SANTOSH KUMAR VAISHYA
Delhi
Summary
Senior Media Buyer with expertise in developing and managing high-impact Meta ad campaigns that enhance client portfolio performance. Proficient in full-funnel strategy, daily optimization, and cost reduction to maximize ROI. Strong project management and communication skills facilitate efficient execution across departments.
Overview
5
5
years of professional experience
Work History
Media Buyer
Gym Launch
Remote
03.2022 - 03.2025
- Responsible for managing META ad campaigns and contributing to R&D projects
- Create, manage, and optimize META ad campaigns for 50 gym locations daily
- Work with the Research & Development team on various projects from Testing New Offers, Deploying New Organic Sites, Diversifying Lead Generation Processes to Google & TikTok, Database Reactivation, Gohighlevel Lead Nurture, Done for Appointment Project, and Closebot AI Project
- Possess strong skills in creative design using Canva and compelling copywriting
Social Media Marketer & Strategist
Upwork
11.2019 - 02.2022
- Experienced social media marketing specialist
- Specialized in running META ad campaigns for local gyms and fitness centers
- Focused on generating quality leads and sales cost-effectively
GoHighLevel Marketing Automation Specialist
Upwork
11.2019 - 02.2022
- Marketing automation specialist focusing on GoHighLevel
- Created funnels, websites, triggers, workflows, and campaigns in GoHighLevel based on best practices
- Specialized in marketing automation
Education
Master's degree -
Paris-Sud University
06.2020
Master's degree -
KTH Royal Institute of Technology
06.2019
Bachelor's degree -
Delhi Technological University
06.2018
Skills
- Project Management
- Lead Generation Strategies
- Digital Advertising
- Media Buying
- Campaign Execution
- Data Analytics
- Canva
- Gohighlevel
- Clickfunnels
- Zapier
Accomplishments
- Ad Budget Management, Managed META ad budget of $1M annually
- Lead Conversion Boost, Increased lead conversion rate by 30% within a year
- Campaign Development Success, Developed successful ad campaigns for 50 gyms daily
- Lead Generation Excellence, Generated 5000+ leads through META ads
Hobbies and Interests
- Enjoys reading
- Listening to music
- Keeping fit
- Socializing with friends
Timeline
Media Buyer
Gym Launch
03.2022 - 03.2025
Social Media Marketer & Strategist
Upwork
11.2019 - 02.2022
GoHighLevel Marketing Automation Specialist
Upwork
11.2019 - 02.2022
Master's degree -
Paris-Sud University
Master's degree -
KTH Royal Institute of Technology
Bachelor's degree -
Delhi Technological University