Nopaperforms
Santosh Kumar Sahni
Digital Marketing - National Head
Bengaluru,KA
Summary
MBA Marketing with 11+ years of digital marketing experience with achievements in working with cross-functional teams to achieve marketing and brand development goals. Skilled in SEO, pay-per-click advertising, SEO, SMO, pay-per-click advertising, Google Ads, Facebook Ads, Google Analytics, Google Search Console, Proficient in social media monitoring and management tools. Basic HTML/PHP, Graphic Designing and Video Editing. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals.
Overview
3
3
Languages
6
6
Certifications
8
8
years of post-secondary education
11
11
years of professional experience
Work History
National Head - Digital Marketing
International Institute of Business Studies
Bengaluru Urban, Karnataka
11.2019 - Current
- Planning, developing, implementing and managing the overall digital marketing strategy.
- In addition, responsible for managing, guiding and training digital marketers and other marketing positions in the IIBS team.
- Managing leads and monitoring counsellor by Nopaperforms. Planing and implement activities by Nopaperforms to get more conversions (UG/PG Applications & Admissions). Retargeting the Nopaperform leads with the help of Google Ads and Facebook audience lists.
- Monitored and optimized advertising campaigns using Google and Facebook. Running the Google Display Network ads, YouTube campaigns, and Facebook ads, Remarketing with Google and Facebook. And observe competitors ads strategy.
- E-Mail Marketing by Nopaperform CRM and review and doing A/B testing.
- Maintaining online reputation of IIBS at Quora, Google Business, and Educational portal, etc.
- Monitoring campaigns and communicating with the vendors i.e Shiksha, Getmyuni, CollegeDunia, MBAUniverse, and CollegeSearch, etc.
- On-page and Off-page SEO planing and measuring the performance by team.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Weekly and monthly reports and review sharing to reporting person.
Manager - Digital Marketing
International Institute Of Business Studies
Bangalore Urban, India
12.2016 - 11.2019
- Build, plan and implement overall digital marketing strategy Manage and train rest of team Measure ROI and KPIs Oversee all company's social media accounts Suggest activities for improving quality of online content Track and measure SEO and Google Analytics metrics and provide reports Handling on-page and off-page optimization for websites with my team.
- Generated daily leads by doing e-mail marketing, Google Ads, re-marketing, social posting etc.
- Updates news & events of IIBS on website & blog creating graphic images for banner/display ads and post.
- Managed team of 3 direct reports engaged in ongoing product optimization, account management and ad placement on company website.
Assistant Manager - Digital Marketing
International Institute Of Business Studies
Bengaluru Urban, Karnataka
08.2011 - 11.2016
- Planning and managing marketing campaigns that promote our institute's brand, and services.
- Duties include planning campaigns, Google Ads, Facebook Ads, monitoring top educational portal, analyzing metrics, and identifying trends.
- Built, implemented and updated effective SEO strategies with team.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target program based on keyword targeting.
- Researched and monitored social media campaigns and e-marketing campaign results.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Managed team of 3 direct reports engaged in ongoing product optimization, account management and ad placement on company website.
Search Engine Optimization Executive
International Institute of Business Studies
Bangalore Urban, India
08.2010 - 07.2011
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Maintained Google Webmaster Tools accounts and monitored for crawling and indexing issues.
- Built, implemented and updated effective SEO strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Increased customer engagement through social media.
Relationship Officer
Aircel
Bengaluru Urban, Karnataka
05.2010 - 08.2010
- Met administration or HR in the company to introduce the Aircel Postpaid SIM and it's benefits.
- Inquired about current tele-service levels and offered upgrades.
- Achieved aggressive monthly target of 30 customers consistently.
- Identified new targets, developed new business opportunities and presented product lines to customers.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal target.
Management Trainee
Enaviya Information Technologies Pvt. Ltd
Bengaluru Urban, Karnataka
01.2010 - 03.2010
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Responded to email and social media messages according to prescribed policies.
- Analyzed SEO outreach goals and presented findings to marketing director.
Education
PGPBM - Retail Management
International Institute of Business Studies
Bangalore Urban 08.2009 - 09.2010
MBA - Marketing Management
International Institute of Business Studies
Bagalore Urban 08.2008 - 09.2010
Bachelor of Science - Zoology, Botany & Chemistry
University of Allahabad
Prayagraj (formerly Allahabad) 06.2005 - 05.2008
Intermediate - Physics, Chemistry & Biology
Kendriya Vidyalaya New Cantt.
Prayagraj (formerly Allahabad) 04.2004 - 03.2005
High School -
Kendriya Vidyalaya New Cantt.
Prayagraj (formerly Allahabad) 04.2002 - 03.2003
Skills
Digital Marketing
undefinedCertification
Google Analytics Individual Qualification
Software
Sendinblue
PowerDirector
PaintNET
Interests
Watching Web Series & Movies
Cooking
Listening Songs
Web Browsing
Timeline
Google Analytics Individual Qualification
08-2020
Digital Sales Certification
04-2020
National Head - Digital Marketing
International Institute of Business Studies
11.2019 - Current
Beginner's Guide to Data & Data Analytics
08-2019
Google Ads Mobile Certification
03-2019
Google Ads Search Certification
03-2019
Google Ads Fundamentals
03-2019
Manager - Digital Marketing
International Institute Of Business Studies
12.2016 - 11.2019
Assistant Manager - Digital Marketing
International Institute Of Business Studies
08.2011 - 11.2016
Search Engine Optimization Executive
International Institute of Business Studies
08.2010 - 07.2011
Relationship Officer
Aircel
05.2010 - 08.2010
Management Trainee
Enaviya Information Technologies Pvt. Ltd
01.2010 - 03.2010
PGPBM - Retail Management
International Institute of Business Studies
08.2009 - 09.2010
MBA - Marketing Management
International Institute of Business Studies
08.2008 - 09.2010
Bachelor of Science - Zoology, Botany & Chemistry
University of Allahabad
06.2005 - 05.2008
Intermediate - Physics, Chemistry & Biology
Kendriya Vidyalaya New Cantt.
04.2004 - 03.2005
High School -
Kendriya Vidyalaya New Cantt.
04.2002 - 03.2003
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