaging designs for B2B and B2C campaigns, social media, marketing materials, and all department-related projects (Safety, Demand, HR, Expense, Founders’ Office).
  • Team Leadership: Lead the creative and video teams, assign and review tasks, share feedback, and maintain consistent brand quality.
  • Video & Content Production: Oversee video shoots, partner/driver spotlight shoots, influencer-led video campaigns, and podcast planning to enhance brand storytelling.
  • On-Ground & Event Execution: Manage station launches, milestone celebrations (e.g., 100th Swap Station), and other Pan-India brand activities.
  • ATL & BTL Campaign Management: Execute above-the-line and below-the-line activities, including print, digital, and on-ground brand activations.
  • Print & Retail Branding: Deliver end-to-end print projects, retail branding, and large-scale installations.
  • Vendor & Budget Management: Coordinate with vendors, negotiate pricing, handle PO creation, invoice submission, and budget tracking.
  • Project Tracking & Documentation: Maintain data sheets, track deliverables on Trello, and ensure smooth creative workflow.
  • UI/UX & Digital Support: Provide design inputs for website and partner/driver app UI/UX enhancements.

Deputy Design Manager

BYJUʼS Exam Prep
02.2021 - 04.2023
  • Team Leadership & Management: Managed a team of 20+ designers, ensuring task allocation, reviews, and training; improved productivity using Airtable and enhanced creative iteration speed via Rocketium.
  • Creative Development: Designed and supervised a wide range of deliverables including branding, print & digital creatives, social media ads, short videos, GIFs, emailers, online brochures, flyers, logos, SEM ads, LinkedIn ads, carousel creatives, and campaign assets.
  • Innovative Campaigns: Developed ad creatives for mobile lock-screen campaigns (notably for Xiaomi devices) that displayed dynamic ads on screen unlocks, driving user engagement.
  • Design & Animation: Created UI/UX assets, moodboards, 3D icons, vector-based 3D models, 2D/3D animations, and video content, ensuring innovation across media formats.
  • Training & Mentorship: Conducted training sessions for the team on creativity, design tools, and process improvement, fostering upskilling and growth.
  • Vendor & Event Management: Coordinated with vendors for offline branding, education center branding, office branding, and event execution, including price negotiation and quality assurance.
  • Ensured brand consistency across channels while maintaining high creative output and meeting tight deadlines.

Lead Graphic Designer

Motorola Mobility LLP
01.2019 - 01.2021
  • Managed a creative team, ensuring task allocation, review, and timely delivery of diverse design projects.
  • Designed and developed mock-ups, icons, GIFs, illustrations, posters, EDMs, pitch decks, and product presentations.
  • Delivered image editing, video editing, and typographic visuals to support campaigns and internal communication.
  • Created UI designs and app demo prototypes using Adobe XD; contributed to front-end using HTML, CSS3, Bootstrap.
  • Managed end-to-end event execution including hotel bookings for training sessions and branding during product launches.
  • Coordinated with vendors for print production, branding materials, and event setups, handling price negotiation to ensure quality within budget.
  • Maintained brand consistency while balancing creativity, technical execution, and cost efficiency.

Key Skills Used:Company Overview: Contract

  • Create and developing mock-ups, icon, gif, image editing, video editing, EDM, poster, illustrations and digital images, typographic, Product PPT, Pitch deck, responsible of fully end to end task of graphic and user interfaces, using HTML, CSS3, Bootstrap, providing app demo prototype in Adobe XD.
  • Contract

Senior Executive Graphic Designer

LAVA International Ltd.
10.2017 - 12.2018
  • Managed a creative team, overseeing task assignments, reviewing outputs, and ensuring timely project delivery.
  • Designed product launch presentations with animations for new mobile releases.
  • Created a wide range of marketing materials including flyers, brochures, EDMs, booklets, and social media creatives.
  • Designed event and festival creatives, GIFs, and campaign visuals aligned with brand guidelines.
  • Produced 2D animations and video edits to enhance product storytelling and marketing engagement.
  • Led a branding initiative by designing the logo and identity for Lava Service Academy.
  • Coordinated with marketing and product teams to align creative outputs with business goals.

Senior Graphic and Motion Designer

Hero MotoCorp Ltd.
Gurugram
03.2015 - 10.2017
  • Designed and produced Owner’s Manuals, Training Manuals, Coupon Cards, Technical Handbooks, and Spare Parts Illustrations for motorcycles.
  • Created and refined wiring diagrams, technical diagrams, and illustrations, ensuring accuracy and clarity for technicians and customers.
  • Managed image editing, visual enhancements, and data storage organization to streamline publishing workflows.
  • Developed 2D animations and motion graphics to simplify technical concepts and improve training material effectiveness.
  • Collaborated with cross-functional teams to ensure brand consistency and compliance across all design outputs.
  • Delivered print-ready and digital-ready files while ensuring alignment with corporate guidelines and technical accuracy.

Graphic Designer

Ossam Graphics Printing
01.2013 - 03.2015
  • Designed a wide range of creatives including visiting cards, wedding cards, posters, flyers, hoardings, banners, web banners, icons, books, and branding materials.
  • Worked across screen printing, offset printing, and digital printing, ensuring accuracy and high-quality output.
  • Collaborated with clients to understand requirements and translate ideas into visually appealing designs.
  • Managed end-to-end print production from design to final delivery.
  • Oversaw hoarding installation and outdoor branding to ensure proper execution.
  • Maintained consistency in branding and design aesthetics across all formats.

Education

MBA - Marketing Management

Amity University Online
07-2025

Bachelor of Arts - Arts And Humanity

University of Delhi Open Learning
09-2017

Scooter & Motorcycle Mechanic - Technical

ITI Delhi
06-2011

Skills

  • Graphic & Print Design
  • Branding & Identity
  • UI/UX Design Prototyping
  • Motion Graphics 2D/3D Animation
  • Video Editing & Post-Production
  • Social Media Campaigns
  • Digital Marketing Creatives (SEM, EDM, Carousel, Lock Screen Ads)
  • Event & Retail Branding (E2E Execution)
  • Vendor Coordination Price Negotiation
  • Print Production Management
  • Project & Task Management (Trello, Airtable, Rocketium)
  • Team Leadership Training & Mentorship
  • Cross-functional Collaboration
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD)
  • Figma Blender HTML CSS Bootstrap

Certification

  • Web Designing & Multimedia
  • UI/UX Design
  • Graphic Designing
  • Hardware and Software
  • 3D Animation and Modeling
  • 2D Animation & Motion Graphic

Timeline

Creative, Cross-functional Design & Ops Specialist

Battery Smart Pvt Ltd
04.2023 - Current

Deputy Design Manager

BYJUʼS Exam Prep
02.2021 - 04.2023

Lead Graphic Designer

Motorola Mobility LLP
01.2019 - 01.2021

Senior Executive Graphic Designer

LAVA International Ltd.
10.2017 - 12.2018

Senior Graphic and Motion Designer

Hero MotoCorp Ltd.
03.2015 - 10.2017

Graphic Designer

Ossam Graphics Printing
01.2013 - 03.2015

MBA - Marketing Management

Amity University Online

Bachelor of Arts - Arts And Humanity

University of Delhi Open Learning

Scooter & Motorcycle Mechanic - Technical

ITI Delhi
SANTOSH KUMAR