Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Hobbies and Interests
Timeline
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SANTOSH KUMAR VAISHYA

Delhi

Summary

Senior Media Buyer with expertise in developing and managing high-impact Meta ad campaigns that enhance client portfolio performance. Proficient in full-funnel strategy, daily optimization, and cost reduction to maximize ROI. Strong project management and communication skills facilitate efficient execution across departments.

Overview

6
6
years of professional experience

Work History

Senior Media Buyer

Supafitgrow
Remote
04.2025 - Current
  • Strategically built and managed high performing Meta ad campaigns across diverse client portfolios, optimizing for lead cost and performance goals
  • Conducted daily performance analysis and optimization to improve campaign efficiency and scale results
  • Delivered clear, data-driven internal reports weekly and presented actionable insights to account managers
  • Developed and executed full-funnel campaign strategies aligned with client objectives and brand messaging
  • Collaborated with cross-functional teams to brainstorm innovative campaign ideas and ensure seamless execution
  • Spearheaded creative development by providing performance-based feedback and direction to video editors, graphic deginer and copywriter
  • Managed project management via Monday.com and maintained proactive communication with the team via google meet huddles to ensure alignment and workflow efficiency

Media Buyer

Gym Launch
Remote
03.2022 - 03.2025
  • Responsible for managing META ad campaigns and contributing to R&D projects
  • Create, manage, and optimize META ad campaigns for 50 gym locations daily
  • Work with the Research & Development team on various projects from Testing New Offers, Deploying New Organic Sites, Diversifying Lead Generation Processes to Google & TikTok, Database Reactivation, Gohighlevel Lead Nurture, Done for Appointment Project, and Closebot AI Project
  • Possess strong skills in creative design using Canva and compelling copywriting

Social Media Marketer & Strategist

Upwork
11.2019 - 02.2022
  • Experienced social media marketing specialist
  • Specialized in running META ad campaigns for local gyms and fitness centers
  • Focused on generating quality leads and sales cost-effectively

GoHighLevel Marketing Automation Specialist

Upwork
11.2019 - 02.2022
  • Marketing automation specialist focusing on GoHighLevel
  • Created funnels, websites, triggers, workflows, and campaigns in GoHighLevel based on best practices
  • Specialized in marketing automation

Education

Master's degree -

Paris-Sud University
06.2020

Master's degree -

KTH Royal Institute of Technology
06.2019

Bachelor's degree -

Delhi Technological University
06.2018

Skills

  • Project Management
  • Lead Generation Strategies
  • Digital Advertising
  • Media Buying
  • Campaign Execution
  • Data Analytics
  • Canva
  • Gohighlevel
  • Clickfunnels
  • Zapier

Accomplishments

  • Ad Budget Management, Managed META ad budget of $1M annually
  • Lead Conversion Boost, Increased lead conversion rate by 30% within a year
  • Campaign Development Success, Developed successful ad campaigns for 50 gyms daily
  • Lead Generation Excellence, Generated 5000+ leads through META ads

Websites

Hobbies and Interests

  • Enjoys reading
  • Listening to music
  • Keeping fit
  • Socializing with friends

Timeline

Senior Media Buyer

Supafitgrow
04.2025 - Current

Media Buyer

Gym Launch
03.2022 - 03.2025

Social Media Marketer & Strategist

Upwork
11.2019 - 02.2022

GoHighLevel Marketing Automation Specialist

Upwork
11.2019 - 02.2022

Master's degree -

Paris-Sud University

Master's degree -

KTH Royal Institute of Technology

Bachelor's degree -

Delhi Technological University

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SANTOSH KUMAR VAISHYA