- 20+ years in gaming, with 16 years in game design.
- Led design on blockbuster titles earning $100M+ annually, including Bingo Bash and Farmville 2.
- Principal designer of Bingo Bash, the most successful game built in India.
- Secured patents for innovative game mechanics.
- Proven expertise in crafting highly engaging, profitable experiences.
Hi, I’m
Santosh Palaniswamy
Bangalore
Summary
Overview
14
years of professional experience
Work History
GARENA
Lead Game Designer
05.2021 - 07.2024
Job overview
- Spearheading the creation of an innovative mobile title tailored for the Indian market
- Pioneered the genre's inaugural Synchronous Multiplayer experience, enhancing real-time engagement
- Strategically integrated untapped payment solutions to overcome regional transaction challenges in mobile gaming
- Meticulously crafted and documented comprehensive game design elements, ensuring a cohesive and engaging user experience
GSN Games
Lead Game Designer
01.2020 - 04.2021
Job overview
- Collaborated with cross-functional teams including product managers, developers, and artists to ensure seamless integration of new features and systems
- Expertly managed tight deadlines and rapid development cycles, consistently delivering high-quality products
- Directed and maintained the creative vision of the game from inception through its entire lifecycle
Freelance
Game Design Consultant
11.2017 - 03.2020
Job overview
- Spearheaded innovative feature development for Moonfrog Labs' Teen Patti Gold, enhancing player engagement
- Conceptualized and designed a captivating TV game show for Apra Games, merging interactive entertainment with mass appeal
- Drove the creative expansion of Pokerstars.com's portfolio, delivering compelling Jackpot Poker and Slots experiences
- Pioneered engaging gameplay mechanics for MechMocha's Ludo game, redefining a classic for the modern era
Mech Mocha
Lead Game Designer
07.2016 - 08.2017
Job overview
- Crafted Jetpack Joyride, a game tailored specifically for the Indian market, from initial concept to final product
- Innovated monetization strategies to align with the unique dynamics of the Indian gaming industry
- Developed culturally resonant game features to enhance engagement among Indian players
Zynga
Senior Game Designer
01.2015 - 06.2016
Job overview
- Lead revenue and retention optimizations, driving significant financial performance
- Conceptualized and implemented new features, successfully achieving targets exceeding $2 million
- Provided mentorship to junior designers, fostering talent and professional growth within the team
- Orchestrated game development scheduling and planning, while crafting and communicating a clear game vision
Super Lucky Casino
Lead Game Designer
03.2014 - 11.2014
Job overview
- Elevated bingo game design to align with premier industry standards
- Pioneered unique gaming experiences through innovative design
- Implemented advanced App Store Optimization (ASO) techniques to increase organic installs and improve keyword rankings
Bash Gaming/GSN Games
Lead Game Designer
03.2010 - 02.2014
Job overview
- Innovated engaging game mechanics seamlessly integrated with classic Bingo gameplay to enhance user experience
- Implemented social sharing features, leveraging Facebook's platform to boost app virality via likes, invites, and friend requests
- Developed strategic features to convert guest users into registered Facebook users, optimizing the mobile user journey
- Designed and introduced monetization strategies that successfully increased first-time and repeat purchases among established users
Education
University of Sheffield
Master of Business
01.2008
University Overview
Skills
- Excel data analysis skills
- Skilled in designing visual content using Google Slides
- AI drawing proficiency
- Figma design proficiency
- Image editing expertise
- Promotional campaign execution
- Game mechanics optimization
- Optimizing player experience
- Rapid prototype creation
LINKS
LINKS
Portfolio Link: https://santoshpod.wixsite.com/casual-game-designsTimeline
Lead Game Designer
GARENA
05.2021 - 07.2024
Lead Game Designer
GSN Games
01.2020 - 04.2021
Game Design Consultant
Freelance
11.2017 - 03.2020
Lead Game Designer
Mech Mocha
07.2016 - 08.2017
Senior Game Designer
Zynga
01.2015 - 06.2016
Lead Game Designer
Super Lucky Casino
03.2014 - 11.2014
Lead Game Designer
Bash Gaming/GSN Games
03.2010 - 02.2014
University of Sheffield
Master of Business
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