Summary
Overview
Work History
Education
Skills
Timeline
Generic

Santosh Kumar S

Dy.General Manager
Hyderabad

Summary

Results-driven Leader and visionary in Operations & Supply Chain with 23+ years of transformative expertise in Buying & Merchandising, Category Management, Retail Operations, Supply Chain Optimization, E-commerce/Quick Commerce and Strategic Business Development. Proven track record of driving exponential revenue growth, operational excellence, and profitability across large-scale retail networks. Adept in leading cross-functional teams, optimizing supply chains, and implementing data-driven strategies to achieve market leadership and sustainable business growth.

Overview

4
4
years of professional experience
2025
2025
years of post-secondary education

Work History

Deputy General Manager (B&M, Category Management, SCM & Strategy)

  • Streamlined operations across 6,500+ retail outlets in Co-ordination with RH, reducing costs and improving efficiency, while achieving breakeven performance for underperforming stores
  • Expanded the Distribution network from 2 to 18 DCs, achieving 93%+ order fill rates and reducing CAPEX by 20%
  • Enhanced supply chain efficiency, reducing bounce rates and cutting costs from 3% to 2.5%
  • Successfully launched 18 PAN India Distribution Centres, strengthening logistical capabilities and supply chain operations
  • Grew the FMCG category from ₹45 Cr to ₹4,200 Cr, driving an 18% margin improvement through strategic pricing and vendor negotiations
  • Introduced new categories with exceptional business strategies, contributing to a 30% revenue growth in FMCG
  • Led & Contributed to growth of FMCG, Surgical, Nutrition & Supplements categories, optimizing revenue growth, margins (top line & bottom line), and P&L performance
  • Let VM, planograms, monetization, NSS, and new format stores, enhancing store aesthetics and customer experience
  • Led upselling, cross-selling, and training strategies with effective product mix optimization
  • Managed space productivity, layout SOPs, and cross-departmental functions to maximize store efficiency
  • Increased online business share by 10% through targeted customer acquisition, retention strategies, and enhanced user experience
  • Managed e-commerce operations, driving a 10% revenue contribution through D2C channels
  • Leveraged MIS and data analytics to monitor business performance, identify opportunities, and implement corrective actions
  • Monitored KPIs and presented budget/forecast reports to senior management, ensuring data-backed decision-making
  • Reduced marketing spends by 15% through strategic AMC planning and loyalty programs
  • Implemented low-cost, high-impact customer acquisition strategies, expanding the customer base by 30%
  • Strategically enhanced Marketing spends from Brands to increase Revenues
  • Delivered 25% CAGR revenue growth YoY across stores, exceeding performance targets
  • Achieved breakeven for all new pharmacies within an average aging of 15 months through operational excellence strategies
  • Reduced staff attrition by 30% by fostering a positive work environment and efficient processes
  • Led vendor management and negotiation strategies, increasing gross margins and additional income by 5%
  • Introduced New Categories by Conducting Surveys, Competition Analysis & Market Intelligence and grew revenues by 30%
  • Optimized inventory management, ensuring low inventory levels, high turnover, and cost-effective working capital utilization
  • Improved lead times, reducing operational costs and enhancing supply chain efficiency
  • Spearheaded the automation of buying and supply chain processes, transitioning from Aldata to Microsoft Dynamics AX, improving operational efficiencies
  • Recruited, trained, and developed teams for DC operations, buying processes, and category management, enhancing overall performance
  • Fostered a culture of continuous innovation, adaptability, and operational advancements
  • Maintained stakeholder management and teamwork strategies, ensuring alignment across all levels
  • Monitored market trends, competitor activities, and customer behavior to identify growth opportunities and implement corrective actions
  • Presented actionable insights and strategic recommendations to senior management, driving revenue growth and operational improvements

Senior Executive - Buying & Merchandising (FMCG Category - Non-Foods)

Heritage Foods India Ltd
11.2006 - 11.2007
  • Managed FMCG (Non-Foods) procurement, ensuring seamless stock allocation and vendor compliance
  • Designed and executed liquidation plans for slow-moving inventory, minimizing financial impact
  • Led planogramming, space planning, and store setups, achieving 95% fill rates and reducing excess inventory by 20%
  • Consistently achieved sales targets, contributing to regional profitability
  • Enhanced category performance through effective TOT implementation and promotional strategies

Buyer & Customer Service Supervisor (CSS)

Spencer's Hypermarket
04.2004 - 11.2006
  • Led FMCG procurement, including forecasting and vendor negotiations
  • Reduced inventory shrinkage by 15% through proactive stock control measures
  • Ensured planogram compliance and optimized SKU rationalization, improving ROI
  • Managed Floor Operations and increase revenue generations by 20% YOY up to 120cr
  • Streamlined purchase cycles, enhancing category profitability
  • Improved inventory turnover through effective stock management

Education

Advanced & Strategic Management -

Indian Institute of Management Kozhikode

Bachelor's Degree - Commerce

Monad University

Skills

Strategic Leadership

Timeline

Senior Executive - Buying & Merchandising (FMCG Category - Non-Foods)

Heritage Foods India Ltd
11.2006 - 11.2007

Buyer & Customer Service Supervisor (CSS)

Spencer's Hypermarket
04.2004 - 11.2006

Deputy General Manager (B&M, Category Management, SCM & Strategy)

Bachelor's Degree - Commerce

Monad University

Advanced & Strategic Management -

Indian Institute of Management Kozhikode

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