Santosh Panchal
Creative Graphic & Motion Graphic Designer
Mumbai,MH
Summary
Accomplished Creative Consultant and Graphic Motion Graphic Designer with a proven track record and Versatile, innovative, with over two decades at Ogilvy, McCann Advertising, enhancing brand visibility through expert use of Adobe Creative Suite and effective project management. Demonstrated ability to lead teams and improve processes, achieving high-quality visual outputs. Skilled in typography and possesses strong problem-solving abilities and team collaboration.
Overview
18
18
years of professional experience
Work History
Creative Consultant and Graphic Motion Graphic Designer
Gozoop Advertising
Mumbai
03.2024 - Current
- As Creative Consultant and Graphic Motion Graphic Designer since March 2024, I handle the creation of visual assets, including layouts, motion graphics, 2D animations, and pre-print designs
- My role involves ensuring high-quality outputs and timely delivery across multiple media platforms
- Worked on Brands: BN Group, Nutrica Cooking Oil, Tim Horton, Tata Tele Business Solutions, Dell Tech, Simply Fresh, Taj Hotels, Stellar International School, PayTM, Tata Steel
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Worked with cross-functional teams to achieve goals.
- Produced high quality visuals by utilizing strong typography skills, color theory knowledge, creative composition techniques.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
- Utilized typography, color, and layout to enhance visual communication and message clarity.
- Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
- Worked with customers to present mockups and collect information for adjustments.
- Coordinated with external vendors to ensure quality production of design materials.
- Executed photo editing and manipulation tasks to enhance visual content.
- Drew and printed draft charts, illustrations and other artwork using specialized computer software and plotters.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Designed compelling graphics and visual materials for marketing campaigns across various platforms.
- Determined size and layout of copy material and selected styles and size of fonts.
- Generated digital image files for use in digital and traditional printing.
- Developed layouts for product graphics, company collateral and web sites.
- Researched graphics software to speed and improve job production.
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Created illustrations, logos and other designs using software such as Adobe Photoshop, Illustrator and InDesign.
- Conducted research on design trends to maintain fresh and relevant visual content.
- Created design concepts and sample layouts using knowledge of layout and design principles.
- Collaborated with clients to determine the scope of projects, define objectives and deadlines.
- Generated ideas for promotional materials such as brochures, flyers and posters based on customer needs.
- Developed and created visual concepts for print, digital media, web design and other marketing materials.
- Produced vector and animated graphics for portions of television broadcasts.
- Developed creative concepts for client presentations, effectively communicating design vision.
- Performed photo retouching as needed for various projects including product photography.
Creative Support and Graphic Motion Graphic Designer
WPP - Ogilvy
Mumbai
10.2010 - Current
- Company Overview: formerly known Ogilvy & Mather
- As a freelance Creative Support and Graphic Motion Graphic Designer since October 2010, I collaborate with creative teams to produce layouts, image edits, and motion graphics, adapting designs for various media while maintaining brand consistency
- Formerly known Ogilvy & Mather
- Worked on Brands: Hindustan Uniliver - Dove Hair care and Body Care, Sunsilk, Ponds Skincare, Vasaline Skincare, Red Label, Bajaj Auto- Pulsar, Tata Motors - Launch campaign Harrier, Safari, Tiago CNG, Pidilite - Dr
- Fixit, Fevikwik, BMW Delhi - BMW JOY, Gran Coupé, F44, MINI, Serries 7, M340i and Serries 3, ICICI Lombarda insurance, Marico - Livon and Parachute hair care products, Amazon - Retail Shopping website Social Media, ITC - Classmate stationeries, Vivel Soap and body lotion, Fiama, Vodafone Idea - Telecom, Abott - Healthcare Digene, Federal Bank - Finance, IDBI Bank - Finance, Mondelez Foods India - Cadbury Gems, Fuse, Dairy milk, ACC - Cement and waterproofing solutions Social Media, Asian Paints - Paints and waterproofing solutions, Amararaja Batteries Ltd - Amaron and Powerzone Range of Batteries, Tata Play - Digital TV social Media (priorly Tata Sky), Nestle - Gerber Baby foods, Officer's Choice - Beverages, Tata - Sampann Foods and Salt, Hindustan Pencils - Natraj and Apsara pencils, ABP News Channel - Promotional Ads for events, Zandu- Pancharish, Ayurvedic Cough Syrup, Cipla -Omnigel, Godrej - Kala HIT, Laal HIT, Piagio - Vespa and Aprillia, Aditya Birla Pantaloon - Retails
- Generated ideas for promotional materials such as brochures, flyers and posters based on customer needs.
- Produced high quality visuals by utilizing strong typography skills, color theory knowledge, creative composition techniques.
- Adapted existing designs into new formats for use on different platforms such as mobile devices or social media channels.
- Analyzed and interpreted client briefs to create designs that meet business objectives.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Created illustrations, logos and other designs using software such as Adobe Photoshop, Illustrator and InDesign.
- Participated in brainstorming sessions to generate new ideas and concepts for projects.
- Generated digital image files for use in digital and traditional printing.
- Developed and created visual concepts for print, digital media, web design and other marketing materials.
- Marked up, pasted and compiled final layouts for printer.
- Produced vector and animated graphics for portions of television broadcasts.
- Executed photo editing and manipulation tasks to enhance visual content.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Used digital camera to produce layout prints for clients.
- Provided support to internal teams in developing creative concepts for campaigns.
- Determined size and layout of copy material and selected styles and size of fonts.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Collaborated with marketing teams to create cohesive designs for brand identity and promotional materials.
Senior Graphic Designer and HD Image Editor
McCann Worldwide
Mumbai
01.2007 - 09.2010
- As a Senior Graphic Designer and HD Image Editor from January 2007 to September 2010, I specialized in designing high-resolution graphics, media adaptations, and pre-print artwork, ensuring visually compelling and production-ready materials
- Worked on Brands: Jet Airways - JetLite and JetBlue and Jet Airways, Marico - Safola Cooking oil, Dabur - Chyavanprash, Elder - Healthcare
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Prepared instructions and guidance for workers assembling final layouts for printing.
- Conferred with clients to determine requirements and layout designs.
- Marked up, pasted and compiled final layouts for printer.
- Developed standard agency settings for plotter and laser printers to speed production work.
- Oversaw the production process, including selecting paper, inks, and finishes for print materials.
- Selected colors and themes while adding functionality to create new designs.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Worked effectively in team environments to make the workplace more productive.
Graphic Designer and HD Image Editor
Madison Communication
Mumbai
01.2004 - 12.2006
- As a Graphic Designer and HD Image Editor from January 2003 to December 2006, I worked on creating and refining graphic materials, high-definition image editing, and producing pre-print artwork for advertising and marketing projects
- Worked on Brands: Neelkanth - Real Estate, Godrej - Real estate, Blue star - All range of Air conditioners, Brother - Printers, Cinemax - Entertainment Multiplex, VVF Ltd
- - Jo Bath Soaps, Oberoi - Real estate Oberoi Mall, Commerz, Spring and Woods
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Prepared instructions and guidance for workers assembling final layouts for printing.
- Conferred with clients to determine requirements and layout designs.
- Marked up, pasted and compiled final layouts for printer.
- Developed standard agency settings for plotter and laser printers to speed production work.
- Oversaw the production process, including selecting paper, inks, and finishes for print materials.
- Selected colors and themes while adding functionality to create new designs.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Worked effectively in team environments to make the workplace more productive.
Education
2-Year Diploma - Graphics Design
Webtech System IT Institute
Mumbai, MaharashtraCommercial Graphics Designing Diploma -
Rachana Sansad Applied Art and Craft
MumbaiHSC - Science
Maharashtra State Board of Secondary and Higher Secondary Education
Mumbai, MaharashtraSkills
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere
- Adobe Animate
- Adobe XD
- Adobe Audition
- Adobe InDesign
- Packaging design
- Color theory
- Microsoft Office
- Figma
- Blender
- Typography
- Design Creation
- Project Management
- Layout Development
- Team Leadership
- Brand Compliance
- Quality Assurance
- Branding
- Graphic design
- Active listening
- Time management
- Computer proficiency
- Problem-solving abilities
- Expert in Adobe Photoshop
- Verbal and written communication
- Campaign development
Languages
Marathi
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkGig WorkWork Location
HybridRemoteOn-SiteImportant To Me
Career advancementWork-life balancePaid sick leave4-day work weekFlexible work hoursCompany CultureInterests
Travelling, Camping, Music
Software
Adobe Photoshop
Adobe Illustrator
Figma
Adobe after effects
Adobe Indesign
Midjourney AI
Adobe Lightroom
Timeline
Creative Consultant and Graphic Motion Graphic Designer
Gozoop Advertising
03.2024 - Current
Creative Support and Graphic Motion Graphic Designer
WPP - Ogilvy
10.2010 - Current
Senior Graphic Designer and HD Image Editor
McCann Worldwide
01.2007 - 09.2010
Graphic Designer and HD Image Editor
Madison Communication
01.2004 - 12.2006
2-Year Diploma - Graphics Design
Webtech System IT Institute
Commercial Graphics Designing Diploma -
Rachana Sansad Applied Art and Craft
HSC - Science
Maharashtra State Board of Secondary and Higher Secondary Education
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