Santosh Babu

Alok Industries Limited, part of Reliance Industries Ltd., is one of India’s largest vertically integrated textile companies offering end-to-end solutions through its five core divisions: Home Textiles, Cotton Yarn, Apparel Fabric, Garments, and Polyester Yarn.

- Leading 250+ team members for the entire gamut of Supply Chain of Rs. 5000 Crores + of Supply Chain operations.

- Part of Leadership team in maneuvering Company to profitability from loss making entity and establishing World class manufacturing standards as per RIL SOP.

- Leading Warehouse operations by allocating resources as needed to maximize efficiency.

- Part of Procurements & Contracts team for implementing RIL SOP and establishing contracts for services & materials.

- Heading the Commercial operations like Engineering stores, Chemical stores, Coal & Scrap yard of the manufacturing locations.

- Leading the International as well as domestic Logistics operations of the group.

- Rationalizing manpower and looking for opportunities to automate the SCM operations.

-Developed strategic initiatives to drive revenue growth and improve market positioning.

-Implemented risk management strategies to mitigate potential challenges in project execution.

-Mentored junior staff, promoting professional development and knowledge sharing within the team.

• Key Result Areas:
• Managing the entire End to End Supply Chain operations of Manufacturing as well as Domestic & Export Logistics.
• Analyzed market trends to forecast demand, improving accuracy of procurement processes.
• Leading International & Domestic SCM for Bed Linen business of Rs. 1500 Cr and is serving leading Brands like Target, Ralph Lauren, Walmart etc.
• Managing the entire planning, procurement, warehousing & logistics worth Rs.382 Cr / Y, Outsourced Fabric, Packaging Material, Dyes & Chemicals, Stores & Spares.
• Part of Leadership team who are working PWC Consultants for Group level Digital initiatives and transformation.
• Successfully Implemented first phase of Automation of Warehouse by installing ASRS system. (Automatic storage & retrieval system) with Craftsman & is working Advt for second phase.
• Working with Project team to implement complete RFID based tagging of products for traceability and ease of Logistics operations.
• Responsible for Handling Scrap related to Textile processing and Obsolete Machinery Sale which resulted in savings of Rs. 20 Crore +.

• Streamlining the entire value chain of planning, procurement, logistics/warehousing, and S&OP process, leveraging expertise in demand planning tools such as Plan Visage to help the organization reap the benefits of robust supply and demand planning.
• Led project of changeover of Plan Visage planning tool to Advt based planning software Blue Yonder for the entire Group.
• Digitization of SCM by implementation of Transportation Management Software (TMS) creating transparency in logistics operations.
• Launched Power BI based dash boards for real time KPI monitoring and make a data driven SCM.
• Implementation of Sustainable Supply chain by introducing Battery run vehicles in the warehouse.
• Launching of E-vehicle for the last mile delivery operations in the textile business. Also, worked with 3PL partners in Launching Solar powered warehouses, recyclable water and minimum carbon footprints for our operations.
• Was able to achieve 25% Gender diversity by employing women at all levels of Management.
• Leading CAPEX and OPEX procurement for SCM projects for Welspun Corporate Supply Chain.
• Implemented lean principles throughout the organization''s supply chain operations, contributing to waste reduction efforts and cost savings initiatives.
• Streamlined warehouse inventory management, significantly reducing search times and improving order fulfillment speed.
• Forecasted and managed annual operating budget for every location.
• Led cross-functional teams to optimize supply chain processes and enhance operational efficiency.

• Spearheading warehouse operations, Setup, design and Implementation for high-growth businesses
• Identifying best Logistics network model for SESA Domestic business and International business.
• Setup of 3rd Party Contract Manufacturing and International SCM operations in Bangladesh.
• Designing and implementing KPI metrics for carrier management suppliers to improve performance.
• Managing Domestic 3 PL operations, CHAs for International operations, Distributors for FMCG network model.
• Leading the entire End to End planning i.e. Supply and Demand Planning operations.
• Managing Procurement of Packaging Material, Chemicals, Oils, Engineering spares, CAPEX & OPEX.
• Managed Zero Lock out period during Covid and launched new products like Hand Sanitizers and Handwash which made a sales of 15 Cr for the time period.
• Monitored on the P&L level Profitability as part of Leadership team and successfully sailed through its launch phase.
• Managed procurement activities, driving cost savings through strategic sourcing and contract negotiations.
• Coordinated with cross-functional teams to enhance supplier relationships and negotiations.
• Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.

-Led team to implement business strategy of Future Group to become a Rs. 50K Crores Retail Company by 2030.

- Worked on Design & Automation of Food & Non Food categories of warehouses.

- Established DCs for both Small and Large format stores in the country.

- Led Vegetable & Bakery Supply Chain of Future Consumer for entire group.

-Developed and monitored key performance indicators to assess operational effectiveness.

- Implemented back integration soft drinks and Rice category with Coca Cola and Tilda rice for the Future retail which resulted in savings of Rs. 100 + Crore.

- Led cross-functional teams to implement strategic initiatives, improving overall productivity.

• Established Green Field Distribution Centre and Food Manufacturing Commissary of Domino's Pizza and Dunkin Donuts.
• Lead a team 100+ Team of both Manufacturing and distribution team.
• Serviced three states with around 250 + outlets of Dominos Pizza and Dunkin Donuts.
• Led cross-functional teams to optimize distribution strategies and improve operational efficiency.
• Analyzed supply chain performance metrics to identify areas for improvement and drive strategic initiatives.
• Established key performance indicators to monitor team effectiveness and ensure alignment with organizational goals.
• Optimized supply chain operations, ensuring timely delivery of products and reducing inventory holding costs.

• Developed brand strategies to enhance product visibility and market share of World's Lead Frozen Chicken Brand " Sadia Chicken".
• Conducted market analysis to identify consumer trends and competitive positioning.
• Oversaw product launches, ensuring alignment with brand objectives and market needs.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
• Oversaw distribution operations, ensuring timely delivery of products to clients.
• Managed logistics and supply chain strategies to enhance service levels.