Santosh P
Area Sales Manager -B2B
Bangalore
Summary
Experienced Area Sales Manager with 6+ years of experience in B2B sales, New Client Acquisition, business development, and sales strategy. Skilled in leading cross-functional teams, optimizing supply chain processes, and driving revenue growth, with a strong focus on client relationship management, vendor partnerships, and market expansion. Adept at territory management, logistics, and B2B sales.
Overview
8
8
years of professional experience
1
1
Language
Work History
Assistant Manager
Delhivery Ltd
07.2025 - 12.2025
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Team handling (24 Field officers)
- Onboarding potential retail outlets
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Developed strong working relationships with staff, fostering a positive work environment.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service.
- Engaged with customers to gather feedback, using insights to improve service and product offerings.
- Established team priorities, maintained schedules and monitored performance.
Area Sales Manager – B2B Sales
Udaan (India’s Biggest B2B Platform)
04.2024 - 03.2025
- Team Leadership & Territory Management: Oversaw FMCG category operations across South and East Bangalore, aligning with defined company geography (GIS) to identify growth opportunities and expand market presence in underserved territories.
- Team Leadership & Development: Led a demand generation team, driving high performance through continuous training, mentoring, goal setting, and cross-functional collaboration with supply chain and finance teams.
- Portfolio Management: Managed a monthly business portfolio of ₹2.1 Cr, ensuring consistent revenue growth, margin enhancement, and target achievement.
- Training and Development: Conducted training and development sessions for ground staff to improve product knowledge, sales efficiency, and customer service standards. Oversaw recruitment and onboarding processes, ensuring strategic hiring aligned with project demands and organizational goals.
- Business Development: Spearheaded market research and competitive analysis to identify untapped territories and develop new market entry strategies. Cultivated and strengthened relationships with dealers, distributors, and channel partners, driving B2B sales and expanding the existing distribution network.
- Client Relationship & Retention: Implemented robust customer retention strategies, focusing on relationship building with existing clients to enhance client loyalty and repeat business. Collaborated with key clients for credit approval processes.
- Sales Analytics & Performance Management: Utilized performance metrics and sales analytics tools to track regional sales performance and analyze trends. Conducted regular performance reviews and aligned sales goals with operational KPIs, contributing to strategic planning and forecasting.
- Operations Oversight: Directed day-to-day retail operations, ensuring timely execution of sales plans, supply coordination, and customer fulfillment across assigned geographies.
- Process Optimization: Championed process optimization initiatives, streamlining operational workflows to improve efficiency and reduce costs. Ensured high standards of interpersonal collaboration, acting as a liaison between internal teams, partners, and stakeholders to achieve operational excellence.
Assistant Manager – Sales and Business Operations
Green Grocers
06.2022 - 05.2023
- Team Leadership & Target Achievement: Lead and manage teams to ensure operational targets are met ahead of deadlines, focusing on optimizing performance and productivity. Monitor team progress, provide guidance, and ensure alignment with organizational goals to maintain high operational standards.
- Logistics & Operations Oversight: Coordinate with internal transport departments to ensure the timely delivery of consignments, optimizing logistics to meet client needs. Oversee the efficient flow of goods and services, minimizing delays.
- Client Relationship Management: Serve as the primary point of contact for clients, ensuring timely and accurate updates on consignment status and addressing inquiries. Organize meetings with clients to clarify pricing structures and product charges.
- B2B Marketing & Vendor Management: Implement and manage on-field B2B marketing initiatives to promote company products and services within designated regions. Build and maintain strong relationships with vendors and distributors, working closely to ensure timely product delivery and enhance supply chain efficiency.
- Sales Tracking & Issue Resolution: Keep track of sales performance, address customer complaints, and ensure swift resolution of any operational issues to maintain client satisfaction and retention.
Operations & BD Specialist
Udaan (India’s Biggest B2B Platform)
09.2019 - 05.2022
- Vendor & Customer Management: Managed and maintained relationships with B2B vendors and retail customers across three strategic pin codes. Oversaw vendor acquisition and activation efforts, driving the establishment of new business relationships to expand the customer base and improve market share.
- Market Program Development: Developed and optimized market programs to meet planned volume targets, ensuring programs were effectively executed and delivered according to business requirements.
- Sales Strategy & Execution: Developed and executed a detailed sales strategy for vendor visits, based on a structured beat plan, to maximize engagement and drive sales growth. Conducted regular sales pitching of categories and brands to vendors, boosting product visibility and driving product uptake across assigned territories.
- Market Research: Conducted market research and competitive analysis to identify emerging trends and market opportunities, ensuring the development of effective strategies for continued business growth.
- Operational Excellence: Ensured high standards of customer service and financial performance in the assigned areas, regularly reviewing and analyzing sales metrics to inform data-driven decisions. Maintained meticulous records of customer interactions and sales performance, ensuring accuracy and enabling effective tracking of targets and results.
Operations and Business Development Executive
Helico Food Labs (Beverage Company)
08.2017 - 05.2019
- Sales & Marketing Strategy Development: Developed and executed sales and marketing strategies, effectively communicating these strategies to the team, leading to successful revenue generation and market expansion. Analyzed market trends and performance metrics to identify business growth opportunities, driving sales and new client acquisition.
- Team Leadership: Led cross-functional teams, ensuring clear communication across all levels of the organization to achieve operational goals and sales targets.
- Cross-Functional Coordination: Collaborated with senior leadership, including direct interaction with the Founder and CEO, to align operational strategies with company objectives and growth plans.
- Vendor & Material Management: Controlled material delivery timings and schedules, ensuring timely and accurate deliveries from all vendors and facilitating smooth in-park deliveries through store operations. Collaborated with vendors and suppliers, optimizing the delivery process to meet business demands and minimize delays.
- Supply Chain & Logistics Management: Coordinated with front-end operations to ensure timely dispatches of finished goods (FG), contributing to smooth logistics operations and on-time deliveries. Managed supply chain operations, including planning, logistics, and inventory control.
- Market Program Development: Developed and optimized market programs to meet planned volume targets, ensuring programs were effectively executed and delivered according to business requirements.
Education
Master of Commerce - undefined
GPA: 70.8%
Bachelor of Commerce - undefined
GPA: 68.85%
Skills
Team Handling
PERSONAL DETAILS
- Father’s Name: V. Palani (Late)
- Mother’s Name: N. Sumathi
- Date of Birth: 16th May 1993
- Gender: Male
- Nationality: Indian
Timeline
Assistant Manager - Delhivery Ltd
07.2025 - 12.2025
Area Sales Manager – B2B Sales - Udaan (India’s Biggest B2B Platform)
04.2024 - 03.2025
Assistant Manager – Sales and Business Operations - Green Grocers
06.2022 - 05.2023
Operations & BD Specialist - Udaan (India’s Biggest B2B Platform)
09.2019 - 05.2022
Operations and Business Development Executive - Helico Food Labs (Beverage Company)
08.2017 - 05.2019
- Master of Commerce,
- Bachelor of Commerce,