Summary
Overview
Work History
Education
Skills
Awards
Publications
Training
Disclaimer
Timeline
Generic

Santosh Madanrao Penak

Chh Sambhajinagar

Summary

Dynamic marketing and product management professional with a strong foundation in agricultural practices and crop management, seeking to leverage expertise for organizational success and societal impact. Proven ability to identify growth opportunities and implement effective strategies that enhance product visibility and market reach. Committed to continuous professional development and fostering collaborative relationships within teams to achieve shared goals. Eager to contribute innovative solutions that align with the organization's mission while promoting sustainable practices in the industry.

Overview

11
11
years of professional experience
2016
2016
years of post-secondary education

Work History

Regional Sales Manager - Chh Sambhajinagar

SWAL Corporation Ltd
06.2023 - Current
  • Responsible for regional business of SWAL’s Insecticide, Fungicides, Herbicides, Biologicals portfolio & looking after Marathwada region & handling 6 territories.
  • Responsible for regional sales targets, KPIs, individual & team execution
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Manage staff, operations, & resources to deliver profitable growth.
  • Developed and maintained positive relationships with Channel partners in assigned sales territories.
  • Design & implement sales staff compensation, & incentive programs to achieve their targets.
  • Monitor customer activity and improve customer satisfaction.
  • Increased regional sales by implementing strategic marketing plans and nurturing key channel relationships.
  • Accountable for focusing on sales revenue & building a pipeline through referrals, digital leads & ideal prospect outreach.
  • Responsible for reductions in Overdue Outstanding & Daily Sales Outstanding Management (DSO)
  • Achievements:
  • 1. Successfully conducted 7 retailer level launches for new products Harmetry, Canora EZ, Sperto, Aryn & Bioclassic across the region.
  • 2. Driven campaign for Oxalis with liquidation of 8 MT sales in a region.
  • 3. Successfully developed new brands of SWAL such as Harmetry, Oxofen, Trishuk, Bioclassic, Sperto & Aryn

Field Marketing Manager - Jaipur

SWAL Corporation Ltd
04.2022 - 05.2023
  • Responsible for implementation of marketing strategies in the region, subject to budget parameters at regional and Territory levels and support regional sales objective.
  • Work closely with Zonal Marketing Lead, Crop Managers, and initiate development of campaign plans for brand promotion of specific products & Crop packages.
  • Facilitate the sales team in achieving their objectives/ budgets/ targets through training, monitoring & reporting campaigns, arranging promotional inputs, plan & allocation of demos, allocation & monitoring of sales promotion budgets, selection & appointing of temporary staff.
  • Provide guidance in organizing “Product/ Strategy meets” and “Trade Meets.”
  • Maintain data regarding dealers, farmers / village level.
  • Implement crop specific/ product specific/ segment specific marketing strategies
  • Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review
  • Develop market intelligence & knowledge conducive to business development, by assessing the crop - wise / product wise potential and existing market size
  • Drive strategy meets and trade meets in coordination with the sales team
  • Ensuring capability development of the FOs and improving the FO productivity
  • Training / implementation of CRM applications & Ensure 100% utilization.
  • Achievements:
  • 1. Successfully developed new brands which has given identity to SWAL in market- Cascade & Canora with campaign success in Jaipur & Jodhpur region.
  • 2. Successfully driven Campaigns for Demand generation in Kharif crops - Soybean, Groundnut & Paddy as well as major Rabi crops - Cumin, Onion, Vegetables to develop SWAL’s product portfolio in Rajasthan.
  • 3. Successfully conducted 5 retailer level launches of new products in Kharif’22.
  • 4. Driven various SWAL’s channel Level & field level projects such as BGP, CWK, F-3, nurture.farm.
  • 8. Collaboration for demand generation with team of ITC & DEHAT.

Territory Manager - Amravati

UPL Limited
08.2016 - 03.2022
  • Working & developing the business of Pesticides, Fungicides & herbicide for UPL in AMRAVATI territory.
  • Regularly meet the distributors, obtain orders, execute supplies and collect payment on time to achieve target.
  • Organize market development activities as per monthly plan to disseminate product performance.
  • Regularly monitor stock availability with distributor / retailers, divert unsold stocks to liquidate stocks & to avoid sales returns. Driving and generating demand thru large scale farmer contacts in Preseason and Postseason activities.
  • Evaluating competitor’s activity and developing appropriate responses.
  • Attending trade shows and exhibitions when required.
  • Achievements:
  • 9. Got UPL’s National Winner Award as Best Territory Manager for outstanding performance during FY2019-20.
  • 10. Got Seed Treatment Champion Award for the outstanding performance with seed treatment portfolio (Kharif-2021)

Management Sales Trainee - Akola, Washim, Pusad

Monsanto India Ltd.
04.2015 - 07.2016
  • Working & developing the business of cotton & Roundup herbicide for Monsanto in Akola, Washim, Yavatmal (Pusad)
  • Involved in developing sales & marketing strategies.
  • Liaising with customers & the dealer network to answer and resolve their queries.
  • Identifying and then researching potential leads and opportunities.
  • Constantly developing existing sales processes which will generate sustainable growth.
  • Responsible for developing own portfolio of customers.
  • Writing accurate & informative sales reports and documentation.
  • Achievements:
  • 1. Have successfully sold 25000 Pkts of Cotton Seeds with less than 5% sales return.
  • 2. Contacted over 10000 farmers from 150 villages through more than 50 VLM’s and Crop shows.
  • 3. Successfully achieved the sales budget of Roundup.
  • 4. Got Deltapine Champion Award
  • 5. Headed a team of 5 MDO’s in Pusad territory and operating a business with more than 350 Dealers & 8 Distributors.

GH Research Officer (GM Corn)

Syngenta India Ltd, Chh Sambhajinagar
07.2014 - 12.2014
  • To plan and implement the Project of Trait Introgression (Gene Infusion) in elite Conventional inbred lines of Corn, to undertake event efficacy study trials and Hybrid Seed Productions of Regulated Green Corn in the greenhouse.


Education

PGD in Business Administration - Operations Management

Symbiosis Centre for Distance Learning
Pune, Maharashtra

M.Sc. (Ag) - Molecular Biology & Biotechnology

G.B. Pant University of Agriculture & Technology
Pantnagar, Uttarakhand

B.Sc. - Agricultural Biotechnology

MGM College of Agricultural Biotechnology
Chh Sambhajinagar, Maharashtra

Skills

  • Microsoft Office Word, Excel, PowerPoint, Access

- Business development expertise

- Collaborative team development

- Strategic development

- Marketing data analysis

- Expertise in managing product launches

- Strategic campaign management

- Cross-functional teamwork

- Brand positioning expertise

- Digital marketing strategies

- Flexible problem-solving

- Project management coordination

- Forecasting based on data analysis

Awards

1. Department of Biotechnology (Government of India) fellowship for Master Program (2011-13), 2. JNU-DBT All India Rank - 35th (Year: 2011), 3. ICAR All India Rank - 106th (Year: 2011)

Publications

In vitro plant development of Eleusine coracana via indirect organogenesis and somatic embryogenesis using mature seeds as explants (Current Science, Vol. 115, No.1, 10 July 2018)

Training

Industrial On-Job Training on “Production of Baker’s Yeast by Fermentation” at AB MAURI INDIA PVT LTD, Chiplun, Ratnagiri, Maharashtra (Duration: July 20th, 2012- August 20th 2012)

Disclaimer

I hereby declare that all the information given above is true and complete to the best of my knowledge. Place: Chh Sambhajinagar Date: Santosh Madanrao Penak

Timeline

Regional Sales Manager - Chh Sambhajinagar

SWAL Corporation Ltd
06.2023 - Current

Field Marketing Manager - Jaipur

SWAL Corporation Ltd
04.2022 - 05.2023

Territory Manager - Amravati

UPL Limited
08.2016 - 03.2022

Management Sales Trainee - Akola, Washim, Pusad

Monsanto India Ltd.
04.2015 - 07.2016

GH Research Officer (GM Corn)

Syngenta India Ltd, Chh Sambhajinagar
07.2014 - 12.2014

M.Sc. (Ag) - Molecular Biology & Biotechnology

G.B. Pant University of Agriculture & Technology

B.Sc. - Agricultural Biotechnology

MGM College of Agricultural Biotechnology

PGD in Business Administration - Operations Management

Symbiosis Centre for Distance Learning

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