SANTOSH KUMAR MUDDADA

Accomplished Business & Demand Planning professional with over 13 years of experience in executing end-to-end sales planning within the automobile industry. Skilled in developing and implementing strategies to reach customers, generate sales leads, and facilitate business forecasting for Demand Planning processes. Possess strong analytical and problem resolution skills, adept at understanding business requirements, driving incremental channel sales, expanding dealer networks, and enhancing profitability through business development initiatives, sales promotions, and target achievement.

• Played a pivotal role as a part of SVP launch strategy which resulted in sustaining volumes in 2020-21 and also gaining 1.5% market share.
• Led key endeavors to achieve program effectiveness of 80% and 90% in 2019 despite pandemic situation in 2020 as BS4 stock is liquidated well before March deadline. Achieved an industry forecasting accuracy of 98% over a period of 2 years.
• Instrumental in achieving product mix accuracy at 95% and contributed to new Launch Support mix aligned to ensure availability & success.
• Automated PMA files (Dashboards) & Target setting files leading to more accuracy & insights for field operations.
• Acted as SPOC for PAN India Employee Referral Program and automated process which improved turnaround time from 5 days to 2 days.
• Led key endeavors to position Figo as the (Sub B Segment) in Chindwara & Satna for more than a year.
• Drove sales efforts to ensure highest market share in Ecosport Goa & Bhopal market in the year 2014.
• Out-performed assigned annual target by 115% in 2014-15 and 102% in 2013-14.
• Recipient of AP Recognition Award for process automation by moving the entire process of Ford Family Program to SharePoint and designing a simple process that reduced time and man hours.

• Strategic Sales Planning/Programming
• Business/Data Analytics
• Industry, Market Share and Demand Forecasting
• Channel Sales
• Business Development Process Automation/Improvement
• Sales Budget Establishment
• Client & Stakeholder Relations
• Inventory Management