SEO & Research: SEMrush, Ahrefs, Moz, Ubersuggest, Surfer SEO
Santosh Patil
Full-Funnel Growth Strategy • Team & Budget Leadership • B2B SaaS, ECommerce, Events & Real Estate
Bangalore
Summary
Strategic marketing leader with 14 years of experience in developing and executing full-funnel marketing functions across diverse sectors including B2B SaaS and eCommerce. Expertise in managing marketing strategy and budget, encompassing brand positioning, demand generation, SEO, and paid media. Proven ability to lead cross-functional teams and build scalable marketing engines that drive revenue growth.
Overview
4
4
Languages
4
4
Certifications
15
15
years of professional experience
Work History
Marketing Manager
Jhavtech Studios
04.2023 - Current
- Built and led the company's entire marketing function from the ground up, brand positioning, SEO framework, paid media, content workflows, CRM automation, and conversion funnels, managing a cross-functional team of 5 including content, design, and marketing specialists.
- Achieved 1,900+ organic high intended keyword rankings within 12-15 months, generating 5–8 qualified inbound B2B leads per month through a sustainable SEO strategy.
- Managed monthly digital marketing budget of AUD 5,000–8,000 across Google Ads, Meta Ads, and LinkedIn Ads, optimizing cost per lead (CPL), click-through rate (CTR), and return on ad spend (ROAS) to maximize campaign effectiveness.
- Led the redesign of the corporate website and landing pages, improving user experience, conversion rates, and enterprise lead generation.
- Developed lead generation campaigns with gated content, case studies, and downloadable resources, boosting marketing-qualified lead (MQL) volume and enhancing lead quality.
- Implemented automated email marketing and lead nurturing workflows, improving engagement and supporting the sales pipeline.
- Strengthened digital presence on Clutch, GoodFirms, The Manifest, and DesignRush, enhancing brand credibility and increasing organic visibility.
- Collaborated closely with leadership and sales teams to align marketing initiatives with business growth and revenue objectives.
Marketing Manager
House of Tailors
02.2022 - 03.2023
- Led the marketing team and owned a full-funnel strategy for a luxury fashion brand, driving a 250% increase in organic traffic within 12 months through an integrated SEO and content strategy and directly contributing to a 68% boost in monthly revenue.
- Scaled repeat purchase rate from 12% to 48% by designing and implementing omnichannel retention campaigns across WhatsApp, SMS, and email automation, improving customer lifetime value (LTV).
- Directed content production pipeline of 18–20 creatives/week, enhancing brand visibility and engagement among luxury fashion audiences.
- Overhauled customer experience by streamlining support operations and client communication workflows, resulting in higher post-sale satisfaction and increased referrals.
Conference Sales Manager
Amartze Event LLC
12.2020 - 10.2021
- Generated 500+ qualified exhibitor leads through a combination of targeted paid campaigns, organic marketing initiatives, and strategic outreach, exceeding lead generation targets by 40%+.
- Developed and managed the complete email marketing strategy, improving average email open rates from 5% to 35% through audience segmentation, A/B testing, and campaign optimization.
- Led delegate and speaker acquisition by identifying and engaging senior decision-makers through LinkedIn Sales Navigator, Google research, and personalized outreach campaigns.
- Managed event promotion across platforms including Eventbrite, Townscript, 10Times, and Conference Alerts, driving registrations and increasing event visibility.
Director of Conference
Beonza Consulting & Technologies Pvt. Ltd
07.2019 - 10.2020
- Executed end-to-end planning and management of B2B technology conferences across India, USA, UK, Australia, Singapore, Sri Lanka, and South Africa, enhancing global reach and audience engagement.
- Secured Zoho and Amadeus as title sponsors for the flagship HR Tech Mega Summit 2019.
- Coordinated with sponsors, speakers, vendors, and internal teams to deliver high-impact industry conferences.
- Coordinated sponsorships, speaker engagements, vendor negotiations, and internal collaboration, resulting in seamless delivery of high-impact industry conferences.
- Managed event budgets, timelines, stakeholder relationships, and post-event analysis, ensuring projects met objectives and delivered value.
Digital Marketing Operations Head
Chromozome Network Pvt. Ltd.
03.2019 - 06.2019
- Managed digital marketing operations and campaign delivery for multiple client accounts.
- Executed paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, increasing client visibility and engagement.
- Tracked campaign performance, budgets, KPIs, and ROI, providing optimization recommendations and performance reports.
- Worked with clients to develop digital marketing strategies aligned with business objectives.
- Tracked campaign performance, budgets, KPIs, and ROI, delivering optimization recommendations and comprehensive performance reports to enhance future strategies.
- Coordinated cross-functional teams for successful campaign execution, ensuring alignment with client objectives and satisfaction.
General Manager – Operations
1.21GWS
05.2016 - 02.2019
- Joined as the first employee and worked closely with the CEO to establish operational processes, build teams, and scale the business from the ground up.
- Played a key role in growing the organization to a 40+ member team, supporting hiring, onboarding, team management, and operational expansion.
- Managed day-to-day business operations across sales, marketing, customer support, and project delivery.
- Prepared business performance reports, monitored operational metrics, and supported budgeting, forecasting, and business planning.
- Planned and executed digital marketing initiatives including SEO, social media marketing, email marketing, PPC campaigns, and website optimization.
- Managed the company website, landing pages, and Google Analytics to monitor performance and improve lead generation.
Sr. Lead Generation Analyst
UNICOM Learning – Conferences & Training
02.2013 - 04.2016
- Led B2B lead generation and market intelligence initiatives supporting 75 to 250+ executive conferences annually across India, USA, Australia, Switzerland, South Africa, New Zealand, Singapore, Malaysia, and Sri Lanka, gaining extensive cross-market experience.
- Built and managed databases of 15Million+ across enterprise organizations using LinkedIn, ZoomInfo, Hoovers D&B, OneSource, Factiva, Kompass, and other premium research platforms.
- Executed targeted email marketing campaigns, resulting in increased delegate registrations, enhanced sponsor outreach, and higher event engagement.
- Developed industry-specific prospect lists for IT, BFSI, Manufacturing, Healthcare, Telecom, Retail, and Government sectors, facilitating focused marketing efforts.
- Led and mentored a team of 7–8 lead generation specialists, driving daily operations and target achievement while implementing process improvements.
- Reported directly to the CEO, providing strategic market insights, performance reports, and recommendations to support business growth and expansion initiatives.
Business Development Consultant
iCMG – Enterprise Architecture Firm
07.2011 - 01.2013
- Conducted primary and secondary market research to identify enterprise business opportunities, resulting in targeted strategies for global market entry.
- Built and maintained a database of 10 million+ prospects using LinkedIn, Xing, Viadeo, Zoominfo, and other B2B platforms.
- Qualified leads across 20+ industry sectors in 23 countries, supporting global business development initiatives.
- Developed prospect lists and performed account research to generate sales-qualified leads, contributing to a robust pipeline for business development.
- Managed CRM records, sales pipeline, and business reporting to support forecasting and client engagement.
- Coordinated with cross-functional teams on client outreach and proposals, facilitating effective collaboration and enhancing business development efforts.
Education
Diploma - Information Technology
Nutan Vidyalaya Polytechnic College
Gulbarga, Karnataka01-2010
Skills
Marketing strategy
Growth strategy
Brand positioning
Performance marketing
Email Marketing
SEO strategies
Content strategy
Marketing automation
Account-based marketing
User Experience Enhancement
Performance Optimization
Online marketing
Software
Paid Media: Google Ads, Meta Ads, LinkedIn Ads
Analytics: GA4, Google Tag Manager, Search Console
CRM & Automation: HubSpot, Mailchimp, Brevo, OptinMonster
Design & Social: Canva, Figma, Hootsuite
AI Tools: ChatGPT, Claude AI, Gemini, etc
Certification
Growth Hacking — GrowthSchool
Timeline
Growth Hacking — GrowthSchool
11-2024
Advanced Performance Marketing — NIDE
08-2023
Marketing Manager
Jhavtech Studios
04.2023 - Current
Marketing Manager
House of Tailors
02.2022 - 03.2023
Social Media & Inbound Marketing — HubSpot Academy
09-2021
Conference Sales Manager
Amartze Event LLC
12.2020 - 10.2021
Director of Conference
Beonza Consulting & Technologies Pvt. Ltd
07.2019 - 10.2020
Digital Marketing Operations Head
Chromozome Network Pvt. Ltd.
03.2019 - 06.2019
Advanced Digital Marketing — DSIM
05-2016
General Manager – Operations
1.21GWS
05.2016 - 02.2019
Sr. Lead Generation Analyst
UNICOM Learning – Conferences & Training
02.2013 - 04.2016
Business Development Consultant
iCMG – Enterprise Architecture Firm
07.2011 - 01.2013
Diploma - Information Technology
Nutan Vidyalaya Polytechnic College